Showing posts with label local search engine ranking. Show all posts
Showing posts with label local search engine ranking. Show all posts

Thursday, December 24, 2009

WorldClass Branding for Small Business

Realities of Online Brand Development and Search Engine Optimization for Small Business

 

 

In a recent article in the Los Angeles Times, Cyndia Zwahlen writes;

The small business was funded in part by venture capitalist Peter Rogers and his Dry Creek Ventures, which targets clean energy, water and food businesses.

Such small local food outfits, especially those that are gentle on the environment, are key to the long-term health of the economy but need formal access to local investors to succeed, says social venture-capitalist and entrepreneur Woody Tasch.

Shifting capital to organic farmers, independent food entrepreneurs, farmers markets and restaurateurs will pay off in stronger local economies, a healthier environment and improved supplies of affordable, healthful food, Tasch said.

He founded Slow Money Alliance last year to spearhead the creation of regional networks of local investors that want to put their money into local enterprises.

"We've had the life sucked out of our society and economy by financial markets run amok and globalism run to extremes," Tasch said. Slow Money is "part of a network emerging of people who want to repair the damage."

Tuesday, November 17, 2009

Internet Marketing for Small Businesses - Discover Local Online Marketing

Internet Marketing for Small Businesses
Discover Local Online Marketing

by

When others are running for cover, trying to figure out how to lose less than their competitors, now is the perfect time to ramp up your marketing efforts and go grab market share.  In order to do that, you need a WorldClass Search Engine Optimization Strategy.  There has never been a better time to get involved in online marketing, especially from a local marketing perspective. Businesses both small and large are moving away from traditional marketing channels like TV, radio, newspapers and magazines and turning to the Internet. Why? Because worldclass internet marketing with a local focus, geographically specific to your target audience has a far more effective way of reaching your target audience.  A local internet marketing strategy can be much less costly than traditional alternatives.  Consider these statistics from Forrester Research:


Over 80% of internet traffic begins at the search engine
73% of users perform searches several times a week.
81% of users begin their internet experience at the search engine.

Search engines, if you have strategically positioned your website for locally optimized results, reach valuable, motivated, and ready customers who are within reach of your geographic location. To capitalize on search as a marketing tool, marketers should shift acquisition email and ad dollars to search and use an outsourcer firm with a proven track record and no setup fees.

Local Internet Marketing

Internet Marketing for an offline business is no different than proper, quality marketing in the offline world, just in a digital format. More than ever consumers are making online searches with a local geographical focus in order to locate a product or services. Local Search Marketing is a more powerful way to focus your online marketing efforts to reach people in your community or a specific geographical area. Search engine users prefer to buy and work with local companies to whom they can physically visit.

Even traditional printed Yellow Pages are shifting their focus to local online marketing.  If not for this new strategic direction they would be dying off as more people begin to use the internet and search engines to look for and find local goods and services. There are five primary search companies, Google, Yahoo! MSN, Ask and AOL.  Each of them has become much more aware of this transition and have developed specific tools for businesses to get discovered locally through online searches.

You Must Be Discovered Locally

I fully understand the incredible power of local search marketing and I have created a unique marketing approach to fit most budgets.  You can check out my website at http://www.kendelllang.com/ or email me at kendell.lang@gmail.com and you can also call me directly to schedule an appointment at 760.445.3315.


Wednesday, November 4, 2009

Chapter 5 - THE PLAYERS

THE PLAYERS


Relationships are what people are all about. Good, bad or indifferent, the players in our lives shape the history of our time on this planet.

more to come....stay tuned!

Chapter 4 - THE SETUP

THE SETUP


The perfect setup is the one where no one, not politicians, not lobbyists, not lawyers or human rights activists…no one, can imagine that the perfect set of circumstances will be brought into play where all the elements of the perfect plan will be played out with such precision that it would defy explanation. It would appear too grand, too contrived, too spectacular for any single person or entity to have orchestrated the perfect setup. Think about some of the great events that have marked time and space. The Cuban missile crisis, the falling of the Berlin wall, the implosion of the Savings and Loan Associations, the Stock Market crash, the Patriot Act, Sarbanes-Oxley. All seem to be driven by a confluence of factors that would defy control or influence by one individual. Yet that is the perfect setup. To have an event at the magnitude of a perfect economic storm, something that affects everyone, yet seems uncontrollable by the power of men. Just like a perfect storm, the perfect setup combines forces that are propelling and buffeting the outcome just like a series of interrelated and interconnected weather systems. The perfect setup will bring about seemingly unrelated disturbances, swift and global. As the clouds gather and the wind stiffens, the world sails onward in oblivion, with no apparent adjustment in course, full steam ahead. All without realizing that they’ve just experienced the perfect setup. While many are willing to imagine in detail what a perfect economic storm would look like, virtually none will forecast precisely when - or if - it will start. And so it remains a vague and distant possibility. Precisely the environment that supports the ability to achieve the perfect setup.

Sunday, November 1, 2009

PROLOGUE - LIFE IS...Full of strange moments in time.



Prologue


LIFE IS…

Full of strange moments in time. Moments which become suspended in time, slowed down to almost exaggerate the intensity of what you’re about to experience. Moments which are similar to the dreams where you are trying to run but can’t get your legs to move. That brief second before the accident where the whole scene goes frozen for an instant, silent and you think to yourself, this is going to be bad. Then everything goes into fast forward and the crunching sound of metal spinning through the air as the truck flips over and all you see is the ground rushing up to collapse the hood of the cab before it crushes down on top of you, spitting you out the side and onto the ground. As you stare at the ground in disbelief about what you just survived, you are strangely focused on the gravel. Why am I just staring at the gravel? Get up!

So I survived, somewhat broken, but alive. Thanking God that I had been spared. Crazy, uncontrollable body shakes as the body releases the adrenaline dumped into the system, as if I’d just come out of an ice bath. But none of these kinds of life moments could have prepared me for what was about to happen.

We were having an early gift opening for our family Christmas before leaving on a ski vacation, just the four of us. My wife, Patti, my teenage son Kamden, my teenage daughter Kjersti and myself. Sitting around a warm fire, sipping a glass of wine and enjoying the brief quiet before the storm of finishing our packing. The kids are all excited about opening their gifts, but more excited about leaving in the morning for a winter adventure. I ask my wife a question, and I think I mishear her answer. I ask again, and I get the same strange response which makes no sense. I shake my head, look at the kids and they are as puzzled as I am. I cock my head a bit to the left like our little white bijon friche who tries desperately to understand what we’re saying, but just can’t seem to get it. The kids and I both think she is making a joke or kidding around with us, but when it happens again I get an immediate knot in my stomach. I know something is wrong…I just didn’t know how wrong. I call my sister, an orthopedic surgeon, and describe what we’ve just experienced. She tries to keep me calm, but I quickly grasp the gravity of the situation. After asking my wife who the current President is, and with a straight face as serious as can be, she disgustedly tells me, “geessh, purple cows can’t so there’s why I can tell you the President.” After randomly sampling the responses from a few other questions, my sister tells me that my wife is having some kind of brain attack and to get her to the Emergency Room…immediately.

It was one of those times when all of sudden everyone knows something is terribly wrong. The kids begin to cry in fear, not knowing what’s happening to their mom. We quickly load everyone into the car and drive a few short miles to the local ER. My wife is objecting the whole time, half the time making sense and arguing that she’ll be fine, the other half talking gibberish. The intake nurse is quick to recognize the urgency of the situation and immediately gets my wife on a gurney and back into the ER. I sit the kids down and make sure they are situated. Then I join the group of doctors working on my wife back in the triage area. As they start to do testing and asking her questions, I see a blank stare come over her eyes and she stops responding. Like a tidal wave rolling in, the gran mal seizure starts as her eyes roll up into her eye sockets and her body becomes overwhelmed with what’s going on inside her brain. The doctors immediately recognize the onset of the seizure and do their best to assure me that they know what they are doing. How can you know what to do for something as awful as this? The doctors are amazed that we were lucky enough to get her to the ER before the seizure began, as most victims usually lose consciousness and fall down. The first few seconds of the seizure are marked by complete rigidity in every muscle in her body. She stops breathing completely. I cannot fully describe the grotesque contortion that happens to the body when it goes into this state where every limb is seemingly completely hyper-extended, but yet in total constriction. Shortly after the complete rigidity comes the convulsion, violent and rhythmic. All of her extremities are slapping wildly against the gurney, pretty much like Darryl Hannah having a death seizure in one of my all time favorite movies, the Blade Runner with Harrison Ford. I will never be able to watch that movie in the same way ever again. The experts can only watch and make sure her airway is open and that she doesn’t bite her tongue. This is when it hits me that this is why they call it “practicing” medicine, as they have no solution for this. The seizure lasts for what feels like an eternity, but in reality is probably about 3 minutes. The convulsion weakens and just like a submerged diver coming up for air, her respiration starts again with a huge gasp as she gulps for fresh air.

As she stabilizes, they wheel her off for X-rays, CT scan and PET (positron emission tomography) scans. I learn later that PET is a major diagnostic imaging modality used predominantly in determining the presence and severity of cancers. It is currently the most effective way to check for cancer recurrences and it offers significant advantages over other forms of imaging such as CT or MRI scans in detecting disease in many patients. Being an engineer and always wanting to understand root cause, I learn that for the PET scan she is given a radiopharmaceutical, such as FDG (fluorodeoxyglucose), which includes both sugar (glucose) and a radionuclide (a radioactive element) that gives off signals. She is injected with these contrast elements, and the emissions given off are measured by a PET scanner. A PET scanner consists of an array of detectors that surround the patient. Using the gamma ray signals given off by the injected radionuclide, PET measures the amount of metabolic activity at a site in the body and a computer reassembles the signals into images. Cancer cells have higher metabolic rates than normal cells, so they show up as denser areas on a PET scan.

I will never forget when the radiologist and medical oncologist called me into a small room lined with little white light boxes all around the walls. They turned off all the lights in the room except the light boxes and then jammed the slides up into the metal clips to hold the scans. This is when it happened again, that out of body slow motion experience just like the accident. I was literally floating up in the corner of the room, watching this bizarre scene unfold in front of me. I looked down at these two lab-coated geeks and said to myself, that poor bastard is going to get some really bad news. As I said that to myself, it hadn’t even hit me yet that the dude was me. When I realized that was when everything went into fast forward high speed mode. It was like my whole life flashed before me and all I could do was sit there in shocked silence. I vaguely remember hearing the doctors talk to me, sort of like how the adults talk to Charlie Brown or the other kids in Peanuts with a “wa-waa-waaa” muffled voice sound, but not intelligible. I do remember crystal clear the sentence, “You see that little black node in her frontal lobe? That is a brain tumor. You need to put your wife’s affairs in order because she will not be here in a year.”

You cold-hearted bastards! Didn’t anyone teach you bedside manner in medical school? Are you such a social retard that you have lost the ability to have any compassion whatsoever? What ever happened to just the politeness of saying, “I’m really sorry, I’ve got some bad news which is going to be really hard to understand. Would you like anyone to be here with you as we talk about this?” This was like these guys were the purveyors of bad news as sport, just trying to see how callous they could be. I knew a guy like these guys before, a forensic pathologist who dealt with death all day long. A life that was tainted by the gore of seeing every imaginable type of death and figuring out how to survive without being scarred for life. The reality was that dude was twisted by his profession. How could you not be affected when you’re the person pulling body parts out of the plane, train and auto wreck or trying to figure out how a man could kill himself using a trapeze hung above his bed and a sharpened fence pole nailed to the wall and impaled up his rectum? That is some twisted stuff. But to be fair to this pair of dumb and dumber, I’m sure it was just a reflection of their own badly honed coping skills, or more realistically their denial of having to interact with real human beings. How could someone survive in a profession where every day you are telling people their loved ones have cancer and are going to die? It’s no excuse for these idiots, but at least I can rationalize why they were such moronic communicators.

Sunday, September 27, 2009

Internet Marketing for Small Business

Realities of Search Engine Optimization for Small Business

 

 

In a recent article in the Los Angeles Times, Cyndia Zwahlen writes;

The small business was funded in part by venture capitalist Peter Rogers and his Dry Creek Ventures, which targets clean energy, water and food businesses.

Such small local food outfits, especially those that are gentle on the environment, are key to the long-term health of the economy but need formal access to local investors to succeed, says social venture-capitalist and entrepreneur Woody Tasch.

Shifting capital to organic farmers, independent food entrepreneurs, farmers markets and restaurateurs will pay off in stronger local economies, a healthier environment and improved supplies of affordable, healthful food, Tasch said.

He founded Slow Money Alliance last year to spearhead the creation of regional networks of local investors that want to put their money into local enterprises.

"We've had the life sucked out of our society and economy by financial markets run amok and globalism run to extremes," Tasch said. Slow Money is "part of a network emerging of people who want to repair the damage."

Are You Confused About Social Networking?

Are You Confused About Social Networking?
Social Networking Software Service
Are You Confused
 About Social Networking? 
Social Networking Software Service
Trying To Make Sense of Social Networking?
What is Social Networking all about and how can it help your business?  Are you confused by hundreds of social networking websites?  Are you hiring a social network media coordinator to manage your MySpace, Facebook or Twitter accounts?  
 
If your social networking plan makes you feel like the picture above, WorldClassID will impact your search engine ranking and drive new leads by making your social networking strategic plan look like the following:
Social Networking Software Service
Positively Impact Search Engine Ranking
>If you don't have a social networking content plan, you're missing out on a significant new way that search engines are ranking your content. 
 
Drive New Leads to Your Website
>Social Networking gives you a positive forum to broadcast your message and achieve peer-to-=peer endorsements, the most powerful way to generate new leads.
 
WorldClassID
 
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Del Mar, California 92014
(760) 445-3315
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Social Media Marketing Health - You need solid social networking software to promote your business

Are You Confused About Social Networking?
Social Networking Software Service
Are You Confused
 About Social Networking? 
Social Networking Software Service
Trying To Make Sense of Social Networking?
What is Social Networking all about and how can it help your business?  Are you confused by hundreds of social networking websites?  Are you hiring a social network media coordinator to manage your MySpace, Facebook or Twitter accounts?  
 
If your social networking plan makes you feel like the picture above, WorldClassID will impact your search engine ranking and drive new leads by making your social networking strategic plan look like the following:
Social Networking Software Service
Positively Impact Search Engine Ranking
>If you don't have a social networking content plan, you're missing out on a significant new way that search engines are ranking your content. 
 
Drive New Leads to Your Website
>Social Networking gives you a positive forum to broadcast your message and achieve peer-to-=peer endorsements, the most powerful way to generate new leads.
 
WorldClassID
 
1155 Camino del Mar, Suite 521
Del Mar, California 92014
(760) 445-3315
Safe Unsubscribe
This email was sent to amy@chefspress.com by worldclassid@worldclass.com.
WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014

Are You Confused About Social Networking?



Are You Confused About Social Networking?






























Social Networking Software Service












Are You Confused
 About Social Networking? 



Social Networking Software Service




Trying To Make Sense of Social Networking?


What is Social Networking all about and how can it help your business?  Are you confused by hundreds of social networking websites?  Are you hiring a social network media coordinator to manage your MySpace, Facebook or Twitter accounts?  

 

If your social networking plan makes you feel like the picture above, WorldClassID will impact your search engine ranking and drive new leads by making your social networking strategic plan look like the following:



Social Networking Software Service




Positively Impact Search Engine Ranking

>If you don't have a social networking content plan, you're missing out on a significant new way that search engines are ranking your content. 
 

Drive New Leads to Your Website

>Social Networking gives you a positive forum to broadcast your message and achieve peer-to-=peer endorsements, the most powerful way to generate new leads.

 




WorldClassID

 
1155 Camino del Mar, Suite 521
Del Mar, California 92014
(760) 445-3315























Safe Unsubscribe
This email was sent to amy@chefspress.com by worldclassid@worldclass.com.





WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014









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