Discover Local Online Marketing
When others are running for cover, trying to figure out how to lose less than their competitors, now is the perfect time to ramp up your marketing efforts and go grab market share. In order to do that, you need a WorldClass Search Engine Optimization Strategy. There has never been a better time to get involved in online marketing, especially from a local marketing perspective. Businesses both small and large are moving away from traditional marketing channels like TV, radio, newspapers and magazines and turning to the Internet. Why? Because worldclass internet marketing with a local focus, geographically specific to your target audience has a far more effective way of reaching your target audience. A local internet marketing strategy can be much less costly than traditional alternatives. Consider these statistics from Forrester Research:
Over 80% of internet traffic begins at the search engine
73% of users perform searches several times a week.
81% of users begin their internet experience at the search engine.
Search engines, if you have strategically positioned your website for locally optimized results, reach valuable, motivated, and ready customers who are within reach of your geographic location. To capitalize on search as a marketing tool, marketers should shift acquisition email and ad dollars to search and use an outsourcer firm with a proven track record and no setup fees.
Local Internet Marketing
Internet Marketing for an offline business is no different than proper, quality marketing in the offline world, just in a digital format. More than ever consumers are making online searches with a local geographical focus in order to locate a product or services. Local Search Marketing is a more powerful way to focus your online marketing efforts to reach people in your community or a specific geographical area. Search engine users prefer to buy and work with local companies to whom they can physically visit.
Even traditional printed Yellow Pages are shifting their focus to local online marketing. If not for this new strategic direction they would be dying off as more people begin to use the internet and search engines to look for and find local goods and services. There are five primary search companies, Google, Yahoo! MSN, Ask and AOL. Each of them has become much more aware of this transition and have developed specific tools for businesses to get discovered locally through online searches.
You Must Be Discovered Locally
I fully understand the incredible power of local search marketing and I have created a unique marketing approach to fit most budgets. You can check out my website at http://www.kendelllang.com/ or email me at firstname.lastname@example.org and you can also call me directly to schedule an appointment at 760.445.3315.