Showing posts with label internet marketing for small business. Show all posts
Showing posts with label internet marketing for small business. Show all posts

Thursday, December 24, 2009

WorldClass Branding for Small Business

Realities of Online Brand Development and Search Engine Optimization for Small Business

 

 

In a recent article in the Los Angeles Times, Cyndia Zwahlen writes;

The small business was funded in part by venture capitalist Peter Rogers and his Dry Creek Ventures, which targets clean energy, water and food businesses.

Such small local food outfits, especially those that are gentle on the environment, are key to the long-term health of the economy but need formal access to local investors to succeed, says social venture-capitalist and entrepreneur Woody Tasch.

Shifting capital to organic farmers, independent food entrepreneurs, farmers markets and restaurateurs will pay off in stronger local economies, a healthier environment and improved supplies of affordable, healthful food, Tasch said.

He founded Slow Money Alliance last year to spearhead the creation of regional networks of local investors that want to put their money into local enterprises.

"We've had the life sucked out of our society and economy by financial markets run amok and globalism run to extremes," Tasch said. Slow Money is "part of a network emerging of people who want to repair the damage."

Sunday, November 1, 2009

PROLOGUE - LIFE IS...Full of strange moments in time.



Prologue


LIFE IS…

Full of strange moments in time. Moments which become suspended in time, slowed down to almost exaggerate the intensity of what you’re about to experience. Moments which are similar to the dreams where you are trying to run but can’t get your legs to move. That brief second before the accident where the whole scene goes frozen for an instant, silent and you think to yourself, this is going to be bad. Then everything goes into fast forward and the crunching sound of metal spinning through the air as the truck flips over and all you see is the ground rushing up to collapse the hood of the cab before it crushes down on top of you, spitting you out the side and onto the ground. As you stare at the ground in disbelief about what you just survived, you are strangely focused on the gravel. Why am I just staring at the gravel? Get up!

So I survived, somewhat broken, but alive. Thanking God that I had been spared. Crazy, uncontrollable body shakes as the body releases the adrenaline dumped into the system, as if I’d just come out of an ice bath. But none of these kinds of life moments could have prepared me for what was about to happen.

We were having an early gift opening for our family Christmas before leaving on a ski vacation, just the four of us. My wife, Patti, my teenage son Kamden, my teenage daughter Kjersti and myself. Sitting around a warm fire, sipping a glass of wine and enjoying the brief quiet before the storm of finishing our packing. The kids are all excited about opening their gifts, but more excited about leaving in the morning for a winter adventure. I ask my wife a question, and I think I mishear her answer. I ask again, and I get the same strange response which makes no sense. I shake my head, look at the kids and they are as puzzled as I am. I cock my head a bit to the left like our little white bijon friche who tries desperately to understand what we’re saying, but just can’t seem to get it. The kids and I both think she is making a joke or kidding around with us, but when it happens again I get an immediate knot in my stomach. I know something is wrong…I just didn’t know how wrong. I call my sister, an orthopedic surgeon, and describe what we’ve just experienced. She tries to keep me calm, but I quickly grasp the gravity of the situation. After asking my wife who the current President is, and with a straight face as serious as can be, she disgustedly tells me, “geessh, purple cows can’t so there’s why I can tell you the President.” After randomly sampling the responses from a few other questions, my sister tells me that my wife is having some kind of brain attack and to get her to the Emergency Room…immediately.

It was one of those times when all of sudden everyone knows something is terribly wrong. The kids begin to cry in fear, not knowing what’s happening to their mom. We quickly load everyone into the car and drive a few short miles to the local ER. My wife is objecting the whole time, half the time making sense and arguing that she’ll be fine, the other half talking gibberish. The intake nurse is quick to recognize the urgency of the situation and immediately gets my wife on a gurney and back into the ER. I sit the kids down and make sure they are situated. Then I join the group of doctors working on my wife back in the triage area. As they start to do testing and asking her questions, I see a blank stare come over her eyes and she stops responding. Like a tidal wave rolling in, the gran mal seizure starts as her eyes roll up into her eye sockets and her body becomes overwhelmed with what’s going on inside her brain. The doctors immediately recognize the onset of the seizure and do their best to assure me that they know what they are doing. How can you know what to do for something as awful as this? The doctors are amazed that we were lucky enough to get her to the ER before the seizure began, as most victims usually lose consciousness and fall down. The first few seconds of the seizure are marked by complete rigidity in every muscle in her body. She stops breathing completely. I cannot fully describe the grotesque contortion that happens to the body when it goes into this state where every limb is seemingly completely hyper-extended, but yet in total constriction. Shortly after the complete rigidity comes the convulsion, violent and rhythmic. All of her extremities are slapping wildly against the gurney, pretty much like Darryl Hannah having a death seizure in one of my all time favorite movies, the Blade Runner with Harrison Ford. I will never be able to watch that movie in the same way ever again. The experts can only watch and make sure her airway is open and that she doesn’t bite her tongue. This is when it hits me that this is why they call it “practicing” medicine, as they have no solution for this. The seizure lasts for what feels like an eternity, but in reality is probably about 3 minutes. The convulsion weakens and just like a submerged diver coming up for air, her respiration starts again with a huge gasp as she gulps for fresh air.

As she stabilizes, they wheel her off for X-rays, CT scan and PET (positron emission tomography) scans. I learn later that PET is a major diagnostic imaging modality used predominantly in determining the presence and severity of cancers. It is currently the most effective way to check for cancer recurrences and it offers significant advantages over other forms of imaging such as CT or MRI scans in detecting disease in many patients. Being an engineer and always wanting to understand root cause, I learn that for the PET scan she is given a radiopharmaceutical, such as FDG (fluorodeoxyglucose), which includes both sugar (glucose) and a radionuclide (a radioactive element) that gives off signals. She is injected with these contrast elements, and the emissions given off are measured by a PET scanner. A PET scanner consists of an array of detectors that surround the patient. Using the gamma ray signals given off by the injected radionuclide, PET measures the amount of metabolic activity at a site in the body and a computer reassembles the signals into images. Cancer cells have higher metabolic rates than normal cells, so they show up as denser areas on a PET scan.

I will never forget when the radiologist and medical oncologist called me into a small room lined with little white light boxes all around the walls. They turned off all the lights in the room except the light boxes and then jammed the slides up into the metal clips to hold the scans. This is when it happened again, that out of body slow motion experience just like the accident. I was literally floating up in the corner of the room, watching this bizarre scene unfold in front of me. I looked down at these two lab-coated geeks and said to myself, that poor bastard is going to get some really bad news. As I said that to myself, it hadn’t even hit me yet that the dude was me. When I realized that was when everything went into fast forward high speed mode. It was like my whole life flashed before me and all I could do was sit there in shocked silence. I vaguely remember hearing the doctors talk to me, sort of like how the adults talk to Charlie Brown or the other kids in Peanuts with a “wa-waa-waaa” muffled voice sound, but not intelligible. I do remember crystal clear the sentence, “You see that little black node in her frontal lobe? That is a brain tumor. You need to put your wife’s affairs in order because she will not be here in a year.”

You cold-hearted bastards! Didn’t anyone teach you bedside manner in medical school? Are you such a social retard that you have lost the ability to have any compassion whatsoever? What ever happened to just the politeness of saying, “I’m really sorry, I’ve got some bad news which is going to be really hard to understand. Would you like anyone to be here with you as we talk about this?” This was like these guys were the purveyors of bad news as sport, just trying to see how callous they could be. I knew a guy like these guys before, a forensic pathologist who dealt with death all day long. A life that was tainted by the gore of seeing every imaginable type of death and figuring out how to survive without being scarred for life. The reality was that dude was twisted by his profession. How could you not be affected when you’re the person pulling body parts out of the plane, train and auto wreck or trying to figure out how a man could kill himself using a trapeze hung above his bed and a sharpened fence pole nailed to the wall and impaled up his rectum? That is some twisted stuff. But to be fair to this pair of dumb and dumber, I’m sure it was just a reflection of their own badly honed coping skills, or more realistically their denial of having to interact with real human beings. How could someone survive in a profession where every day you are telling people their loved ones have cancer and are going to die? It’s no excuse for these idiots, but at least I can rationalize why they were such moronic communicators.

Sunday, October 4, 2009

Personal Web Marketing and Internet Marketing Coach

Personal Web Marketing

There is an approach to personal web marketing, or personal internet marketing, which I provide for my clients which is very sophisticated, very technically detailed and very effective.  This strategy is not for everyone, but for anyone who wants to be perceived as a rock star in their profession, you must develop a personal web marketing strategy.  I have honed my skills over two decades and have developed a unique and proprietary solution to provide maximum impact to my clients for their Personal Brand development.



In a recent article in Dental Economics, author Bill Blatchford talks about the reality that, "Life is moving so fast, we can barely keep up. Business practices and marketing ideas are happening on the Internet at a speed we cannot comprehend. Called Web 2.0, social networking is the idea of bringing people together for friendship and business."

Bill goes on to say, "The importance to me for people and businesses (dentistry) to be involved in social networking is so we can have an opportunity to direct our brand or offer services instantly and uniquely. If we have no presence, our marketing still happens but could take a negative turn such as, “Dr. Smith doesn't listen and her hygienist hurt me.” You can't be on every site every minute, but part of your marketing effort is to be present and put a positive spin on yourself personally and professionally."

So how can you translate Personal Brand and personal web marketing into a way to grow your business and impact your wealth?  That is what a Personal Brand Continuum Plan is all about.

The average perception is that high profile athletes who get paid huge contracts for their physical abilities make up a large percentage of millionaires in America.  The reality is; athletes, musicians, actors and actresses make up less than 1% of the millionaires in America.  Here is something you probably didn't know!  99% of self made millionaires in America come from these four categories.

Self Owned Business = 74%
Senior Executive Positions = 10%
Doctors, Lawyers, Engineers = 10%
Salespeople and Consultants = 5%

Being a self-owned business is what has made America great and it is the small business owner who has been the driving force behind every economic recovery and/or growth in our economy.  Yet your success or lack of success is determined by the following.
40% - Genealogy = This is your thoughts, culture, instincts and beliefs.
20% - Environment = Where you were born, and raised, and how many resources you had growing up.
40% - You

Social networking is huge and this is something you need to understand if you intend to compete in this economy. Daily, 450,000 people join Facebook.  But that is just one small tip of the iceberg in terms of a total strategic Personal Web Marketing Plan.  Of course you're familiar with YouTube, Flickr, MySpace and Twitter, but did you know that;
The challenge is knowing how to maximize your online presence across some/all/none of these sites, as well as to protect your Personal Brand from being diminished by the link farm robots that grab your personal information and repost without your permission or control.  If you haven't Googled your personal or business name recently, you should make it a regular habit to periodically check on your Personal Brand.  You may be surprised by what you find.  You can setup a Google alert to keep track of your personal brand with periodic updates if anything comes across the web relating to your name.

A Personal Brand Continuum Plan will put you in the drivers seat to proactively manage your online presence and you will have me as your personal internet marketing coach to make sure your image and personal brand is both protected and presented in the most impactful way.

It all starts with a need.  Do you need a Personal Brand Strategy?  Call me today at 760.445.3315 to discuss how I can help you build your Personal Brand into a powerful online marketing tool to generate more leads, build market credibility or just help you find your next gig.  You can email me at kendell.lang@gmail.com

Sunday, September 27, 2009

Internet Marketing for Small Business

Realities of Search Engine Optimization for Small Business

 

 

In a recent article in the Los Angeles Times, Cyndia Zwahlen writes;

The small business was funded in part by venture capitalist Peter Rogers and his Dry Creek Ventures, which targets clean energy, water and food businesses.

Such small local food outfits, especially those that are gentle on the environment, are key to the long-term health of the economy but need formal access to local investors to succeed, says social venture-capitalist and entrepreneur Woody Tasch.

Shifting capital to organic farmers, independent food entrepreneurs, farmers markets and restaurateurs will pay off in stronger local economies, a healthier environment and improved supplies of affordable, healthful food, Tasch said.

He founded Slow Money Alliance last year to spearhead the creation of regional networks of local investors that want to put their money into local enterprises.

"We've had the life sucked out of our society and economy by financial markets run amok and globalism run to extremes," Tasch said. Slow Money is "part of a network emerging of people who want to repair the damage."

Are You Confused About Social Networking?

Are You Confused About Social Networking?
Social Networking Software Service
Are You Confused
 About Social Networking? 
Social Networking Software Service
Trying To Make Sense of Social Networking?
What is Social Networking all about and how can it help your business?  Are you confused by hundreds of social networking websites?  Are you hiring a social network media coordinator to manage your MySpace, Facebook or Twitter accounts?  
 
If your social networking plan makes you feel like the picture above, WorldClassID will impact your search engine ranking and drive new leads by making your social networking strategic plan look like the following:
Social Networking Software Service
Positively Impact Search Engine Ranking
>If you don't have a social networking content plan, you're missing out on a significant new way that search engines are ranking your content. 
 
Drive New Leads to Your Website
>Social Networking gives you a positive forum to broadcast your message and achieve peer-to-=peer endorsements, the most powerful way to generate new leads.
 
WorldClassID
 
1155 Camino del Mar, Suite 521
Del Mar, California 92014
(760) 445-3315
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This email was sent to amy@chefspress.com by worldclassid@worldclass.com.
WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014

Social Media Marketing Health - You need solid social networking software to promote your business

Are You Confused About Social Networking?
Social Networking Software Service
Are You Confused
 About Social Networking? 
Social Networking Software Service
Trying To Make Sense of Social Networking?
What is Social Networking all about and how can it help your business?  Are you confused by hundreds of social networking websites?  Are you hiring a social network media coordinator to manage your MySpace, Facebook or Twitter accounts?  
 
If your social networking plan makes you feel like the picture above, WorldClassID will impact your search engine ranking and drive new leads by making your social networking strategic plan look like the following:
Social Networking Software Service
Positively Impact Search Engine Ranking
>If you don't have a social networking content plan, you're missing out on a significant new way that search engines are ranking your content. 
 
Drive New Leads to Your Website
>Social Networking gives you a positive forum to broadcast your message and achieve peer-to-=peer endorsements, the most powerful way to generate new leads.
 
WorldClassID
 
1155 Camino del Mar, Suite 521
Del Mar, California 92014
(760) 445-3315
Safe Unsubscribe
This email was sent to amy@chefspress.com by worldclassid@worldclass.com.
WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014

Are You Confused About Social Networking?



Are You Confused About Social Networking?






























Social Networking Software Service












Are You Confused
 About Social Networking? 



Social Networking Software Service




Trying To Make Sense of Social Networking?


What is Social Networking all about and how can it help your business?  Are you confused by hundreds of social networking websites?  Are you hiring a social network media coordinator to manage your MySpace, Facebook or Twitter accounts?  

 

If your social networking plan makes you feel like the picture above, WorldClassID will impact your search engine ranking and drive new leads by making your social networking strategic plan look like the following:



Social Networking Software Service




Positively Impact Search Engine Ranking

>If you don't have a social networking content plan, you're missing out on a significant new way that search engines are ranking your content. 
 

Drive New Leads to Your Website

>Social Networking gives you a positive forum to broadcast your message and achieve peer-to-=peer endorsements, the most powerful way to generate new leads.

 




WorldClassID

 
1155 Camino del Mar, Suite 521
Del Mar, California 92014
(760) 445-3315























Safe Unsubscribe
This email was sent to amy@chefspress.com by worldclassid@worldclass.com.





WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014









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