Wednesday, November 4, 2009

Chapter 4 - THE SETUP

THE SETUP


The perfect setup is the one where no one, not politicians, not lobbyists, not lawyers or human rights activists…no one, can imagine that the perfect set of circumstances will be brought into play where all the elements of the perfect plan will be played out with such precision that it would defy explanation. It would appear too grand, too contrived, too spectacular for any single person or entity to have orchestrated the perfect setup. Think about some of the great events that have marked time and space. The Cuban missile crisis, the falling of the Berlin wall, the implosion of the Savings and Loan Associations, the Stock Market crash, the Patriot Act, Sarbanes-Oxley. All seem to be driven by a confluence of factors that would defy control or influence by one individual. Yet that is the perfect setup. To have an event at the magnitude of a perfect economic storm, something that affects everyone, yet seems uncontrollable by the power of men. Just like a perfect storm, the perfect setup combines forces that are propelling and buffeting the outcome just like a series of interrelated and interconnected weather systems. The perfect setup will bring about seemingly unrelated disturbances, swift and global. As the clouds gather and the wind stiffens, the world sails onward in oblivion, with no apparent adjustment in course, full steam ahead. All without realizing that they’ve just experienced the perfect setup. While many are willing to imagine in detail what a perfect economic storm would look like, virtually none will forecast precisely when - or if - it will start. And so it remains a vague and distant possibility. Precisely the environment that supports the ability to achieve the perfect setup.

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Are You Confused
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Trying To Make Sense of Social Networking?


What is Social Networking all about and how can it help your business?  Are you confused by hundreds of social networking websites?  Are you hiring a social network media coordinator to manage your MySpace, Facebook or Twitter accounts?  

 

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