Nowadays, a marketing strategy that does not include social media is fundamentally flawed and pretty much doomed to failure. Or at least that’s the opinion of Kendell Lang, an experienced brand manager and social media speaker. Kendell has worked in the domains of digital marketing and software development since their conception and what he sees in today’s marketing trends is that social media plays a pivotal role to business success.
Establishing a Two-Way Communication With Your Audience
“No amount of print advertising or expensive television ads can rival the reach, the market infiltration and the value of social media marketing,” says Kendell Lang. “With traditional advertising, you’re establishing a one-way communication with your audience, which isn’t really a conversation at all. With social media, you’re establishing a two-way communication and this holds incredible value for both you and your customers.”
Brand manager Kendell Lang views social media as an indispensible tool that benefits both the marketer (the business) and the audience (the customers). On the one hand, companies can benefit from this virtually free marketing avenue that has the potential to reach a vast audience without geographical limit. It also enables businesses to target their brand messaging to appeal to specific demographics, thereby saving time and money on appealing to people who wouldn’t be interested in their products and services in the first place.
But the communication goes both ways and customers also reap the rewards of using social media to find out more about the businesses, brands, products and services they’re interested in.
“People turn to social media for recommendations. They turn to sites like Yelp, Trip Advisor, Amazon, Foursquare, Yellowpages and other directory sites for other consumer’s opinions and reviews of the brands they’re considering,” explains social media speaker, Kendell Lang. “They’re also leaving reviews, and this is the most valuable source of feedback a business can get. Paying attention to what your customers are saying about you, even if it’s not always good, allows you to perfect your brand messaging and your products and services.”
The Power To Give Celebrity Status, Sometimes Overnight
Given the reach, the vast audiences and the number of social media sites out there in the virtual ether, using this medium as a tool for marketing truly holds manifold benefits for modern businesses of all size and within all industries. It has the potential – without spending thousands of dollars on expensive advertising campaigns – to give individuals and businesses celebrity status, in some cases, virtually overnight!
“Just look at the burgeoning medical marijuana industry,” says brand manager Kendell Lang, Fusion Media Marketing. “The number of businesses, dispensaries and grow operations are proliferating at lightning speed... faster than any other industry has for a very long time. In this sea of competition, the most visible and therefore most successful businesses are those that have leveraged the power of social media. They have done this to help them stand out, appeal to their target audience and establish a brand name and identity, just like Levi has for jeans and Starbucks for coffee.”
Looking at how much we all use social media on a daily basis, it’s easy to appreciate how it can be used to create a strong brand, whether that brand is a service, product or person. A powerful social media strategy is crucial to the success of the modern business; brand manager Kendell Lang can show you how to unlock this invaluable vault today...
Contact Social Media Speaker Kendell Lang
CEO & Principal Investor
FUSION PROPERTIES MANAGEMENT GROUP, INC.
Oriental Center, Suite P1 | 254 Munoz Rivera Avenue | San Juan | Puerto Rico | 00918
Phone: +1 760 445 3315
You can see Kendell Lang live in action on his YouTube Channel or sign up for one of his Webinars Here. Learn more about his Consulting Services or even book this Social Media Expert to present to your company or at one of your events!