Kendell Lang Social Media Keynote Speaker

Kendell Lang (http://www.KendellLang.com) is a Social Media Keynote Speaker and Internet Marketing Specialist using proven Information Architecture to creatively and inexpensively find ways to achieve results. An automated social media marketing specialist in successful social network marketing for growth-oriented, Internet-savvy, E-Commerce-enabled, social networking websites. Strategic social media marketing techniques and automated social media broadcasting.

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Thursday, January 28, 2010

Online Scams Proliferating - Economic Hard Times Make People More Vulnerable

WorldClass Brand Management can Protect Your Reputation

I'm certain you all have been inundated with classical Nigerian email scams, and I hope you are all staying alert with respect to new and ingenious variations on a variety of scams. These scams can impact your online reputation so please consider this free information about protecting your online reputation with simple reputation management solutions.

As I have two college-age kids, I am trying to teach them how to protect themselves from online predators. Not just sexual predators, but financial predators who will stop at nothing to extract both dollars and information in any way possible.

I was asked recently what advice I would give to friends and family about protecting reputations online, so here's what I recommended. The SocialSphere is a whole new world with all kinds of opportunities and benefits, as well as some serious challenges. There are really three major pieces of advice I'd give:

1. Don't ever put ANYTHING on the Internet that you're not absolutely sure you're willing to have the entire world see. Words or pictures. Once it's on the net it is NEVER coming off. Assume that everything you post is eventually going to be read in front of a judge and a jury, that should keep you out of trouble.

2. Don't trust ANYONE on the Internet. It sounds cynical, but you have to start from a baseline that NO ONE is telling the truth and that everything should be suspect. There are so many crooks and fraudsters who are very bright and they are constantly coming up with ways to trick, cheat and steal.

3. Monitor your Name: setup a Google alert with every variation of your name you can think of, "firstname middlename lastname", "firstname lastname", "firstname", "lastname", "marriedname", "maidenname", "nickname." Make sure to look at all the alerts and link through to each one, it could save your reputation.

I monitor my kids names, and recently got an alert saying that their name had been found in a U.S. Court system. As I researched it, it was a Hungarian marketing company acting as a reseller for an Oregon based data company who basically uses this strategy to get you to sign up for their service so you can supposedly see what the U.S. Court has on you. This is a serious offense which I'm pursuing with my attorney...akin to the newest version of cyber-identity theft...but worse, reputation theft and character assassination by implication. They are using psychological intimidation and veiled threats of the U.S. Court system to try and induce unsuspecting or naive individuals (in this case, my kids...who don't know any better) to sign up for their so-called "service" for a fee. They are hoping that the kids will be so scared and worried about what might be on the court records (whether or not there's anything there) that they'll sign up and pay the fee just to answer a question that in the case of my kids doesn't need an answer.

I am dead serious on this issue and am now an unbelievably ticked off dad who is going to take these guys to the mat. They now know that I'm a dog and they are the bone. Stay tuned and I'll keep you posted about how this turns out.

Another recent example is an email I got as follows:

r u doing okay ? Kendell‏
From: Mariam Gabriel (hello_strawberry@hotmail.com)
Sent: Thu 1/28/10 5:00 AM
To: virtualcio@hotmail.com

where have you been Kendell

thought about you the other day, i thought that i saw you over by taco bell.

can u please give me your opinion on this it's set up over here, http://www.theknifecardpro2.com/8564447/Kendell

u know who
===============
Even though this was in my spam folder and even though I know it's a scam, I decided to explore what they were promoting so I could share with you what's going on. Now, when you click through to www.theknifecardpro2.com it appears to be a legitimate ecard site, interestingly titled "Crush Greetings." If you click on the "Contact Us" or any other link on the site, the URL auto-rotates to www.adorecards.com.

Here is the registration information for the Netherlands-based company behind the URL of www.theknifecardpro2.com:

Owner Contact:
Emile Aarts emile.aarst@yahoo.com

Keislagen 76
Breda, 4823 KM, NL

Punycode Name: theknifecardpro2.com
Unicode Name: theknifecardpro2.com

Admin Contact
Emile Aarts

Keislagen 76
Breda, 4823 KM, NL
phone: +31 768884191

Technical Contact
Hostmaster Strato Rechenzentrum hostmaster@cronon-isp.net
Cronon AG Professional IT-Services

Emmy-Noether-Str. 10
Karlsruhe, D-76131, DE
phone: +49 72166320305

Zone Contact
Hostmaster Strato Rechenzentrum
Cronon AG Professional IT-Services

Emmy-Noether-Str. 10
Karlsruhe, D-76131, DE
phone: +49 72166320305

Record expires on: 2011-01-19 22:30:20

Domain servers in listed order:

shades10.rzone.de
docks16.rzone.de

Registrant Search:"Emile Aarts" owns about 295 other domains and his Email is associated with about 291 domains.

Here is the registration information for the URL of www.adorecards.com:

Registration Service Provided By: APM
Contact: +305.3205512

Domain Name: ADORECARDS.COM

Registrant:
Brandon Debois
Brandon Debois (skrilled@gmail.com)
437 P Dotnis Rd
Orlando
Florida,32835
US
Tel. +407.5551782

Creation Date: 04-Mar-2009
Expiration Date: 04-Mar-2010

Domain servers in listed order:
ns2.adorecards.com
ns1.adorecards.com

Administrative Contact:
Brandon Debois
Brandon Debois ()
437 P Dotnis Rd
Orlando
Florida,32835
US
Tel. +407.5551782

Technical Contact:
Brandon Debois
Brandon Debois ()
437 P Dotnis Rd
Orlando
Florida,32835
US
Tel. +407.5551782

Billing Contact:
Brandon Debois
Brandon Debois ()
437 P Dotnis Rd
Orlando
Florida,32835
US
Tel. +407.5551782

Status:ACTIVE

========================================

When I input the Pickup Code included in the email, here's what I find:

E-Card
Message:

Kendell,

This is difficult for me to do because I'm shy.. but I have a crush on you. I've
never been able to tell you for reasons which you would quickly identify as
obvious if you knew who this was. With that said, I want you to guess who I am,
and approach me yourself.

To help you out with your guessing I made a few pictures and videos with ''Kendell''
written on my body. They're kind of risque photos so I had to make a profile at
CAM SPACE ONLINE dot COM and post them there. I made my username on the site
''KendellandME09''. (It's a free website but you might need a CC or Debit to
verify your age because I had to. Sigh.)

But anyway sign up at
CAM SPACE ONLINE dot COM and once you are inside search for ''KendellandME09''. I
want you to guess who I am and then approach me yourself. I'm shy and this is
the bravest thing I've probably ever done, but you need to do the rest.

Kisses,
Secret Admirer?
haha. Bye

=====================

Here is the registration information for the URL of http://www.cam space online dot com:

Registrant:

None
Long Matt
4200 Castle Cove
Kissimmee, FL 34746
US
+1.4072010555

Administrative Contact:
None
Long Matt
4200 Castle Cove
Kissimmee, FL 34746
US
+1.4072010555

Technical Contact:
None
Long Matt
4200 Castle Cove
Kissimmee, FL 34746
US
+1.4072010555

Billing Contact
None
Long Matt
4200 Castle Cove
Kissimmee, FL 34746
US
+1.4072010555

Registrar..: gkg.net (http://register.gkg.net/)
Domain Name: CAMSPACEONLINE.COM
Created on..............: 06-JAN-2010
Expires on..............: 06-JAN-2011
Record last updated on..: 06-JAN-2010
Status..................: ACTIVE
Domain servers in listed order:
NS1.CAMSPACEONLINE dot COM
NS2.CAMSPACEONLINE dot COM

Of course this leads to pornography website which tries to entice you to sign up for a "FREE" membership which only requires that you give them either a credit card number or a check. Yea RIGHT!

This all may be technically legal...but it's just not right. Although I doubt there's going to be any pursuit of these shady operators, I have filed a complaint with the Florida Attorney General at:

Office of the Attorney General

PL-01 The Capitol
Tallahassee, Florida 32399-1050
Telephone: (850) 414-3990
Toll Free within Florida: 1-866-966-7226
They have an online complaint submission form at http://myfloridalegal.com/Contact.nsf/Contact?OpenForm&Section=Economic_Crimes
I have included below a link to the Florida Attorney General Website at http://myfloridalegal.com/, and it is interesting to note that they highlight the following scams:

Protecting Yourself from Consumer Fraud

This page will guide you to useful tools and tips for protecting yourself from consumer fraud.

For additional information on protecting yourself from consumer fraud please visit our Consumer Links page.

Hopefully you find this information useful and if you are interested in professional reputation protection and online reputation management, please contact me at 760.445.3315.

Sunday, January 10, 2010

Book Proposal Query Letter - Copyright 2010 - All Rights Reserved

Query Letter Book Proposal

Dear Publisher:

I am ready to submit a detailed book proposal for "Gardner's of Eden: Quest for the God Particle" so I look forward to hearing back from you once you've had a chance to review this proposal.

BOOK TITLE

Gardner's of Eden: Quest for the God Particle

BOOK SUMMARY

Logline: All secret societies have a beginning. This is the original secret society from which all others were born.

Before the Seven Society, the Skull and Bones or Scroll and Key, before the Japanese Yakuza, the Italian or Russian Mafia, before the Priory of Sion, the Illuminati, Opus Dei, the Knights Templar or the Free Mason Society, and...even before the Nine Unknown, a more ancient secret society had been formed.

The Gardner's of Eden.

This is the predecessor to all secret societies. Initiated shortly after the birth of creation itself, this group was genetically programmed to protect and hide a world-changing secret.

Many prophecies talk about world-ending scenarios, but this secret holds the key to the beginning of eternity. A secret that God himself did not want revealed.

Throughout the ages a select group of guardians has been tasked to protect the Garden of Eden and to keep secret the location of the sacred Tree of Life. Unlike Ponce de León's quest for the Fountain of Youth, historical documentation and current scientific research point to the existence of the ultimate fountain of youth. The facts being revealed in this story are historically validated, independently researched and independently verifiable.

THE PROBLEM: Programmed Cell Death ("PCD")

Let's put this first into a simple context to which everyone can relate. Salmon. Everyone knows what happens to salmon...they live for 4 years in the ocean, find their way back up to the stream where they were spawned, lay their eggs and die. They die from programmed cell death...PCD. If you catch salmon right after they spawn... you find they have huge adrenal glands, peptic ulcers, and kidney lesions, their immune systems have collapsed... and they have stupendously high glucocorticoid concentrations in their bloodstreams. When salmon spawn, regulation of their glucocorticoid secretion breaks down... But is the glucocorticoid excess really responsible for their death? Yep. Take a salmon right after spawning, remove its adrenals, and it will live for a year afterward.

Seems pretty straightforward, right? Not quite so. Human beings go through a much more complex programmed cell death, but this too has been the subject of much research. For those who believe in the Bible it provides both an answer to human death, and eternal life...if you eat from the Tree of Life, you live forever. Something in the fruit of the tree of life reverses the curse of death.

There is a genetic code that triggers PCD and a theoretical equal and opposite genetic code that switches off PCD. It is the potential to reverse the genetic code of PCD that has led to the quest for the "God particle."

From a scientific perspective Programmed Cell Death ("PCD") - is the deliberate suicide of an unwanted cell in a multicellular organism, also known as Phenoptosis (pheno - showing or displaying a type, ptosis - programmed death) signifies the programmed death of an organism, ie that its biology includes features that under certain circumstances will cause it to degenerate and die off. Phenoptosis is a common feature of living beings, whose ramifications for humans is still being explored. What was once thought to be a simplistic linear genetic pathway to cellular death has now evolved into a much more highly evolved understanding of an intertwined complex systems structure, with the ultimate code still yet to be unlocked.

Billions of dollars have been spent searching for the key to unlock this mystery, and the public presentation of what is being done from a research perspective is a very different story from the reality of the lengths and depths that corporate profiteers will go to gain control of the secret.

THE QUEST: Search for God Particle

Two parallel tubes one hundred meters below Geneva's western suburbs carry high-energy particles, protons, in opposite directions around the tunnel at close to the speed of light. In a dimly lit tunnel that runs in a circle for 27km (17 miles), at the foot of the Jura Mountains, where Switzerland meets France, is a laboratory so vast it boggles the mind. The Large Hadron Collider (LHC) is an impossibly complicated machine that smashes atomic particles together at super-fast speeds.

The belief is that this science has the potential to unlock the secrets of the Universe. By recreating the searing-hot conditions believed to have been necessary to have accounted for the Big Bang, Jacard Rouseau intends to disprove the existence of the "God particle." What he is about to discover... gives new dimensions to science that could unravel the very framework of organized religion.

Zachariah Madison was very clear about the implications for the value of his stock in Viagitas. If there truly is a fruit which contains a formula by which PCD can be forever wiped out, think about the ramifications! The economic value for this formula would dwarf the current value of the top 1000 wealthiest pharmaceutical companies, and in fact would likely wipe them off the map in terms of why they would even need to exist any longer. Could the existence of this fruit be true? The scientific community is driving research at a level that is making astonishing strides towards understanding the mechanisms of PCD, and ultimately how to retard and potentially reverse or eliminate PCD altogether. Man becomes god and reverses the curse of death, that's what they're really after. The Quest for Immortality. But what if this offer of access to this fabled tree of life is for real? Is it possible that Jake really found it?

The public debate about stem cell research and cloning is just a shadow of the real debate and the real battles going on far below the public radar screen. This truly is a question about eternity, regardless of your fundamental belief system...and people are killing to control it.

THE CONSPIRACY

This secret society, the Gardner's, is convinced that man, regardless of advances in science and technology should not be allowed to succeed in discovering the formula to eradicate PCD. They believe there is a spiritual destiny where God is in control of the finite lifespan of Mother Earth, and that until God's ultimate plan to forever solve the battle between good and evil, the search for the fountain of youth or the cure to PCD will be ongoing. They believe that God has tasked them with keeping secret the location of the Garden of Eden and its' precious grove containing the Tree of Life, and that the very success of God's ultimate plan rests on their ability to protect this secret.

Jake Backster is convinced that his years of investment in Life Science companies have been for naught. Although fame and fortune have come his way because of his success in a variety of biotechnology innovations, he just can't let go of the idea that there's something very simple that he's missed all these years. Even though Jake is an avowed Agnostic, he has uncovered a mystery which has led him to the conclusion that there is no other possibility than that the Garden of Eden exists and the Tree of Life inside that Garden holds the key for which he's been searching. Jake is the master of alliances and double cross. His ability to enlist what would otherwise be mortal enemies is part of his chameleon character. He also possesses a unique ability to move through political networks which give him access to resources not usually available. He is going to have to work fast to pull off the perfect plan.

Given enough time and enough diligence, every conspiracy can be uncovered, and that has been the quest on which Jake now finds himself. To uncover the hidden location of the Garden of Eden and find the Tree of Life. The Gardner's of Eden have been protecting that location since the beginning of recorded time. This secret society has been tasked with protecting the hidden location of the Garden of Eden, and to keep safe the location of the tree of life.

THE HEROINE: Archeologist Heroine

As a staunch believer in the historical validity of the Bible, Michelle is convinced that the Garden of Eden still exists. Her theology is now on a collision course with her profession.

If the Garden truly exists, does her professional responsibility take a back seat to her personal beliefs? Should the existence of the Garden be revealed? What does she know about the Garden of Eden? The only thing she can glean from the Bible concerning the Garden of Eden's location is found in Genesis 2:10-14;

"A river watering the garden flowed from Eden;
from there it was separated into four headwaters.

The name of the first is the Pishon;
it winds through the entire land of Havilah, where

there is gold...The name of the second river is the Gihon; it winds through

the entire land of Cush. The name of the third river is the Tigris;

it runs along the east side of Asshur. And the fourth river is the Euphrates."

The exact identities of the Pishon and Havilah rivers is unknown, but the Tigris and Euphrates rivers are well known. If the Tigris and Euphrates mentioned there are the same rivers by those names today, that would put the Garden of Eden somewhere in the middle east, likely in Iraq.

People have searched for the Garden of Eden for centuries to no avail. There are various locations that people claim to be the original location of the Garden of Eden, but one thing Michelle is sure about, they haven't found it yet.

What happened to the Garden of Eden? The Bible does not specifically say. If it exists, do the cherubim's still guard and protect access to the tree of life? Who are the cherubim's and are they truly the guardian's of this eternal secret? The existence of Cherubims has been documented throughout the ages, including during the time of Noah, Moses and at the crucifixion of Christ. All through Israel's history of the Temple in Jerusalem and the Tabernacle, two giant Cherubims guarded the holiest of holies containing the Ark of the Covenant.

Michelle is at the right place at the wrong time...Iraq is not the place to be for a brunette, tiger-eyed female who looks like she just finished a photo shoot for the next Laura Croft movie. The dichotomy of a sexy archeologist would be trouble on any continent, but Michelle's about to find out what Shiria law is all about.

ABOUT THE AUTHOR

What Qualifies Me? I am a technical entrepreneur with deep industry knowledge providing verifiable science and research to give validity to my writings. I have been published in numerous industry and trade association publications and technical white papers. I am currently writing two other books, non-fiction titled "HyperDistribution: How to Market to Young Adults" and another titled "Journey of a Lifetime: Young Adult Travel Adventures". I am a subject matter expert in software development, online marketing and have obtained industry recognition for Search Engine Optimization, including having written extensively about search engine ranking. I am credited with coining the phrase "hyperdistribution" which is a new online method of marketing which is described in detail in my proposal and the subject of one of my other non-fiction books. I have authored numerous internal company publications, dozens of business plans, executive summaries for successful investor offerings and numerous policy manuals. I have written for numerous websites, including writing the website www.pattilang.com, a six year journey chronicling my late wife's battle against brain cancer. I have also written the website content for www.JourneyofaLifetime.com. I am a published author for a cookbook titled, "Cicciotti's Kitchen" Italian Family Favorites, featuring Gaetano Cicciotti.

One of the key elements to consider when evaluating whether to represent me and this book is the subject matter expertise I bring to the table. As a seasoned entrepreneur with direct industry experience in the areas covered by this book, I bring credibility to the information provided. The immersive style of scientific detail and a penchant for facts which can all be independently verified gives an unusually reality that stands up to the most critical reader. There is also the considerable momentum the author can contribute to the overall marketing of the book through a comprehensive distribution strategy which supports and enhances all the traditional book distribution opportunities. In addition to developing traditional and interesting publicity hooks and novel selling approaches, the author is uniquely qualified to bring about a new distribution method for this guidebook, including;

HyperDistribution (peer-to-peer platform networking)
DVD Distribution
Broadband and Viral Distribution
Search Engine Distribution

TARGET AUDIENCE

The market for action adventure fiction novels is mature and sophisticated. Finding a quality piece of work that can pass the test of this discerning audience is certainly the opportunity.

The reader's of New York Times Best-Selling adventure authors is a highly prized demographic.

Angels and Demons meets Tom Clancy meets Doomsday thriller where biblical myths collide with biotechnology and scientific advances, where a normal guy superhero stands between special ops supermen and their limitless funders who provide more high tech weapons than a Chronicles of Riddick flick.

The audience is going to find a premise that is simultaneously plausible, historically and scientifically valid and yet edge-of-the-seat thriller fantastic.

COMPETING TITLES

This list of titles and authors in the action adventure novel and intelligence thrillers arena is long and distinguished. This adventure thriller is characterized by action, fast pace, plot twists and a resourceful heroine who must overcome overwhelming odds to outwit more-powerful and better-equipped villains. My writing includes suspense, red herrings and cliffhangers used to keep readers engaged. This story winds through a fascinatingly complex transformation through a dramatic rendering of reality, science, psychology, and political intrigue all woven together in new ways for a sensory-starved audience.

The Gardner's of Eden is different because the author is different. The story is honed from personal experience, personal knowledge and from personal tragedy. Each chapter weaves a plausible, unique and compelling story, all immersively tied to the visual anchors of validating almost every component of the story easily navigated by searching the web. For those reader's who were mesmerized by the likes of Tom Clancy, James Rollins, Michael Crichton, Nelson DeMille, Dan Brown or James Clavell, the Gardner's of Eden will insure that a new and vibrant writer has joined the ranks of this celebrated list.

The Gardner's of Eden is part of an emerging genre of web-supported reality novels where readers can visit actual locations, confirm scientific reports and verify corporate investments in life science technologies that are current and compelling. There are signs of this emerging market trend to focus on reality-based novels, for example:

Tom Clancy - the Hunt for Red October (shockingly detailed and accurate with what was supposed to be classified information at the time), Red Storm Rising, Debt of Honor, Clear and Present Danger, Patriot Games and The Sum of All Fears.
James Rollins - the Sigma Series (Sandstorm, Map of Bones, Black Order, The Judas Strain, The Last Oracle and The Doomsday Key), and Indiana Jones and the Kingdom of the Crystal Skull.
Dan Brown - Digital Fortress, Angels & Demons, Deception Point, The Da Vinci Code, The Lost Symbol.
Nelson DeMille - By the Rivers of Babylon, Mayday, Cathedral, The Talbot Odyssey, Word of Honor, The Charm School, The Gold Coast, The General's Daughter, Plum Island, The Lion's Game, Up Country, Night Fall, Wild Fire and The Gate House.

Yet none of these authors have fully delivered on the online integration of story elements. While there was illustrated version of the Da Vinci Code, and an illustrated coffee table guidebook to the locations and artworks, it really didn't hit the high mark of total online integration. This is more than just a special movie tie-in version of the novel. What I am proposing to deliver is essentially a digital online book that has almost every major piece of technical or scientific information hyper-linked for easy and immediate resourcing.

SPECIAL MARKETING

Embedded Advertising is becoming more and more sophisticated. Theatrical release of the most recent James Bond movie embedded everything from Omega watch advertising to Ford. The restaurant chain Cheesecake Factory now embeds advertising from sponsors in their menus! I am proposing a novel approach to partner with our publisher and to obtain upfront embedded advertising from select Product Sponsors.

Because this is a global thriller encouraging travel and accommodations, seven main Product Sponsorship areas of focus (not including ancillary product placements) are priorities for this book: Airlines, Hotels, Rental Cars, Search Engines, Computers, Beverages and Clothing. Please see the Product Partners section for more details about each of these opportunities.

In addition to the Product Sponsorship, we are working with a highly specialized Media Services organization which is helping us prepare a sophisticated and comprehensive viral and hyper distribution marketing strategy.

Most 18-year-old students, our Digital Youth, entering the graduating class of 2010 this fall were born in 1990. They grew up with a cell phone in one hand, a mouse in the other and a computer screen as part of their worldview. They learned to surf the internet as they learned to read. While they were still in their cribs, the 20th century started to close as the Berlin Wall came down, the Soviet bloc disintegrated, and frequent traditional wars in Latin America gave way to the uncontrolled terrors of the Middle East. For them: Billy Carter, Lucille Ball, Gilda Radner, Billy Martin, Andy Gibb, and Secretariat have always been dead. This year's entering students form a generation that has always been 'connected' and is used to things happening in 'real time,' like live satellite coverage of revolutions and wars, instant messaging and movies on demand. They expect solutions for every problem, from baldness to diseased organs. To the chagrin of traditional media outlets, they've developed their own generational means of communication. If you don't know how to reach this audience through podcasting or webisodes, you'll never understand how this next generation of readers is going to find and read works of interest.

HyperDistribution: a distribution channel utilizing a variety of peer-to-peer technologies which is even more efficient at reaching a target audience than any single method of channel distribution such as print, email, video, social networking, direct mail, network and online broadcasting. If you don't know what HyperDistribution is, then you don't know about YouTube, Facebook or Twitter. If you've never checked out online content forums and social media sites like Digg, Reddit, StumbleUpon, Del.icio.us and Newsvine, then you'll need to explore those to understand what's going on.

Thank you for taking the time to consider this Book Proposal.

I wait in eager anticipation for your call.

Best personal regards,

Kendell Lang

"THE MAN IS BECOME AS ONE OF US ... now lest he put forth his hand and take also of the Tree of Life, and eat and live forever: ... he placed at the east of the Garden of Eden Cherubims and a flaming sword which turned every way to keep the way of the tree of life"...."And on either side of the river there was the Tree of Life which bare twelve manner of fruits, and yielded her fruit every month and the leaves of the tree were for the healing of the nations...Blessed are they that do His Commandments that they might have right to the Tree of Life and may enter in through the gates into the City," Genesis 3:22,24; Revelation 22:2,14.

Fountain of Eternal Youth

Wednesday, December 2, 2009

Encouragement to Keep Writing!

Perseverance is Key

Encouragement to Keep Writing

Kendell Lang, New Media Consultant

For the writer in all of us we are inspired to write our thoughts on paper and express them to others. In some cases we keep a journal or a notebook of our thoughts and inspirations. I write this blog to try and keep a clear thought pattern as I process a variety of ideas and issues in my mind. I am the future of myself, I am the writer and the future is mine.

I'm not going to worry about the rejection, I've had plenty of that. They say there are 99 “no’s” to every “yes” so I am looking forward to getting the rest of the “no” out of the way so I can get to a “yes”. I am continuing to plug away at my regular job while I get my writing in as I can. I won’t give up and I will persevere. I've learned that most authors who do it full time now had regular jobs once in their lifetime and they had the same dreams I do now. They didn’t give up and kept plugging away.

I won’t forget the Stephanie Meyer is a home-maker and Suze Orman used to wait tables. I see famous authors now and in the past who were teachers, consultants, garbage collectors and every other kind of career.

Sometimes I don't feel like writing, but I do it anyway. Sometimes I may be scared to write, but I do it anyway. Sometimes I wonder whether what I have to say is providing value, but I write it anyway. I just keep writing and I trust that I will find that what I am writing is getting better and better.

When I have a thought I try and write it out. I do my research on whatever topic I'm working on and follow through being true to my idea. I study other works and read other authors to appreciate other styles and enhance my knowledge of the world through other author’s lives.

I am only writing what I know about. That keeps me out of trouble most of the time. Well so to speak. I study life around me and what I see as stories in my world. I don’t talk myself out of writing; thinking no one will ever read it. I forge ahead and write and stay positive. It can have a twist but will still be in my world.

So I hold to this virtual notebook and take it with me on my journey of a lifetime as a writer. I don’t give up, I study life, I research and above all things I keep writing. I will find my unique story and the world will find it with me. If I write about it well, people will read it and appreciate it as a unique contribution. I keep on writing and I don’t give up.

Tuesday, November 17, 2009

Internet Marketing for Small Businesses - Discover Local Online Marketing

Internet Marketing for Small Businesses
Discover Local Online Marketing

Kendell Lang, New Media Consultant

When others are running for cover, trying to figure out how to lose less than their competitors, now is the perfect time to ramp up your marketing efforts and go grab market share. In order to do that, you need a WorldClass Search Engine Optimization Strategy. There has never been a better time to get involved in online marketing, especially from a local marketing perspective. Businesses both small and large are moving away from traditional marketing channels like TV, radio, newspapers and magazines and turning to the Internet. Why? Because worldclass internet marketing with a local focus, geographically specific to your target audience has a far more effective way of reaching your target audience. A local internet marketing strategy can be much less costly than traditional alternatives. Consider these statistics from Forrester Research:

Over 80% of internet traffic begins at the search engine
73% of users perform searches several times a week.
81% of users begin their internet experience at the search engine.

Search engines, if you have strategically positioned your website for locally optimized results, reach valuable, motivated, and ready customers who are within reach of your geographic location. To capitalize on search as a marketing tool, marketers should shift acquisition email and ad dollars to search and use an outsourcer firm with a proven track record and no setup fees.

Local Internet Marketing

Internet Marketing for an offline business is no different than proper, quality marketing in the offline world, just in a digital format. More than ever consumers are making online searches with a local geographical focus in order to locate a product or services. Local Search Marketing is a more powerful way to focus your online marketing efforts to reach people in your community or a specific geographical area. Search engine users prefer to buy and work with local companies to whom they can physically visit.

Even traditional printed Yellow Pages are shifting their focus to local online marketing. If not for this new strategic direction they would be dying off as more people begin to use the internet and search engines to look for and find local goods and services. There are five primary search companies, Google, Yahoo! MSN, Ask and AOL. Each of them has become much more aware of this transition and have developed specific tools for businesses to get discovered locally through online searches.

You Must Be Discovered Locally

I fully understand the incredible power of local search marketing and I have created a unique marketing approach to fit most budgets. You can check out my website at http://www.kendelllang.com/ or email me at kendell.lang@gmail.com and you can also call me directly to schedule an appointment at 760.445.3315.

Saturday, November 7, 2009

Eye of the Hurricane II by Kendell Lang

EYE OF THE HURRICANE II

Kendell Lang, New Media Consultant

Back in September I wrote, "the Banking system is Under water; according to the FDIC website, we have already seen more than THREE times as many banks Fail this year, than the last 10 years put together. Some industry analysts are predicting more than 200 bank failures in 2009. Does that seem like a reasonable number?"

When I wrote that article in September the list was 94 failed banks. Anybody keeping track? Guess what? Since that article 84 more banks failed! CLICK HERE TO SEE THE ENTIRE LIST OF 178 BANKS CLOSED IN 2009. We only have to see 22 more banks fail to hit the predictions and we are definitely on that pace.

Did you know:

On Friday, November 6, 2009, the FDIC announced the closure of 5 banks.
United Commercial Bank, San Francisco, CA was closed by the California Department of Financial Institutions, and the Federal Deposit Insurance Corporation (FDIC) was named Receiver.
United Commercial Bank was not just another local bank, it had total assets of $11.2 billion and total deposits of approximately $7.5 billion.

Click the FDIC logo to go to the Press Release

No advance notice is given to the public when a financial institution is closed. All deposit accounts, excluding certain brokered deposits, have been transferred to East West Bank, Pasadena, CA ("assuming institution") and will be available immediately. The former United Commercial Bank locations will reopen as branches of East West Bank.
Gateway Bank of St. Louis, Prosperan Bank of MN, Home Federal Savings Bank of MI and United Security Bank of GA were also closed and taken over by the FDIC on Friday.

Here's why I believe regional banks are failing. While larger financial institutions have received aid from the federal government, local and regional banks have found themselves left adrift. Nothing has changed in the fundamentals. Like their larger counterparts, many of these banks made risky loans to individuals and real estate developers during the boom years and are now facing large numbers of defaults as the Second Great Depression drags on.

Rising unemployment (THE HIGHEST SINCE 1983) has made it difficult for many individuals to keep up with expenses, and businesses are feeling the crunch of consumers’ reduced spending power. As a result, regional banks are left holding loans their customers can’t repay.

Problem banks list LOOMS LARGE! The FDIC keeps a list of “problem banks,” though it does not disclose the names to the general public out of fear that depositors at those institutions may prompt a “run on the bank.” In June, the agency said 416 banks were at risk of failure — the highest level in 15 years!

Federal coffers running dry. An average of 11 banks have failed per month this year, and the federal coffer is thinning under the massive strain. The fund now stands at $7.5 billion, down significantly from $45 billion a year ago. Folks...this is UNSUSTAINABLE!!!

So is our media asleep at the wheel or what? Why aren't we hearing about the most recent bank closures? The FDIC is shutting banks every Friday as part of a recurring theme to shut them down after close of business on Friday, and then re-open them on the following Monday under the control of some other bank. The dirth of any decent news coverage is irresponsible. I am wondering how long the FDIC's funding can support the losses. What's happening to our economy is unnerving, and banks are at the center of the crisis. The problem is...through all the economic stimilus, the root problem has not been solved and the banks continue to operate (and fold) acting as if everything is "business as usual."

This is not business as usual and we will pay the piper.

Friday, November 6, 2009

Book Proposal Query Letter - Copyrighted Author Submission

Query Letter Book Proposal

BOOK SUMMARY

Logline: All secret societies have a beginning. This is the original secret society from which all others were born.

The Gardner's of Eden.

THE CONSPIRACY

"A river watering the garden flowed from Eden;
from there it was separated into four headwaters.

The name of the first is the Pishon;
it winds through the entire land of Havilah, where

there is gold...The name of the second river is the Gihon; it winds through

the entire land of Cush. The name of the third river is the Tigris;

it runs along the east side of Asshur. And the fourth river is the Euphrates."

ABOUT THE AUTHOR

HyperDistribution (peer-to-peer platform networking)
DVD Distribution
Broadband and Viral Distribution
Search Engine Distribution

TARGET AUDIENCE

The market for action adventure fiction novels is mature and sophisticated. Finding a quality piece of work that can pass the test of this discerning audience is certainly the opportunity.

The reader's of New York Times Best-Selling adventure authors is a highly prized demographic.

The audience is going to find a premise that is simultaneously plausible, historically and scientifically valid and yet edge-of-the-seat thriller fantastic.

Tom Clancy - the Hunt for Red October (shockingly detailed and accurate with what was supposed to be classified information at the time), Red Storm Rising, Debt of Honor, Clear and Present Danger, Patriot Games and The Sum of All Fears.
James Rollins - the Sigma Series (Sandstorm, Map of Bones, Black Order, The Judas Strain, The Last Oracle and The Doomsday Key), and Indiana Jones and the Kingdom of the Crystal Skull.
Dan Brown - Digital Fortress, Angels & Demons, Deception Point, The Da Vinci Code, The Lost Symbol.
Nelson DeMille - By the Rivers of Babylon, Mayday, Cathedral, The Talbot Odyssey, Word of Honor, The Charm School, The Gold Coast, The General's Daughter, Plum Island, The Lion's Game, Up Country, Night Fall, Wild Fire and The Gate House.

SPECIAL MARKETING

Thank you for taking the time to consider this Book Proposal.

I wait in eager anticipation for your call.

Best personal regards,

Kendell Lang

Fountain of Eternal Youth

Thursday, November 5, 2009

CONCLUSION IS AN ILLUSION

CONCLUSION IS AN ILLUSION

If there could be such a thing as a good day to die, this would be it. Particularly for someone so full of life, always a ray of sunshine…the counter statement of the heavens to open the tear ducts of the angels and pour forth their sorrow to see a sister in Christ lay down her life without angst or anger, but in peace amid the storm. It is befitting that the soul of Mother Nature would become gray and mourns the passing of one of her sweetest inhabitants. The world is full of people passing time, and people die every day, but this day is different because this person is different. Because we know our rewards will be different in heaven, it’s logical to assume that special lives deserve special note and will not pass without reverberations through the fabric of our lives.

How did it come to this? Where in the world would you go to prepare yourself for something like this? For all the marvels of modern medicine, and despite the compassion and caring concern of Hospice workers, going through this has been worse than being on death row. Without committing any crime, without deserving such an unjust end, the sentence of death is not even accompanied by a date certain for closure. Even death row inmates are at least given the courtesy of a last meal and a date when they will transition to the afterlife. The cruelty of the death sentence imposed by cancer can only be described as horrific. To endure such a fate without complaint is a testimony to my wife’s faith and trust in her Lord and Savior.

I do not understand the necessity for someone to go through what she is enduring. How does this shape her character? How does this bring her closer to Christ? What is it in this experience that glorifies God? All of a sudden the attraction of why people would contact Kevorkian to assist in transition becomes crystal clear. It is an unfathomable option until you yourself sit by the bedside of your spouse and watch day after day as her body eats in on itself. But then you see her going through all this without one complaint, without anger, absent any questions of “why me?” and you start to understand the depth of her trust in God. Not some untested hypothetical book knowledge, but deeply honed love, trust and faith which is carrying her through this trial. This is her cross and this is her test which qualifies her to hear those sweet words of welcome which don’t even need to be written.

There are definitions for some things which you just shouldn’t have to learn, like terminal agitation or terminal secretions…hideous words from which you only cringe more when you actually understand the definition.

The beauty of the human condition and our ability to experience the greatest depth of relationships in life is dependent upon our willingness to experience the wretched despair and indescribable grief of losing the love of your life. The experience of my wife being taken out of this life is equally opposite in dark magnitude as was the radiance of her love expressions during our sweetest times together. I chose to remember the sweetness.

Throughout this tapestry of chaos and pain in losing the love of my life, there is an amazing thread being woven in God's amazing plan, an incredible symmetry of balance and purpose where we are given glimpses of the nature of God. Beautiful and simple, majestic and complex; just a pure revelation for me tonight which was both perfect in timing and substance. What an amazing thing this conversation was that I just had. Before I share the details of this gift, you need to have just a little more background.

Angie (name changed)...what a project she was. She was on my daughter Kjersti's soccer team a few years back, a talented athlete. We had the opportunity to get to know her and her family through our association on the soccer field. What started out as rides to soccer games turned into a friendship that revealed a dark and tormented young soul. Someone hiding behind gothic rage to try and blend in with the youth of today. So tormented that her mother didn't know what to do with her. Her friends were afraid for her, and Kjersti worried for her. Small signs turned into huge warning flags...long sleeve sweatshirts in the dead heat of summer, when lifted would reveal the scars of self-cutting. Angie hated herself so much and hated her life so much that she would cut herself just so she would know whether she was alive or not. Her senses so deadened that she didn't know whether her emotional pain was real or not, so she had to inflict physical pain on herself to create some sense of reality. A latchkey kid from a divorced family, an older sister who was an over-achiever, vegetarian going to Berkeley and seemingly had her act together. Angie struggled with the simplest things, and yet wrestled in very obvious ways with some of the most profound issues of life; why am I here...what is my purpose, does my life matter, what does it matter whether I live or die, will anyone notice if I'm gone?

In the midst of this turmoil God placed our family with a plan in mind. Kjersti was a teammate and friend to Angie. Patti and I coached, mentored and encouraged Kjersti to pray for Angie, be a friend to Angie and help Angie realize there was a purpose for her life. More than anyone, Patti prayed for Angie, prayed for her situation, prayed for her mother, prayed for her father and prayed that Kjersti would be used by God to reach Angie. We reached out to Angie on many occasions, letting her know we were there for her in whatever way we could be. We invited her to our home, Kjersti invited her to attend church...Patti reached out to her Mom. Patti never judged, she just let Angie's Mom know she was available...and several times Angie's Mom would call Patti at wits end, crying and at a loss, not knowing what to do or how to deal with Angie. Patti was always there, always listened, always encouraged...and always prayed.

We lost touch with Angie for some time...until tonight. I get a phone call, and a shaky voice on the other end of the phone asks, "is Mrs. Lang there?" I wasn't quite sure, but I thought I recognized Angie's voice. I told her this was Mr. Lang and asked her what I could do for her. She proceeded to tell me that she was Angie, that she used to play soccer with Kjersti and she wasn't sure whether I remembered her or not. I assured her that I did remember her and knew exactly who she was. Angie said she was just wondering if she could talk with Mrs. Lang. I thought for a moment, and wasn't sure exactly what to do, so I just told her the truth. "Angie honey...I'm so sorry you hadn't heard the news, but my wife, Patti, Mrs. Lang...passed away six weeks ago. I'm so sorry to tell you this on the phone, I know that has to be such a shock, I'm sorry." Crying on the other end of the phone. "Mr. Lang, I'm so sorry, I had no idea." I say, "it's alright Angie, you had no way to know, I'm just sorry you had to hear from me this way." Angie says, "I'm so sorry for Kjersti, how is she doing?" I let her know, "Kjersti is doing as well as could be expected under the circumstances, it's really hard to lose your Mom. She has a strong faith and she knows where her Mom is."

Angie says, "I always knew that about your family. You were always so kind to me, and I'm going through a program right now that I wanted you to know about. I'm in a Christian school program that is really helping me, and I wanted to know if it would be okay if I came to visit you when I'm done with the program in about five months or so?" I told her we'd love to see her, and that we'd continue praying for her. "Mr. Lang, I'm a Christian now and as part of my program I was encouraged to contact people who influenced my life, and that is why I called to talk with Patti. I just love your family and want to thank you for being there for me. I just always knew you were strong Christians and I really want to stay in touch with you."

"Angie, I can't tell you how happy that makes me" I say as the tears are streaming down my face. "Really, it may not sound like it, but I'm really quite happy that you called and I know it would mean a lot to Patti to know you called because you thought of her. It is very special to me to know you thought about her, and I'll be sure to let Kjersti know." Angie says, "Mr. Lang, I do daily devs now...so I'll pray for you and Kjersti."

After making sure Angie promised to keep in touch and let us know when she'd finished her program, I hung up the phone and just wept. I wept because I miss my Patti, but more than that I wept because God knew I needed a boost, something to let me know there was more purpose in her life than I could possible imagine...something tangible for me to hang on to that let me know she had been used for His glory beyond what I could currently know. Just one life...just one young woman who was touched for the Kingdom. You never know who, where, when or why...but in this instance I thank God for giving me this glimpse, just one slice into the pie of heaven we are one day going to experience when all the Angie stories of our lives will fall into place. Patti touched many lives, most of all mine, but God knew I needed to hear this story tonight.

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