Book Proposal Query Letter - Copyright 2010 - All Rights Reserved

Query Letter Book Proposal

(c) Copyright 2010, Kendell Lang, All Rights Reserved

Dear Publisher:

I am ready to submit a detailed book proposal for "Gardner's of Eden: Quest for the God Particle" so I look forward to hearing back from you once you've had a chance to review this proposal.

BOOK TITLE                                                                                     

Gardner's of Eden: Quest for the God Particle

BOOK SUMMARY                                                                           

Logline: All secret societies have a beginning. This is the original secret society from which all others were born.

Before the Seven Society, the Skull and Bones or Scroll and Key, before the Japanese Yakuza, the Italian or Russian Mafia, before the Priory of Sion, the Illuminati, Opus Dei, the Knights Templar or the Free Mason Society, and...even before the Nine Unknown, a more ancient secret society had been formed.

The Gardner's of Eden.

This is the predecessor to all secret societies. Initiated shortly after the birth of creation itself, this group was genetically programmed to protect and hide a world-changing secret.

Many prophecies talk about world-ending scenarios, but this secret holds the key to the beginning of eternity. A secret that God himself did not want revealed.

Throughout the ages a select group of guardians has been tasked to protect the Garden of Eden and to keep secret the location of the sacred Tree of Life. Unlike Ponce de León's quest for the Fountain of Youth, historical documentation and current scientific research point to the existence of the ultimate fountain of youth. The facts being revealed in this story are historically validated, independently researched and independently verifiable.

THE PROBLEM: Programmed Cell Death ("PCD")                             

Let's put this first into a simple context to which everyone can relate. Salmon. Everyone knows what happens to salmon...they live for 4 years in the ocean, find their way back up to the stream where they were spawned, lay their eggs and die. They die from programmed cell death...PCD. If you catch salmon right after they spawn... you find they have huge adrenal glands, peptic ulcers, and kidney lesions, their immune systems have collapsed... and they have stupendously high glucocorticoid concentrations in their bloodstreams. When salmon spawn, regulation of their glucocorticoid secretion breaks down... But is the glucocorticoid excess really responsible for their death? Yep. Take a salmon right after spawning, remove its adrenals, and it will live for a year afterward.

Seems pretty straightforward, right? Not quite so. Human beings go through a much more complex programmed cell death, but this too has been the subject of much research. For those who believe in the Bible it provides both an answer to human death, and eternal life...if you eat from the Tree of Life, you live forever. Something in the fruit of the tree of life reverses the curse of death.

There is a genetic code that triggers PCD and a theoretical equal and opposite genetic code that switches off PCD. It is the potential to reverse the genetic code of PCD that has led to the quest for the "God particle."

From a scientific perspective Programmed Cell Death ("PCD") - is the deliberate suicide of an unwanted cell in a multicellular organism, also known as Phenoptosis (pheno - showing or displaying a type, ptosis - programmed death) signifies the programmed death of an organism, ie that its biology includes features that under certain circumstances will cause it to degenerate and die off. Phenoptosis is a common feature of living beings, whose ramifications for humans is still being explored. What was once thought to be a simplistic linear genetic pathway to cellular death has now evolved into a much more highly evolved understanding of an intertwined complex systems structure, with the ultimate code still yet to be unlocked.

Billions of dollars have been spent searching for the key to unlock this mystery, and the public presentation of what is being done from a research perspective is a very different story from the reality of the lengths and depths that corporate profiteers will go to gain control of the secret.

THE QUEST: Search for God Particle                                                

Two parallel tubes one hundred meters below Geneva's western suburbs carry high-energy particles, protons, in opposite directions around the tunnel at close to the speed of light. In a dimly lit tunnel that runs in a circle for 27km (17 miles), at the foot of the Jura Mountains, where Switzerland meets France, is a laboratory so vast it boggles the mind. The Large Hadron Collider (LHC) is an impossibly complicated machine that smashes atomic particles together at super-fast speeds.

The belief is that this science has the potential to unlock the secrets of the Universe. By recreating the searing-hot conditions believed to have been necessary to have accounted for the Big Bang, Jacard Rouseau intends to disprove the existence of the "God particle." What he is about to discover... gives new dimensions to science that could unravel the very framework of organized religion.

Zachariah Madison was very clear about the implications for the value of his stock in Viagitas. If there truly is a fruit which contains a formula by which PCD can be forever wiped out, think about the ramifications! The economic value for this formula would dwarf the current value of the top 1000 wealthiest pharmaceutical companies, and in fact would likely wipe them off the map in terms of why they would even need to exist any longer. Could the existence of this fruit be true? The scientific community is driving research at a level that is making astonishing strides towards understanding the mechanisms of PCD, and ultimately how to retard and potentially reverse or eliminate PCD altogether. Man becomes god and reverses the curse of death, that's what they're really after. The Quest for Immortality. But what if this offer of access to this fabled tree of life is for real? Is it possible that Jake really found it?

The public debate about stem cell research and cloning is just a shadow of the real debate and the real battles going on far below the public radar screen. This truly is a question about eternity, regardless of your fundamental belief system...and people are killing to control it.

THE CONSPIRACY                                                                        

This secret society, the Gardner's, is convinced that man, regardless of advances in science and technology should not be allowed to succeed in discovering the formula to eradicate PCD. They believe there is a spiritual destiny where God is in control of the finite lifespan of Mother Earth, and that until God's ultimate plan to forever solve the battle between good and evil, the search for the fountain of youth or the cure to PCD will be ongoing. They believe that God has tasked them with keeping secret the location of the Garden of Eden and its' precious grove containing the Tree of Life, and that the very success of God's ultimate plan rests on their ability to protect this secret.

Jake Backster is convinced that his years of investment in Life Science companies have been for naught. Although fame and fortune have come his way because of his success in a variety of biotechnology innovations, he just can't let go of the idea that there's something very simple that he's missed all these years. Even though Jake is an avowed Agnostic, he has uncovered a mystery which has led him to the conclusion that there is no other possibility than that the Garden of Eden exists and the Tree of Life inside that Garden holds the key for which he's been searching. Jake is the master of alliances and double cross. His ability to enlist what would otherwise be mortal enemies is part of his chameleon character. He also possesses a unique ability to move through political networks which give him access to resources not usually available. He is going to have to work fast to pull off the perfect plan.

Given enough time and enough diligence, every conspiracy can be uncovered, and that has been the quest on which Jake now finds himself. To uncover the hidden location of the Garden of Eden and find the Tree of Life. The Gardner's of Eden have been protecting that location since the beginning of recorded time. This secret society has been tasked with protecting the hidden location of the Garden of Eden, and to keep safe the location of the tree of life.

THE HEROINE: Archeologist Heroine                                                

As a staunch believer in the historical validity of the Bible, Michelle is convinced that the Garden of Eden still exists. Her theology is now on a collision course with her profession.

If the Garden truly exists, does her professional responsibility take a back seat to her personal beliefs? Should the existence of the Garden be revealed? What does she know about the Garden of Eden? The only thing she can glean from the Bible concerning the Garden of Eden's location is found in Genesis 2:10-14;

"A river watering the garden flowed from Eden;
from there it was separated into four headwaters.

The name of the first is the Pishon;
it winds through the entire land of Havilah, where

there is gold...The name of the second river is the Gihon; it winds through

the entire land of Cush. The name of the third river is the Tigris;

it runs along the east side of Asshur. And the fourth river is the Euphrates."

The exact identities of the Pishon and Havilah rivers is unknown, but the Tigris and Euphrates rivers are well known. If the Tigris and Euphrates mentioned there are the same rivers by those names today, that would put the Garden of Eden somewhere in the middle east, likely in Iraq.

People have searched for the Garden of Eden for centuries to no avail. There are various locations that people claim to be the original location of the Garden of Eden, but one thing Michelle is sure about, they haven't found it yet.

What happened to the Garden of Eden? The Bible does not specifically say. If it exists, do the cherubim's still guard and protect access to the tree of life? Who are the cherubim's and are they truly the guardian's of this eternal secret? The existence of Cherubims has been documented throughout the ages, including during the time of Noah, Moses and at the crucifixion of Christ. All through Israel's history of the Temple in Jerusalem and the Tabernacle, two giant Cherubims guarded the holiest of holies containing the Ark of the Covenant.

Michelle is at the right place at the wrong time...Iraq is not the place to be for a brunette, tiger-eyed female who looks like she just finished a photo shoot for the next Laura Croft movie. The dichotomy of a sexy archeologist would be trouble on any continent, but Michelle's about to find out what Shiria law is all about.

ABOUT THE AUTHOR                                                                    

What Qualifies Me? I am a technical entrepreneur with deep industry knowledge providing verifiable science and research to give validity to my writings. I have been published in numerous industry and trade association publications and technical white papers. I am currently writing two other books, non-fiction titled "HyperDistribution: How to Market to Young Adults" and another titled "Journey of a Lifetime: Young Adult Travel Adventures". I am a subject matter expert in software development, online marketing and have obtained industry recognition for Search Engine Optimization, including having written extensively about search engine ranking. I am credited with coining the phrase "hyperdistribution" which is a new online method of marketing which is described in detail in my proposal and the subject of one of my other non-fiction books. I have authored numerous internal company publications, dozens of business plans, executive summaries for successful investor offerings and numerous policy manuals. I have written for numerous websites, including writing the website www.pattilang.com, a six year journey chronicling my late wife's battle against brain cancer. I have also written the website content for www.JourneyofaLifetime.com. I am a published author for a cookbook titled, "Cicciotti's Kitchen" Italian Family Favorites, featuring Gaetano Cicciotti.

One of the key elements to consider when evaluating whether to represent me and this book is the subject matter expertise I bring to the table. As a seasoned entrepreneur with direct industry experience in the areas covered by this book, I bring credibility to the information provided. The immersive style of scientific detail and a penchant for facts which can all be independently verified gives an unusually reality that stands up to the most critical reader. There is also the considerable momentum the author can contribute to the overall marketing of the book through a comprehensive distribution strategy which supports and enhances all the traditional book distribution opportunities. In addition to developing traditional and interesting publicity hooks and novel selling approaches, the author is uniquely qualified to bring about a new distribution method for this guidebook, including;

• HyperDistribution (peer-to-peer platform networking)
• DVD Distribution
• Broadband and Viral Distribution
• Search Engine Distribution

TARGET AUDIENCE                                                                           

The market for action adventure fiction novels is mature and sophisticated. Finding a quality piece of work that can pass the test of this discerning audience is certainly the opportunity.

The reader's of New York Times Best-Selling adventure authors is a highly prized demographic.

Angels and Demons meets Tom Clancy meets Doomsday thriller where biblical myths collide with biotechnology and scientific advances, where a normal guy superhero stands between special ops supermen and their limitless funders who provide more high tech weapons than a Chronicles of Riddick flick.

The audience is going to find a premise that is simultaneously plausible, historically and scientifically valid and yet edge-of-the-seat thriller fantastic.

COMPETING TITLES                                                                        

This list of titles and authors in the action adventure novel and intelligence thrillers arena is long and distinguished. This adventure thriller is characterized by action, fast pace, plot twists and a resourceful heroine who must overcome overwhelming odds to outwit more-powerful and better-equipped villains. My writing includes suspense, red herrings and cliffhangers used to keep readers engaged. This story winds through a fascinatingly complex transformation through a dramatic rendering of reality, science, psychology, and political intrigue all woven together in new ways for a sensory-starved audience.

The Gardner's of Eden is different because the author is different. The story is honed from personal experience, personal knowledge and from personal tragedy. Each chapter weaves a plausible, unique and compelling story, all immersively tied to the visual anchors of validating almost every component of the story easily navigated by searching the web. For those reader's who were mesmerized by the likes of Tom Clancy, James Rollins, Michael Crichton, Nelson DeMille, Dan Brown or James Clavell, the Gardner's of Eden will insure that a new and vibrant writer has joined the ranks of this celebrated list.

The Gardner's of Eden is part of an emerging genre of web-supported reality novels where readers can visit actual locations, confirm scientific reports and verify corporate investments in life science technologies that are current and compelling. There are signs of this emerging market trend to focus on reality-based novels, for example:

• Tom Clancy - the Hunt for Red October (shockingly detailed and accurate with what was supposed to be classified information at the time), Red Storm Rising, Debt of Honor, Clear and Present Danger, Patriot Games and The Sum of All Fears.
• James Rollins - the Sigma Series (Sandstorm, Map of Bones, Black Order, The Judas Strain, The Last Oracle and The Doomsday Key), and Indiana Jones and the Kingdom of the Crystal Skull.
• Dan Brown - Digital Fortress, Angels & Demons, Deception Point, The Da Vinci Code, The Lost Symbol.
• Nelson DeMille - By the Rivers of Babylon, Mayday, Cathedral, The Talbot Odyssey, Word of Honor, The Charm School, The Gold Coast, The General's Daughter, Plum Island, The Lion's Game, Up Country, Night Fall, Wild Fire and The Gate House.

Yet none of these authors have fully delivered on the online integration of story elements. While there was illustrated version of the Da Vinci Code, and an illustrated coffee table guidebook to the locations and artworks, it really didn't hit the high mark of total online integration. This is more than just a special movie tie-in version of the novel. What I am proposing to deliver is essentially a digital online book that has almost every major piece of technical or scientific information hyper-linked for easy and immediate resourcing.

SPECIAL MARKETING                                                                   

Embedded Advertising is becoming more and more sophisticated. Theatrical release of the most recent James Bond movie embedded everything from Omega watch advertising to Ford. The restaurant chain Cheesecake Factory now embeds advertising from sponsors in their menus! I am proposing a novel approach to partner with our publisher and to obtain upfront embedded advertising from select Product Sponsors.

Because this is a global thriller encouraging travel and accommodations, seven main Product Sponsorship areas of focus (not including ancillary product placements) are priorities for this book: Airlines, Hotels, Rental Cars, Search Engines, Computers, Beverages and Clothing. Please see the Product Partners section for more details about each of these opportunities.

In addition to the Product Sponsorship, we are working with a highly specialized Media Services organization which is helping us prepare a sophisticated and comprehensive viral and hyper distribution marketing strategy.

Most 18-year-old students, our Digital Youth, entering the graduating class of 2010 this fall were born in 1990. They grew up with a cell phone in one hand, a mouse in the other and a computer screen as part of their worldview. They learned to surf the internet as they learned to read. While they were still in their cribs, the 20th century started to close as the Berlin Wall came down, the Soviet bloc disintegrated, and frequent traditional wars in Latin America gave way to the uncontrolled terrors of the Middle East. For them: Billy Carter, Lucille Ball, Gilda Radner, Billy Martin, Andy Gibb, and Secretariat have always been dead. This year's entering students form a generation that has always been 'connected' and is used to things happening in 'real time,' like live satellite coverage of revolutions and wars, instant messaging and movies on demand. They expect solutions for every problem, from baldness to diseased organs. To the chagrin of traditional media outlets, they've developed their own generational means of communication. If you don't know how to reach this audience through podcasting or webisodes, you'll never understand how this next generation of readers is going to find and read works of interest.

HyperDistribution: a distribution channel utilizing a variety of peer-to-peer technologies which is even more efficient at reaching a target audience than any single method of channel distribution such as print, email, video, social networking, direct mail, network and online broadcasting. If you don't know what HyperDistribution is, then you don't know about YouTube, Facebook or Twitter. If you've never checked out online content forums and social media sites like Digg, Reddit, StumbleUpon, Del.icio.us and Newsvine, then you'll need to explore those to understand what's going on.

Thank you for taking the time to consider this Book Proposal.



I wait in eager anticipation for your call.


Best personal regards,


Kendell Lang

"THE MAN IS BECOME AS ONE OF US ... now lest he put forth his hand and take also of the Tree of Life, and eat and live forever: ... he placed at the east of the Garden of Eden Cherubims and a flaming sword which turned every way to keep the way of the tree of life"...."And on either side of the river there was the Tree of Life which bare twelve manner of fruits, and yielded her fruit every month and the leaves of the tree were for the healing of the nations...Blessed are they that do His Commandments that they might have right to the Tree of Life and may enter in through the gates into the City," Genesis 3:22,24; Revelation 22:2,14.

Fountain of Eternal Youth

WorldClass Personal Brand Management

Personal Brand Management

by Kendell R. Lang

When talking about personal brand management, I am talking about my personal brand, my executive brand, my intellectual brand, my brand statement, and my personal value proposition. As a technologist, writer and change management specialist, there is a tried and true methodology which I've personally used many times in the past which I believe applies to this phase of my personal brand assessment.

Strengths, Weaknesses, Opportunities and Threats, yes...the old SWOT analysis is an ideal way to understand your strengths and weaknesses, and where the opportunities and threats lie with regard to selling my, my brand.

In this post I'm talking about using the SWOT analysis to help me address the ever-present question of strengths and weaknesses, but if you think about it, it’s the perfect way to identify some very personal areas of opportunity.

Of course there is also the definition of insanity by trying to get a different result by doing the same thing. In this case I am seeking a specific outcome so I have to be willing to get outside my box and use proven tools in a new way. When I go about performing this self-analysis, the most difficult task is going to be realistically, as independently and as honestly as possible consider my strengths, weaknesses, opportunities, and threats in light of my objectives, my experience, my circumstances, my sphere of influence, my chosen vertical market and the technical skills of my chosen profession.

I am thinking about this not purely from a competitive position, but I'm think about this as war. Psychological Warfare. The Art of War put into the form of a Thought War. In my personal brand continuum "space", who is vying for the same results, the same objective, the same partnership, the same engagement or the same job? I have to so fundamentally shift my thinking to be radically focused on and genuinely most interested in the needs of the target, partner or hiring company. What makes me stand out to solve their problems? Here’s how I am using the SWOT assessment process to define my personal brand and find my next book agent, production company, joint venture partner or maybe even a job :)

Strengths:
· What advantages do I have?
· What do I do better than anyone else?
· What unique or low-cost resources do I have to offer?
· What do others see as my strengths?
· How do I help close the sale or reduce overhead?

Weaknesses:
· What areas can I improve?
· What areas should I avoid?
· What do peers in my market see as weaknesses?
· Where do I fail when trying to close a sale or reduce costs?

Opportunities:
· What opportunities am I seeing?
· What interesting trends can I identify and take advantage of, such as changes in technology, regulations, social patterns, etc.?
· What is happening in my market that can promote new business development?

Threats:
· What obstacles do I face?
· What interesting trends can I identify which I should be worried about?
· Are the required specifications for my project, my venture, my job, products or services changing?
· Is changing technology threatening my personal brand position?
· Do I have bad debt or cash-flow problems?
· Could any of my weaknesses seriously threaten my business?

Once I actually complete my SWOT analysis I expect to have a clear picture of how I fit in my target market, my strengths and weaknesses, and what will differentiate me from the competition.

Now I can then get to work on distilling my findings into a succinct pitch that really shows my strengths and why someone will seek me out.

Encouragement to Keep Writing!

Perseverance is Key

Encouragement to Keep Writing

by

Kendell Lang, New Media Consultant

For the writer in all of us we are inspired to write our thoughts on paper and express them to others. In some cases we keep a journal or a notebook of our thoughts and inspirations.  I write this blog to try and keep a clear thought pattern as I process a variety of ideas and issues in my mind. I am the future of myself, I am the writer and the future is mine.


I'm not going to worry about the rejection, I've had plenty of that. They say there are 99 “no’s” to every “yes” so I am looking forward to getting the rest of the “no” out of the way so I can get to a “yes”.  I am continuing to plug away at my regular job while I get my writing in as I can. I won’t give up and I will persevere.  I've learned that most authors who do it full time now had regular jobs once in their lifetime and they had the same dreams I do now. They didn’t give up and kept plugging away.

I won’t forget the Stephanie Meyer is a home-maker and Suze Orman used to wait tables. I see famous authors now and in the past who were teachers, consultants, garbage collectors and every other kind of career.

Sometimes I don't feel like writing, but I do it anyway. Sometimes I may be scared to write, but I do it anyway. Sometimes I wonder whether what I have to say is providing value, but I write it anyway. I just keep writing and I trust that I will find that what I am writing is getting better and better.

When I have a thought I try and write it out.  I do my research on whatever topic I'm working on and follow through being true to my idea. I study other works and read other authors to appreciate other styles and enhance my knowledge of the world through other author’s lives.

I am only writing what I know about.  That keeps me out of trouble most of the time. Well so to speak. I study life around me and what I see as stories in my world.  I don’t talk myself out of writing; thinking no one will ever read it. I forge ahead and write and stay positive. It can have a twist but will still be in my world.

So I hold to this virtual notebook and take it with me on my journey of a lifetime as a writer. I don’t give up, I study life, I research and above all things I keep writing. I will find my unique story and the world will find it with me. If I write about it well, people will read it and appreciate it as a unique contribution. I keep on writing and I don’t give up.

Internet Marketing for Small Businesses - Discover Local Online Marketing

Internet Marketing for Small Businesses
Discover Local Online Marketing

by

Kendell Lang, New Media Consultant

When others are running for cover, trying to figure out how to lose less than their competitors, now is the perfect time to ramp up your marketing efforts and go grab market share.  In order to do that, you need a WorldClass Search Engine Optimization Strategy.  There has never been a better time to get involved in online marketing, especially from a local marketing perspective. Businesses both small and large are moving away from traditional marketing channels like TV, radio, newspapers and magazines and turning to the Internet. Why? Because worldclass internet marketing with a local focus, geographically specific to your target audience has a far more effective way of reaching your target audience.  A local internet marketing strategy can be much less costly than traditional alternatives.  Consider these statistics from Forrester Research:


Over 80% of internet traffic begins at the search engine
73% of users perform searches several times a week.
81% of users begin their internet experience at the search engine.

Search engines, if you have strategically positioned your website for locally optimized results, reach valuable, motivated, and ready customers who are within reach of your geographic location. To capitalize on search as a marketing tool, marketers should shift acquisition email and ad dollars to search and use an outsourcer firm with a proven track record and no setup fees.

Local Internet Marketing

Internet Marketing for an offline business is no different than proper, quality marketing in the offline world, just in a digital format. More than ever consumers are making online searches with a local geographical focus in order to locate a product or services. Local Search Marketing is a more powerful way to focus your online marketing efforts to reach people in your community or a specific geographical area. Search engine users prefer to buy and work with local companies to whom they can physically visit.

Even traditional printed Yellow Pages are shifting their focus to local online marketing.  If not for this new strategic direction they would be dying off as more people begin to use the internet and search engines to look for and find local goods and services. There are five primary search companies, Google, Yahoo! MSN, Ask and AOL.  Each of them has become much more aware of this transition and have developed specific tools for businesses to get discovered locally through online searches.

You Must Be Discovered Locally

I fully understand the incredible power of local search marketing and I have created a unique marketing approach to fit most budgets.  You can check out my website at http://www.kendelllang.com/ or email me at kendell.lang@gmail.com and you can also call me directly to schedule an appointment at 760.445.3315.

Controlling Your Personal Brand - Managing Your Online Reputation

Personal Brand Management
by
Kendell Lang, New Media Consultant

I am going to outline the facets of your “personal brand” and that often overlooked aspect of our relationships with others, your reputation.  Does your reputation stand to scrutiny when you’re not around. What do people say about you when you aren’t around? Or more importantly, what does your boss, current (or future) client, or other key stakeholders and partners say about you when you aren’t around? In a compensation review meeting when promotions to key positions are being discussed are you being considered?


The things that people say about you when you are not around is usually called your reputation. The way people think about you is not something you can control.  What you can control is your conduct, including the information that people can find about you and on which they will form an opinion leading to their perception of your reputation. A better way to think about reputation is that it’s your "personal brand.” Personal Brand Management is one of the biggest factors in your ultimate success on the job, with clients and around your community. Here’s the good news: for the most part, YOU completely control the information flow! Here’s the challenge – to control it appropriately, you may need some essential business coaching, to learn some essential facets of personal brand marketing, reputation management and talent management (a.k.a. “human resource management”).


Three things make up your personal brand – your experience (i.e. what you’ve done in the past), your skills (i.e. what you are capable and comfortable doing), and your attitude (i.e. how you conduct yourself, particularly under stress). These are the things that others remember and discuss when the conversation becomes about you, without you. However, having a great personal brand may not be enough by itself – like any developing brand, marketing yourself is required. Key stakeholders need to know your skills, experiences, and attitudes…so check out your reputation by starting with evaluating your online personal brand. What does a search on Google for your name yield?  Is it correct, is it what you want other people to know about you, is it formatted the way you want to be viewed?

This sort of internal “reputation management and personal brand marketing” is essential in your career, especially if you’re seeking a career change or in fact re-entering the workforce from a layoff, as a Mom returning to work, or establishing new independent career goals. If in fact your career change results, like so many of these actually do, in reliance on decision makers and stakeholders you don’t actually know (for example future clients or employers learning about you on the Internet), your personal brand and reputation management actions require a degree of Internet Information Marketing and Management skills. This is to ensure you come across the way you desire when people search for you, or your services, on the Internet, in social media channels, or through business and information directories.


If one needs to treat ones self on the web as a brand, then how do I manage my Brand, reputation, build a trusted profile, keep it alive?  You need professional assistance to do Career Management, Personal Brand Managemnt, Reputation Management. Are you prepared to manage twitter, facebook, flickr, delicious, linkedin, tweety, blog and do your job?

There is a streamlined approach to dealing with all this, so for more information regarding personal online marketing, personal brand management and reputation management, please contact Kendell Lang at 760.445.3315 or kendell.lang@gmail.com.

Book Proposal Query Letter - Copyrighted Author Submission

Query Letter Book Proposal

(c) Copyright 2009, Kendell Lang, All Rights Reserved

Dear Publisher:

I am ready to submit a detailed book proposal for "Gardner's of Eden: Quest for the God Particle" so I look forward to hearing back from you once you've had a chance to review this proposal.

BOOK TITLE                                                                                     

Gardner's of Eden: Quest for the God Particle

BOOK SUMMARY                                                                           

Logline: All secret societies have a beginning. This is the original secret society from which all others were born.

Before the Seven Society, the Skull and Bones or Scroll and Key, before the Japanese Yakuza, the Italian or Russian Mafia, before the Priory of Sion, the Illuminati, Opus Dei, the Knights Templar or the Free Mason Society, and...even before the Nine Unknown, a more ancient secret society had been formed.

The Gardner's of Eden.

This is the predecessor to all secret societies. Initiated shortly after the birth of creation itself, this group was genetically programmed to protect and hide a world-changing secret.

Many prophecies talk about world-ending scenarios, but this secret holds the key to the beginning of eternity. A secret that God himself did not want revealed.

Throughout the ages a select group of guardians has been tasked to protect the Garden of Eden and to keep secret the location of the sacred Tree of Life. Unlike Ponce de León's quest for the Fountain of Youth, historical documentation and current scientific research point to the existence of the ultimate fountain of youth. The facts being revealed in this story are historically validated, independently researched and independently verifiable.

THE PROBLEM: Programmed Cell Death ("PCD")                             

Let's put this first into a simple context to which everyone can relate. Salmon. Everyone knows what happens to salmon...they live for 4 years in the ocean, find their way back up to the stream where they were spawned, lay their eggs and die. They die from programmed cell death...PCD. If you catch salmon right after they spawn... you find they have huge adrenal glands, peptic ulcers, and kidney lesions, their immune systems have collapsed... and they have stupendously high glucocorticoid concentrations in their bloodstreams. When salmon spawn, regulation of their glucocorticoid secretion breaks down... But is the glucocorticoid excess really responsible for their death? Yep. Take a salmon right after spawning, remove its adrenals, and it will live for a year afterward.

Seems pretty straightforward, right? Not quite so. Human beings go through a much more complex programmed cell death, but this too has been the subject of much research. For those who believe in the Bible it provides both an answer to human death, and eternal life...if you eat from the Tree of Life, you live forever. Something in the fruit of the tree of life reverses the curse of death.

There is a genetic code that triggers PCD and a theoretical equal and opposite genetic code that switches off PCD. It is the potential to reverse the genetic code of PCD that has led to the quest for the "God particle."

From a scientific perspective Programmed Cell Death ("PCD") - is the deliberate suicide of an unwanted cell in a multicellular organism, also known as Phenoptosis (pheno - showing or displaying a type, ptosis - programmed death) signifies the programmed death of an organism, ie that its biology includes features that under certain circumstances will cause it to degenerate and die off. Phenoptosis is a common feature of living beings, whose ramifications for humans is still being explored. What was once thought to be a simplistic linear genetic pathway to cellular death has now evolved into a much more highly evolved understanding of an intertwined complex systems structure, with the ultimate code still yet to be unlocked.

Billions of dollars have been spent searching for the key to unlock this mystery, and the public presentation of what is being done from a research perspective is a very different story from the reality of the lengths and depths that corporate profiteers will go to gain control of the secret.

THE QUEST: Search for God Particle                                                

Two parallel tubes one hundred meters below Geneva's western suburbs carry high-energy particles, protons, in opposite directions around the tunnel at close to the speed of light. In a dimly lit tunnel that runs in a circle for 27km (17 miles), at the foot of the Jura Mountains, where Switzerland meets France, is a laboratory so vast it boggles the mind. The Large Hadron Collider (LHC) is an impossibly complicated machine that smashes atomic particles together at super-fast speeds.

The belief is that this science has the potential to unlock the secrets of the Universe. By recreating the searing-hot conditions believed to have been necessary to have accounted for the Big Bang, Jacard Rouseau intends to disprove the existence of the "God particle." What he is about to discover... gives new dimensions to science that could unravel the very framework of organized religion.

Zachariah Madison was very clear about the implications for the value of his stock in Viagitas. If there truly is a fruit which contains a formula by which PCD can be forever wiped out, think about the ramifications! The economic value for this formula would dwarf the current value of the top 1000 wealthiest pharmaceutical companies, and in fact would likely wipe them off the map in terms of why they would even need to exist any longer. Could the existence of this fruit be true? The scientific community is driving research at a level that is making astonishing strides towards understanding the mechanisms of PCD, and ultimately how to retard and potentially reverse or eliminate PCD altogether. Man becomes god and reverses the curse of death, that's what they're really after. The Quest for Immortality. But what if this offer of access to this fabled tree of life is for real? Is it possible that Jake really found it?

The public debate about stem cell research and cloning is just a shadow of the real debate and the real battles going on far below the public radar screen. This truly is a question about eternity, regardless of your fundamental belief system...and people are killing to control it.

THE CONSPIRACY                                                                        

This secret society, the Gardner's, is convinced that man, regardless of advances in science and technology should not be allowed to succeed in discovering the formula to eradicate PCD. They believe there is a spiritual destiny where God is in control of the finite lifespan of Mother Earth, and that until God's ultimate plan to forever solve the battle between good and evil, the search for the fountain of youth or the cure to PCD will be ongoing. They believe that God has tasked them with keeping secret the location of the Garden of Eden and its' precious grove containing the Tree of Life, and that the very success of God's ultimate plan rests on their ability to protect this secret.

Jake Backster is convinced that his years of investment in Life Science companies have been for naught. Although fame and fortune have come his way because of his success in a variety of biotechnology innovations, he just can't let go of the idea that there's something very simple that he's missed all these years. Even though Jake is an avowed Agnostic, he has uncovered a mystery which has led him to the conclusion that there is no other possibility than that the Garden of Eden exists and the Tree of Life inside that Garden holds the key for which he's been searching. Jake is the master of alliances and double cross. His ability to enlist what would otherwise be mortal enemies is part of his chameleon character. He also possesses a unique ability to move through political networks which give him access to resources not usually available. He is going to have to work fast to pull off the perfect plan.

Given enough time and enough diligence, every conspiracy can be uncovered, and that has been the quest on which Jake now finds himself. To uncover the hidden location of the Garden of Eden and find the Tree of Life. The Gardner's of Eden have been protecting that location since the beginning of recorded time. This secret society has been tasked with protecting the hidden location of the Garden of Eden, and to keep safe the location of the tree of life.

THE HEROINE: Archeologist Heroine                                                

As a staunch believer in the historical validity of the Bible, Michelle is convinced that the Garden of Eden still exists. Her theology is now on a collision course with her profession.

If the Garden truly exists, does her professional responsibility take a back seat to her personal beliefs? Should the existence of the Garden be revealed? What does she know about the Garden of Eden? The only thing she can glean from the Bible concerning the Garden of Eden's location is found in Genesis 2:10-14;

"A river watering the garden flowed from Eden;
from there it was separated into four headwaters.

The name of the first is the Pishon;
it winds through the entire land of Havilah, where

there is gold...The name of the second river is the Gihon; it winds through

the entire land of Cush. The name of the third river is the Tigris;

it runs along the east side of Asshur. And the fourth river is the Euphrates."

The exact identities of the Pishon and Havilah rivers is unknown, but the Tigris and Euphrates rivers are well known. If the Tigris and Euphrates mentioned there are the same rivers by those names today, that would put the Garden of Eden somewhere in the middle east, likely in Iraq.

People have searched for the Garden of Eden for centuries to no avail. There are various locations that people claim to be the original location of the Garden of Eden, but one thing Michelle is sure about, they haven't found it yet.

What happened to the Garden of Eden? The Bible does not specifically say. If it exists, do the cherubim's still guard and protect access to the tree of life? Who are the cherubim's and are they truly the guardian's of this eternal secret? The existence of Cherubims has been documented throughout the ages, including during the time of Noah, Moses and at the crucifixion of Christ. All through Israel's history of the Temple in Jerusalem and the Tabernacle, two giant Cherubims guarded the holiest of holies containing the Ark of the Covenant.

Michelle is at the right place at the wrong time...Iraq is not the place to be for a brunette, tiger-eyed female who looks like she just finished a photo shoot for the next Laura Croft movie. The dichotomy of a sexy archeologist would be trouble on any continent, but Michelle's about to find out what Shiria law is all about.

ABOUT THE AUTHOR                                                                    

What Qualifies Me? I am a technical entrepreneur with deep industry knowledge providing verifiable science and research to give validity to my writings. I have been published in numerous industry and trade association publications and technical white papers. I am currently writing two other books, non-fiction titled "HyperDistribution: How to Market to Young Adults" and another titled "Journey of a Lifetime: Young Adult Travel Adventures". I am a subject matter expert in software development, online marketing and have obtained industry recognition for Search Engine Optimization, including having written extensively about search engine ranking. I am credited with coining the phrase "hyperdistribution" which is a new online method of marketing which is described in detail in my proposal and the subject of one of my other non-fiction books. I have authored numerous internal company publications, dozens of business plans, executive summaries for successful investor offerings and numerous policy manuals. I have written for numerous websites, including writing the website www.pattilang.com, a six year journey chronicling my late wife's battle against brain cancer. I have also written the website content for www.JourneyofaLifetime.com. I am a published author for a cookbook titled, "Cicciotti's Kitchen" Italian Family Favorites, featuring Gaetano Cicciotti.

One of the key elements to consider when evaluating whether to represent me and this book is the subject matter expertise I bring to the table. As a seasoned entrepreneur with direct industry experience in the areas covered by this book, I bring credibility to the information provided. The immersive style of scientific detail and a penchant for facts which can all be independently verified gives an unusually reality that stands up to the most critical reader. There is also the considerable momentum the author can contribute to the overall marketing of the book through a comprehensive distribution strategy which supports and enhances all the traditional book distribution opportunities. In addition to developing traditional and interesting publicity hooks and novel selling approaches, the author is uniquely qualified to bring about a new distribution method for this guidebook, including;

• HyperDistribution (peer-to-peer platform networking)
• DVD Distribution
• Broadband and Viral Distribution
• Search Engine Distribution

TARGET AUDIENCE                                                                           

The market for action adventure fiction novels is mature and sophisticated. Finding a quality piece of work that can pass the test of this discerning audience is certainly the opportunity.

The reader's of New York Times Best-Selling adventure authors is a highly prized demographic.

Angels and Demons meets Tom Clancy meets Doomsday thriller where biblical myths collide with biotechnology and scientific advances, where a normal guy superhero stands between special ops supermen and their limitless funders who provide more high tech weapons than a Chronicles of Riddick flick.

The audience is going to find a premise that is simultaneously plausible, historically and scientifically valid and yet edge-of-the-seat thriller fantastic.

COMPETING TITLES                                                                        

This list of titles and authors in the action adventure novel and intelligence thrillers arena is long and distinguished. This adventure thriller is characterized by action, fast pace, plot twists and a resourceful heroine who must overcome overwhelming odds to outwit more-powerful and better-equipped villains. My writing includes suspense, red herrings and cliffhangers used to keep readers engaged. This story winds through a fascinatingly complex transformation through a dramatic rendering of reality, science, psychology, and political intrigue all woven together in new ways for a sensory-starved audience.

The Gardner's of Eden is different because the author is different. The story is honed from personal experience, personal knowledge and from personal tragedy. Each chapter weaves a plausible, unique and compelling story, all immersively tied to the visual anchors of validating almost every component of the story easily navigated by searching the web. For those reader's who were mesmerized by the likes of Tom Clancy, James Rollins, Michael Crichton, Nelson DeMille, Dan Brown or James Clavell, the Gardner's of Eden will insure that a new and vibrant writer has joined the ranks of this celebrated list.

The Gardner's of Eden is part of an emerging genre of web-supported reality novels where readers can visit actual locations, confirm scientific reports and verify corporate investments in life science technologies that are current and compelling. There are signs of this emerging market trend to focus on reality-based novels, for example:

• Tom Clancy - the Hunt for Red October (shockingly detailed and accurate with what was supposed to be classified information at the time), Red Storm Rising, Debt of Honor, Clear and Present Danger, Patriot Games and The Sum of All Fears.
• James Rollins - the Sigma Series (Sandstorm, Map of Bones, Black Order, The Judas Strain, The Last Oracle and The Doomsday Key), and Indiana Jones and the Kingdom of the Crystal Skull.
• Dan Brown - Digital Fortress, Angels & Demons, Deception Point, The Da Vinci Code, The Lost Symbol.
• Nelson DeMille - By the Rivers of Babylon, Mayday, Cathedral, The Talbot Odyssey, Word of Honor, The Charm School, The Gold Coast, The General's Daughter, Plum Island, The Lion's Game, Up Country, Night Fall, Wild Fire and The Gate House.

Yet none of these authors have fully delivered on the online integration of story elements. While there was illustrated version of the Da Vinci Code, and an illustrated coffee table guidebook to the locations and artworks, it really didn't hit the high mark of total online integration. This is more than just a special movie tie-in version of the novel. What I am proposing to deliver is essentially a digital online book that has almost every major piece of technical or scientific information hyper-linked for easy and immediate resourcing.

SPECIAL MARKETING                                                                   

Embedded Advertising is becoming more and more sophisticated. Theatrical release of the most recent James Bond movie embedded everything from Omega watch advertising to Ford. The restaurant chain Cheesecake Factory now embeds advertising from sponsors in their menus! I am proposing a novel approach to partner with our publisher and to obtain upfront embedded advertising from select Product Sponsors.

Because this is a global thriller encouraging travel and accommodations, seven main Product Sponsorship areas of focus (not including ancillary product placements) are priorities for this book: Airlines, Hotels, Rental Cars, Search Engines, Computers, Beverages and Clothing. Please see the Product Partners section for more details about each of these opportunities.

In addition to the Product Sponsorship, we are working with a highly specialized Media Services organization which is helping us prepare a sophisticated and comprehensive viral and hyper distribution marketing strategy.

Most 18-year-old students, our Digital Youth, entering the graduating class of 2010 this fall were born in 1990. They grew up with a cell phone in one hand, a mouse in the other and a computer screen as part of their worldview. They learned to surf the internet as they learned to read. While they were still in their cribs, the 20th century started to close as the Berlin Wall came down, the Soviet bloc disintegrated, and frequent traditional wars in Latin America gave way to the uncontrolled terrors of the Middle East. For them: Billy Carter, Lucille Ball, Gilda Radner, Billy Martin, Andy Gibb, and Secretariat have always been dead. This year's entering students form a generation that has always been 'connected' and is used to things happening in 'real time,' like live satellite coverage of revolutions and wars, instant messaging and movies on demand. They expect solutions for every problem, from baldness to diseased organs. To the chagrin of traditional media outlets, they've developed their own generational means of communication. If you don't know how to reach this audience through podcasting or webisodes, you'll never understand how this next generation of readers is going to find and read works of interest.

HyperDistribution: a distribution channel utilizing a variety of peer-to-peer technologies which is even more efficient at reaching a target audience than any single method of channel distribution such as print, email, video, social networking, direct mail, network and online broadcasting. If you don't know what HyperDistribution is, then you don't know about YouTube, Facebook or Twitter. If you've never checked out online content forums and social media sites like Digg, Reddit, StumbleUpon, Del.icio.us and Newsvine, then you'll need to explore those to understand what's going on.

Thank you for taking the time to consider this Book Proposal.



I wait in eager anticipation for your call.


Best personal regards,


Kendell Lang

"THE MAN IS BECOME AS ONE OF US ... now lest he put forth his hand and take also of the Tree of Life, and eat and live forever: ... he placed at the east of the Garden of Eden Cherubims and a flaming sword which turned every way to keep the way of the tree of life"...."And on either side of the river there was the Tree of Life which bare twelve manner of fruits, and yielded her fruit every month and the leaves of the tree were for the healing of the nations...Blessed are they that do His Commandments that they might have right to the Tree of Life and may enter in through the gates into the City," Genesis 3:22,24; Revelation 22:2,14.

Fountain of Eternal Youth

Chapter 6 - THE FORMULA

THE FORMULA

Every result happens because it was determined by some formula. This is one of those absolutes, like the 2nd Law of Thermodynamics, immutable. In this situation, the logic of the formula is so simple as to be considered improbable. But in simplicity lies a certain perfection. Simplicity in the logic says; results come from choices made… based upon decisions influenced by our emotions… which come from feelings backed by our passions and convictions… which are underpinned by our beliefs… which are shaped by our thoughts… which are influenced by our inputs.

Said in reverse, you arrive at the formula for the First Law of Outcomes;

Inputs --> Thoughts --> Beliefs --> Convictions --> Emotions --> Decisions --> Results

Just as the First Law of Thermodynamics simply states that energy can be neither created nor destroyed, the First Law of Outcomes describes that every human interaction can be explained by, or reduced to identifiable root causes. There is not an encounter that you or I have experienced that cannot be mapped to the First Law of Outcomes. Every successful psychological evaluation, every self-help guru, every talk show host, every third grade bully and every Nobel Prize winner can be evaluated and understood by this First Law of Outcomes.

Every conflict in the history of time follows the formula. The Crusades were conducted all in the context of the inputs that a few men in power received, how they thought about that input, how they formulated their beliefs about those thoughts, what convictions they developed based on those beliefs, what emotions drove them forward to the decisions they reached, which led to the results that changed the face of the planet forever.

Chapter 5 - THE PLAYERS

THE PLAYERS

Relationships are what people are all about. Good, bad or indifferent, the players in our lives shape the history of our time on this planet.

more to come....stay tuned!

Chapter 2 - THE MOTIVATIONS

THE MOTIVATIONS

The reason I can write this is because it was the perfect plan. Perfection is an interesting word, subject to definition. The perfect plan. You’ve always dreamed of it. The idea that sparks the imagination of probably every human being at one time or another. The single plan that if perfectly planned and perfectly executed would bring fame and fortune to the author. Probably every tree-fort gathering or slumber party conversation at some point or another has gotten around to talking about the perfect plan.

What is really interesting is the first place your mind went as your imagination was triggered from the paragraph above. You may have thought about it in the context of a great business idea or novel invention – the next pet rock. But the reality is most people went immediately to thinking about the perfect crime. There was no reference to anything positive or negative, just the perfect plan. What motivates the direction of our thinking is really the underlying story behind this story. The story I’m about to share is really about motivations and what drove me to conceive of the perfect plan, which put my path on an intersection with history.

What would drive a forty-two year old father of two great kids to spend time thinking about the perfect plan? By a normal worldview, I have achieved “success”. I have been married to a beautiful wife for 19 years. I have a beautiful home in one of the greatest cities in the United States. We have the obligatory two dogs, both with personalities that make them part of the family. We have a circle of friends with whom we have long and deep relationships, honed by years of both fun and crisis. We have a large back yard, swimming pool, and a home that lends itself to entertaining. Our kids attend a private Christian school in a beach town. My bank account has a few zeros at the end of a few numbers. I have established a reputation as a seasoned technology professional and have a backlog of organizations wanting me to help them design their strategic technology plans. We take great vacations to exotic places around the globe. Yet, there was something driving me to conceive the perfect plan. What would move someone who seemingly has everything to spend time and energy devising something that may or may not be possible? You might think it was finally coming to grips with mortality, going through a life-and-death situation can motivate you to think differently, but that wasn’t it. You might think it was wanting to leave a legacy, something that would mark my existence on this planet, but that wasn’t it. You might think it was finding my destiny, accomplishing something with purpose, but that wasn’t it.

There is absolutely no good reason for me to spend time crafting the perfect plan, but that is part of why it’s perfect. I didn’t need to do. I really didn’t have any motivation, so it couldn’t be traced back to me. It wouldn’t fit and therefore couldn’t be brought back to my doorstep. Most of what I’ve learned about institutions or organizations that try to protect their wealth or their constituents do so under the assumption that everyone has a motivation. For those in an organization trying to protect either their assets or their people, they rely on human nature to be predictable. They rely on the majority of the population being bound by some code of conduct, those over-arching boundaries that keep most of society within acceptable conduct. It is only the exceptions for which they can plan. They can only hope to anticipate the plan of their enemies by anticipating their motivations. They have to assume that human behavior is repeatable and predictable. They have to assume that profiling is a science that actually works, and they have to assume that the criminal intent is motivated by something that will ultimately cause it to be foiled, discovered or caught. Most criminals are stupid. There are very few criminals in the history of the world who demonstrated brilliance at their craft. They were generally always motivated by something that ultimately caused their demise. Something that caused their plan to be imperfect.

The beauty of the perfect plan is that none of those assumptions apply. I’m not motivated by money, I’ve got that. I’m not motivated by power, which holds no fascination. I’m not stupid, as you’ll discover. What is intriguing about the perfect plan is that it can’t be discovered, it can’t be thwarted and you’d never knew it happened unless I told you about it in this story. It is also really amazing to think that the perfect plan doesn’t have any repercussions. No one is hurt, now law is broken and nothing in my life changes. The only outcome of the perfect plan that you’re aware of is that I did it because I’m telling you about it.

Personal Brand Continuum

Personal Brand Continuum

Kendell Lang, new media consultant, presents to the San Diego City Council

This Presentation was made by Kendell Lang, new media consultant who was the CEO of SensorWave Technology at the time, given to the San Diego City Council as part of the Amerland Review of Sea Breeze Gardens, a project of The Amerland Group.

Personal Brand Continuum

The Personal Brand Continuum

by Kendell R. Lang

When talking about my personal brand continuum, I am talking about my personal brand, my executive brand, my intellectual brand, my brand statement, and my personal value proposition. As a technologist, writer and change management specialist, there is a tried and true methodology which I've personally used many times in the past which I believe applies to this phase of my personal brand assessment.

Strengths, Weaknesses, Opportunities and Threats, yes...the old SWOT analysis is an ideal way to understand your strengths and weaknesses, and where the opportunities and threats lie with regard to selling my, my brand.

In this post I'm talking about using the SWOT analysis to help me address the ever-present question of strengths and weaknesses, but if you think about it, it’s the perfect way to identify some very personal areas of opportunity.

Of course there is also the definition of insanity by trying to get a different result by doing the same thing. In this case I am seeking a specific outcome so I have to be willing to get outside my box and use proven tools in a new way. When I go about performing this self-analysis, the most difficult task is going to be realistically, as independently and as honestly as possible consider my strengths, weaknesses, opportunities, and threats in light of my objectives, my experience, my circumstances, my sphere of influence, my chosen vertical market and the technical skills of my chosen profession.

I am thinking about this not purely from a competitive position, but I'm think about this as war. Psychological Warfare. The Art of War put into the form of a Thought War. In my personal brand continuum "space", who is vying for the same results, the same objective, the same partnership, the same engagement or the same job? I have to so fundamentally shift my thinking to be radically focused on and genuinely most interested in the needs of the target, partner or hiring company. What makes me stand out to solve their problems? Here’s how I am using the SWOT assessment process to define my personal brand and find my next book agent, production company, joint venture partner or maybe even a job :)

Strengths:
· What advantages do I have?
· What do I do better than anyone else?
· What unique or low-cost resources do I have to offer?
· What do others see as my strengths?
· How do I help close the sale or reduce overhead?

Weaknesses:
· What areas can I improve?
· What areas should I avoid?
· What do peers in my market see as weaknesses?
· Where do I fail when trying to close a sale or reduce costs?

Opportunities:
· What opportunities am I seeing?
· What interesting trends can I identify and take advantage of, such as changes in technology, regulations, social patterns, etc.?
· What is happening in my market that can promote new business development?

Threats:
· What obstacles do I face?
· What interesting trends can I identify which I should be worried about?
· Are the required specifications for my project, my venture, my job, products or services changing?
· Is changing technology threatening my personal brand position?
· Do I have bad debt or cash-flow problems?
· Could any of my weaknesses seriously threaten my business?

Once I actually complete my SWOT analysis I expect to have a clear picture of how I fit in my target market, my strengths and weaknesses, and what will differentiate me from the competition.

Now I can then get to work on distilling my findings into a succinct pitch that really shows my strengths and why someone will seek me out.