Online Scams Proliferating - Economic Hard Times Make People More Vulnerable

WorldClass Brand Management can Protect Your Reputation

I'm certain you all have been inundated with classical Nigerian email scams, and I hope you are all staying alert with respect to new and ingenious variations on a variety of scams.  These scams can impact your online reputation so please consider this free information about protecting your online reputation with simple reputation management solutions.

As I have two college-age kids, I am trying to teach them how to protect themselves from online predators. Not just sexual predators, but financial predators who will stop at nothing to extract both dollars and information in any way possible.

I was asked recently what advice I would give to friends and family about protecting reputations online, so here's what I recommended. The SocialSphere is a whole new world with all kinds of opportunities and benefits, as well as some serious challenges. There are really three major pieces of advice I'd give:

1. Don't ever put ANYTHING on the Internet that you're not absolutely sure you're willing to have the entire world see. Words or pictures. Once it's on the net it is NEVER coming off. Assume that everything you post is eventually going to be read in front of a judge and a jury, that should keep you out of trouble.

2. Don't trust ANYONE on the Internet. It sounds cynical, but you have to start from a baseline that NO ONE is telling the truth and that everything should be suspect. There are so many crooks and fraudsters who are very bright and they are constantly coming up with ways to trick, cheat and steal.

3. Monitor your Name: setup a Google alert with every variation of your name you can think of, "firstname middlename lastname", "firstname lastname", "firstname", "lastname", "marriedname", "maidenname", "nickname." Make sure to look at all the alerts and link through to each one, it could save your reputation.

I monitor my kids names, and recently got an alert saying that their name had been found in a U.S. Court system. As I researched it, it was a Hungarian marketing company acting as a reseller for an Oregon based data company who basically uses this strategy to get you to sign up for their service so you can supposedly see what the U.S. Court has on you. This is a serious offense which I'm pursuing with my attorney...akin to the newest version of cyber-identity theft...but worse, reputation theft and character assassination by implication. They are using psychological intimidation and veiled threats of the U.S. Court system to try and induce unsuspecting or naive individuals (in this case, my kids...who don't know any better) to sign up for their so-called "service" for a fee. They are hoping that the kids will be so scared and worried about what might be on the court records (whether or not there's anything there) that they'll sign up and pay the fee just to answer a question that in the case of my kids doesn't need an answer.

I am dead serious on this issue and am now an unbelievably ticked off dad who is going to take these guys to the mat. They now know that I'm a dog and they are the bone. Stay tuned and I'll keep you posted about how this turns out.

Another recent example is an email I got as follows:

r u doing okay ? Kendell‏
From: Mariam Gabriel (hello_strawberry@hotmail.com)
Sent: Thu 1/28/10 5:00 AM
To: virtualcio@hotmail.com

where have you been Kendell

thought about you the other day, i thought that i saw you over by taco bell.

can u please give me your opinion on this it's set up over here, http://www.theknifecardpro2.com/8564447/Kendell

u know who
===============
Even though this was in my spam folder and even though I know it's a scam, I decided to explore what they were promoting so I could share with you what's going on. Now, when you click through to www.theknifecardpro2.com it appears to be a legitimate ecard site, interestingly titled "Crush Greetings." If you click on the "Contact Us" or any other link on the site, the URL auto-rotates to www.adorecards.com.

Here is the registration information for the Netherlands-based company behind the URL of www.theknifecardpro2.com:

Owner Contact:
Emile Aarts emile.aarst@yahoo.com

Keislagen 76
Breda, 4823 KM, NL

Punycode Name: theknifecardpro2.com
Unicode Name: theknifecardpro2.com

Admin Contact
Emile Aarts


Keislagen 76
Breda, 4823 KM, NL
phone: +31 768884191

Technical Contact
Hostmaster Strato Rechenzentrum hostmaster@cronon-isp.net
Cronon AG Professional IT-Services

Emmy-Noether-Str. 10
Karlsruhe, D-76131, DE
phone: +49 72166320305

Zone Contact
Hostmaster Strato Rechenzentrum
Cronon AG Professional IT-Services

Emmy-Noether-Str. 10
Karlsruhe, D-76131, DE
phone: +49 72166320305

Record expires on: 2011-01-19 22:30:20

Domain servers in listed order:

shades10.rzone.de
docks16.rzone.de

Registrant Search:"Emile Aarts" owns about 295 other domains and his Email is associated with about 291 domains.

Here is the registration information for the URL of www.adorecards.com:

Registration Service Provided By: APM
Contact: +305.3205512

Domain Name: ADORECARDS.COM

Registrant:
Brandon Debois
Brandon Debois (skrilled@gmail.com)
437 P Dotnis Rd
Orlando
Florida,32835
US
Tel. +407.5551782

Creation Date: 04-Mar-2009
Expiration Date: 04-Mar-2010

Domain servers in listed order:
ns2.adorecards.com
ns1.adorecards.com

Administrative Contact:
Brandon Debois
Brandon Debois ()
437 P Dotnis Rd
Orlando
Florida,32835
US
Tel. +407.5551782

Technical Contact:
Brandon Debois
Brandon Debois ()
437 P Dotnis Rd
Orlando
Florida,32835
US
Tel. +407.5551782

Billing Contact:
Brandon Debois
Brandon Debois ()
437 P Dotnis Rd
Orlando
Florida,32835
US
Tel. +407.5551782

Status:ACTIVE

========================================

When I input the Pickup Code included in the email, here's what I find:

E-Card
Message:

Kendell,

This is difficult for me to do because I'm shy.. but I have a crush on you. I've
never been able to tell you for reasons which you would quickly identify as
obvious if you knew who this was. With that said, I want you to guess who I am,
and approach me yourself.

To help you out with your guessing I made a few pictures and videos with ''Kendell''
written on my body. They're kind of risque photos so I had to make a profile at
CAM SPACE ONLINE dot COM and post them there. I made my username on the site
''KendellandME09''. (It's a free website but you might need a CC or Debit to
verify your age because I had to. Sigh.)

But anyway sign up at
CAM SPACE ONLINE dot COM and once you are inside search for ''KendellandME09''. I
want you to guess who I am and then approach me yourself. I'm shy and this is
the bravest thing I've probably ever done, but you need to do the rest.

Kisses,
Secret Admirer?
haha. Bye

=====================

Here is the registration information for the URL of http://www.cam space online dot com:

Registrant:

None
Long Matt
4200 Castle Cove
Kissimmee, FL 34746
US
+1.4072010555

Administrative Contact:
None
Long Matt
4200 Castle Cove
Kissimmee, FL 34746
US
+1.4072010555

Technical Contact:
None
Long Matt
4200 Castle Cove
Kissimmee, FL 34746
US
+1.4072010555

Billing Contact
None
Long Matt
4200 Castle Cove
Kissimmee, FL 34746
US
+1.4072010555

Registrar..: gkg.net (http://register.gkg.net/)
Domain Name: CAMSPACEONLINE.COM
Created on..............: 06-JAN-2010
Expires on..............: 06-JAN-2011
Record last updated on..: 06-JAN-2010
Status..................: ACTIVE
Domain servers in listed order:
NS1.CAMSPACEONLINE dot COM
NS2.CAMSPACEONLINE dot COM

Of course this leads to pornography website which tries to entice you to sign up for a "FREE" membership which only requires that you give them either a credit card number or a check.  Yea RIGHT!

This all may be technically legal...but it's just not right.  Although I doubt there's going to be any pursuit of these shady operators, I have filed a complaint with the Florida Attorney General at:

Office of the Attorney General

PL-01 The Capitol
Tallahassee, Florida 32399-1050
Telephone: (850) 414-3990
Toll Free within Florida: 1-866-966-7226
They have an online complaint submission form at http://myfloridalegal.com/Contact.nsf/Contact?OpenForm&Section=Economic_Crimes
I have included below a link to the Florida Attorney General Website at http://myfloridalegal.com/, and it is interesting to note that they highlight the following scams:

Protecting Yourself from Consumer Fraud

This page will guide you to useful tools and tips for protecting yourself from consumer fraud.

• Advance Fee Loans
• Art Fraud
• Auto Repair Fraud
• Automobile Repossession
• Business Opportunities
• Buying A New Car
• Buying A Used Car
• Car Ads
• Car Financing
• Car Leasing
• Car Rental
• Carpet Cleaners
• Caskets and Burial Vaults
• Charitable Solicitations
• Checking Account Numbers
• Chronic and Persistent Car Trouble
• Cool-Off Rule
• Cosigning A Loan
• Cosmetic Surgery
• Credit Card Bills
• Credit Card Fraud
• Credit Repair and Debt Relief Services
• Dance Studios
• Debt Collection
• Electronic Equipment and Repair
• Eyeglasses and Contact Lenses
• Fair Credit Reporting
• Food Advertising/Labeling
• Foreign Lottery
• "Gas Saving" Products
• Gemstone Investment Schemes
• Going Out of Business
• "Gold" Credit Cards
• Health Studios
• Health Fraud
• Holiday Buying
• Identity Theft
• Infomercials
• Internet Email
• Internet Shopping
  Investing In Precious Metals
  Investing in Wireless Cable
  Invention Promotion Firms
  Job Listing and Job Search Firms
  Land Sales Scams
  Lawn Service Contracts
  Lottery Fraud
  Mortgage Foreclosures
  Movers
  Multilevel Marketing
  Negative Option Marketing Plans
  Nigerian 419
  Odometer Fraud
  Overpayment Scams
  Overseas Job Firms
  Phishing
  Price Gouging After A Hurricane
  Rain Checks
  Rare Coin Investment Schemes
  Real Estate Brokers
  Recovery Room Scams
  Service Contracts
  Small Business Scams
  Sweepstakes
  Shopping By Mail Or Phone
  Smoking Cures
  SPAM
  Tax Evasion Schemes
  Telemarketing
  Title Loans
  Toy Ads On TV
  Timeshare Sales and Resales
  Unordered Merchandise
  Unsolicited Facsimile Transmissions
  Vacation Certificates
  Varicose Vein Treatments
  Water Treatment Devices
  Weight Loss Programs
  Work-At-Home Schemes
  Worthless Bank Checks
  Yellow Pages Invoice Scam
  "800" Prefix Telephone Services
  "900" Prefix Telephone Services

For additional information on protecting yourself from consumer fraud please visit our Consumer Links page.

Hopefully you find this information useful and if you are interested in professional reputation protection and online reputation management, please contact me at 760.445.3315.

Online MBA in Job Hunting - Finding Employment during Tough Economic Times

As if it wasn't apparent...finding work these days can be a herculean challenge.  If you're not searching for a job...consider yourself blessed.  For those who find themselves in the search mode, there is a paradigm shift going on and if you don't change the way you search then you're not likely to get the result you want.

First off, 30 percent of all open positions last year were filled by internal transfers and promotions. At nearly 29 percent, referrals were the No. 1 external source of hiring, and between 80 and 90 percent of those referrals came from employees. Alumni and other types of referrals are growing rapidly, which is why Facebook and LinkedIn are important.  Hires attributed to job boards accounted for 25.7 percent of external hires. Among job boards, the company’s own site accounted for 54.4 percent of the hires, which means you have to go to individual company websites to find jobs and post resumes. Monster represented the source of hire for 19.7 percent of positions, followed by CareerBuilder (17.4 percent) and Yahoo HotJobs (4 percent).


Okay, here's the latest update on the Online MBA in Job Hunting, an Executive Search summary. Most of this is current, but with so much uncertainty in the marketplace and companies failing at an alarming rate, I can't guarantee that all the following will be working. The following is the Top Ten list of Executive Search firms:

1. Heidrick & Struggles Int'l. http://www.heidrick.com/

losangeles@heidrick.com

2. Korn/Ferry Int'l. http://www.kornferry.com/

3. Spencer Stuart http://www.spencerstuart.com/

contact@spencerstuart.com

4. Russell Reynolds Assoc. http://www.russellreynolds.com/

info@russellreynolds.com

5. DHR International http://www.dhrintl.net/

resumes@dhrintl.net

6. Egon Zehnder Int'l. http://www.zehnder.com/

ezilosangeles@ezi.net

7. TMP/Highland Partners http://www.tmpw.com/

contact_tmpsearch@tmp.com

Robert Rollo, Managing Partner, Los Angeles, robert.rollo@tmp.com

Neal L. Maslan, Managing Partner, Encino, neal.maslan@tmp.com

Michael Ballenger, Managing Partner, San Francisco, ESSanFranWriteInResumes@tmp.com

Kristine M. Anderson, Consultant, Los Angeles Office, Kristine.Anderson@tmp.com

Stephen R. Bochner, M.D. - Practice Leader, Healthcare Technology, San Francisco, CA

Stephen.Bochner@tmp.com

Natasha Ciancutti, San Francisco, Natasha.Ciancutti@tmp.com

Darin DeWitt, Healthcare Sector; Technology Sector; Internet/eCommerce Practice

Encino, CA, darin.deWitt@tmp.com

Bethany George, Global Board of Directors Practice; Consumer Products & Services Sector; Human Resources Practice, Los Angeles, CA, Bethany.George@tmp.com

Kristin Hebert - Leader, Global Legal Practice, Partner, Chair, Legal Practice Group

San Francisco, Kristin.Hebert@tmp.com

Martin J. Hewett, Global Technology Sector, Encino, CA, Martin.J.Hewett@tmp.com

James Quandt, Partner, Board of Directors Practice, Los Angeles, james.quandt@tmp.com

Hamish Shaw, Technology Sector, San Francisco, CA, hamish.shaw@tmp.com

Jennifer Shenbaum, Consultant, Global Board of Directors Practice; Los Angeles, CA

Jennifer.Shenbaum@tmp.com

8. A.T. Kearney http://www.atkearney.com/

executive_search@atkearney.com

9. Christian & Timbers http://www.ctnet.com/

ResumeAdmin1@ctnet.com

10. Witt/Kieffer http://www.wittkieffer.com/

nicke@wittkieffer.com

You can find a list of the 20 Best Job Search Websites was published at http://www.pcmag.com/article2/0,2817,2342781,00.asp, so here is their list in order:

http://www.beyond.com/

http://www.careerbuilder.com/

http://www.craigslist.org/

http://www.execu-search.com/

http://www.hound.com/

http://www.indeed.com/

http://www.jobcentral.com/

http://www.jobserve.us/

http://www.jobster.com/

http://www.linkedin.com/

http://www.monster.com/

http://www.oodle.com/job/

http://www.ontargetjobs.com/

http://www.simplyhired.com/

http://www.snagajob.com/

http://www.theladders.com/

http://www.trovix.com/

http://www.tweetmyjobs.com/

http://www.usajobs.com/

http://hotjobs.yahoo.com/

Online Executive Search submittals:

The "mecca" of online job hunting is of course http://www.monster.com, and I'd encourage you to create an account, post your resume and then create up to 5 different "Search Agents" which will identify different keywords and allow you to keep track of different search criteria. You will be amazed at the number of postings this site gets on a daily basis, not always relevant, but definitely encouraging that there's lots of hiring needs out there.

The best resource to immediately get your resume into TONS of recruiters hands is;

http://www.resumeblaster.com/

You can argue about the shotgun approach, but this has definitely opened up opportunities for folks in the past. There are other similar types of services out there, but they don't do as good a job of screening and qualifying who they're sending the blast to, so just be aware that results will vary from different resume blast services.

The second best resource I've found is http://www.execunet.com. They have a subscription service, but I guarantee you that it's worth the time and money to investigate the jobs that they've got posted.

In terms of high-class top-notch executive search firms, the best is of course Heidrick & Struggles which has developed their online presence at http://www.leadersonline.com. I would highly recommend that you spend some time going through their process and submitting your resume.

The second best firm in the country is Korn-Ferry and their site is http://www.futurestep.com.

Local online recruiters which likely have local versions in other geographic areas include;

http://sandiego.techies.com/  

http://www.sandiego-hightech.com/

http://www.alcockmcfadden.com/  

http://www.mrisandiego.com/

http://www.romac.com/

http://www.asajobs.com/ 

National online recruiters with San Diego jobs include;

http://www.headhunter.net/

http://www.brainpower.com/

http://www.career-index.com/

http://www.careerpal.com/

http://www.theworksite.com/

http://www.jobplex.com/  

http://www.prorecruiting.com/

http://jobs.careermosaic.com/

http://www.careeradvisor.com/

http://www.buschint.com/

In terms of companies with whom I've personally worked and have a contact name, they include;

http://www.iccjobs.com/  Mason Chu (mason@iccjobs.com)

http://www.primeforce.com/  Leah Blalock (leah@primeforce.com)

http://www.talentlab.com/  Brian Margarita (brianm@talentlab.com)

http://www.dmgusa.com/  David Preston 312.397.0101

http://www.rhic.com/  Brett Letterman 858.558.6990 (brett.lederman@rhic.com)

http://www.searchnet.net/  Paul Korn 858.756.1631

Feel free to mention my name if you contact these folks.

JOB SITES I have other than monster & career builders.

a. http://www.ivyexec.com/  http://www.davenportmajor.com/

b. http://www.theladders.com/  - fee required

c. http://www.linkedin.com/

d. http://www.indeed.com/

e. http://www.glocap.com/

f. http://www.invitrogen.com/  - company site with a lot of openings

g. http://www.biospace.com/

h. http://www.srasf.com/  - search firm that lists jobs

i. www.netshare.com/main.aspx?pg=jobs  - requires fee – can see w/o names of co/industry

j. http://www.beaker.com/  – life science job site

k. http://www.meddevicejobs.com/

l. http://www.masimo.com/  company site

m. http://www.ritesite.com/

n. http://www.dice.com/  – technical jobs

o. http://www.keyrecruit.com/  - search firm that lists jobs

p. http://www.spghealthcare.com/  – search firm that lists job – firms does not have Medical Device expertise

q. www.edsjoblist.com/  - bio tech positions – BN not use

r. http://www.edwards.com/

s. http://www.ventureloop.com/

t. http://www.devicecareernetwork.com/  – replaced biospace site

u. http://www.realmatch.com/  - the e-harmony for job searches

Here's what I'd suggest. Get your resume together and have it in both a Word format that you can attach to emails, as well as plain text form from which you can cut and paste into web page submission forms. I'd spend between 1 and 2 hours a day just regularly submitting to all these sites.

If you have been searching for your next opportunity for a few weeks or longer, you should find the following information useful. I find that too many job seekers limit their search to just one or two job sites. This strategy is extremely limiting. There are a lot of opportunities on the Internet but they will not be found with limited research.

Most of the best jobs are not advertised; those jobs are only found through networking or by reaching out to new recruiters in your field of expertise, on a large scale, before they recommend candidates to their clients. Even in today's economy, the independent recruitment business is alive and well. Recruiters are responsible for placing 50% of jobs between $50,000 and $90,000 per year and 85% of jobs over $100,000 per year. Love em or hate em, they are still in business. If this is your target salary, you need each other for mutual success.

JOB SEARCHING -- You can search for jobs at no charge on virtually every job site. These sites make money by charging recruiters and employers to post jobs. The drawback is that the best jobs are not posted here or anywhere. Here are a few well-known examples.

http://www.monster.com/  (for general jobs)

http://www.dice.com/  (tech jobs)

http://www.vault.com/  (general and various jobs)

http://www.recruiterconnection.com/  (for middle/upper management jobs)

http://www.headhunter.net/  (lots of tech jobs, as well as many general ones)

RESUME POSTING -- Posting your resume is also free most everywhere. The drawback is, in order to be effectively 'found', there are a few hundred places where you need to post your resume. All 'top level' job sites (the ones with television ads) charge large sums of money to search that resume database. This pricing model virtually guarantees that most employers and recruiters will not find your resume. Posting your resume to lesser-known job sites is often more effective because most have a larger recruiter and employer user base (those sites charge little or nothing to search for resumes). There are a few online services that take the pain out of posting your resume to 30 or 40 effective job sites. Each site charges a nominal fee for the time they save finding and posting to that many job sites. Here are a few examples.

http://www.resumevalet.com/

http://www.careerexpress.com/

CAREER COUNSELORS -- Realizing a need for career marketing services a few companies are successfully assisting executives with a personal direct marketing campaign. Their services include resume writing, counseling, and resume distribution via regular mail. This type of marketing effort will uncover the hidden job market for the few professionals smart enough to recognize the benefit. The personal attention they offer is great but you will spend as much as $8,000 with no guarantee of a job. Here are two established firms that help many people.

http://www.wsacorp.com/ and

http://www.job-hunting.com/

TARGETED RESUME DISTRIBUTION -- For proactive job seekers who earn between $40k and $260k and want an intelligent connection to the executive recruiters that serve their industry, profession, and location, this is the best answer. This service focuses solely on the distribution of your resume, via email, to over 10,000+ executive recruiters. It is much better than being lost in a database and putting your life on hold while waiting to be found.

Use this approach on a daily basis. This approach builds an instant network for the job seekers who have been too busy to cultivate one while they were working. This instant network helps find rewarding jobs close to home or in another part of the country. With a proactive approach on a large scale, you will uncover all the opportunities you really have, rather than accepting the ones that find you.

Keep in mind that traditional boundaries in recruiting have been eliminated due to the Internet and low-cost phone services. Simply put, the more targeted recruiters you contact, the more opportunities you will uncover... even in your own city.

Here are two older established firms that are leaders in filtering technology. They will help open the doors of opportunity, targeted to your background and interests. So small an investment into your future; I encourage you to take a look at two of the best firms we use.

http://www.recruiterconnection.com/

http://www.xpostit.com/

I hope that you found this information useful and will use it in your job search. Pass it on to a close friend, but only if you wish.

You now have the Kendell Lang MBA in online job hunting. I'd be surprised if you didn't have your first interviews within a week. Keep me posted as things progress.

Best regards and best of luck,

Kendell

If you'd like any assistance in creating a Personal Brand Management Plan, please shoot me an email or check out the scope of services at WorldClass Brand Management.

Personal Brand Management - Finding a Job in a Tough Economy

In a recent article titled, "Job Makeover: Find a job in a tough economy" by Money Magazine contributing writer Paul Keegan, he shares a story about three out-of-work professionals who get makeovers from a team of four top career experts. Result: One master plan for each, full of smart strategies to find a job in a tough market. Their advice can boost your prospects too, but there is a significant piece which isn't addressed by any of their advice.  That piece is Personal Brand Management.

Branding (take a lesson from big brands) is well understood by big companies and traditional creative agencies. At a time when the individual is becoming more the focus, you have to develop and manage your personal brand.  If you are competing for a limited number of jobs in a crowded market, how are you going to differentiate and stand out from the crowd.  It’s a brand new social networking world and you’ve got to be branded. Branding will give you what it takes to stand out and prosper in the new social network.
WorldClass Personal Brand Management

Personal Brand Management is the process whereby a person’s name, their career and their work are marked as a brand. Personal Brand Management is a success when it is driven from self-packaging. Self-packaging can be done both through individual effort, as well as through guided professional assistance. WorldClass Brand Management is state-of-the-art approach to providing professional Brand Management in a hyper-competitive online world.

When you think about Personal Brand Management, you must consider the whole package; the person, the clothing, the appearance, the knowledge, the service, the expertise, the deliverables, the still and moving images – all building to an indelible impression that is uniquely distinguishable as your personal brand.

Personal branding, self-branding, self-positioning and all individual branding by whatever name are really about positioning yourself and your career. You can benefit by using positioning strategy to advance your own career. In a world that is fiercely competitive, whether you develop your own personal brand or retain the services of a professional brand manager, you need to have a strategic plan to manage your personal brand.

Defending your reputation is a must in a connected world. We defend your reputation and proactively manage your online reputation.

Here are the major areas you will need to include in your strategic plan, and we are excited about the possibility of assisting you if you want a professional team to build and manage your online reputation.

Facebook in the SocialSphere

In April 2008 FaceBook hit a huge milestone: they officially caught up to MySpace in terms of unique monthly worldwide visitors! This means you need to have a presence here, but do you have time to regularly post updates, respond to requests, produce a fan page, make a business connection? If you've previously had a MySpace, do you keep it or delete it? Can you manage both?

FaceBook is one of the most effective ways to connect with people on the internet IF you know what you're doing. Sadly, most marketers will hop on FaceBook and shoot themselves in the foot before they even get started! If you make just one of these critical mistakes you will not be able to leverage FaceBook to build your business.

Our team has the experience, skills and tools to DOMINATE on FaceBook. The hidden tactics we use as part of your overall Brand Strategy alone are worth $1000's of dollars in PROFIT for your business.

Twitter in the SocialSphere

Twitter has been one of the fastest growing social networking websites in recent years. What this means is that Twitter's an absolute goldmine for educated online business owners & network marketers!  This is a great way to expand your network and you may even find employers using this to identify candidates.

Our Twitter experts know exactly how to create, manage and promote your Brand using Twitter. Our Twitter team leverages a handful of cutting-edge marketing tools to generate leads using this amazing new social marketing community!

If you aren't familiar with Twitter, don't know how to create a tweet, what it means to be followed or be a follower, or how to retweet...don't worry, we'll take care of all the details for you. Your kids will be amazed that you've got this handled.

Video Marketing in the SocialSphere

Video marketing is one of the fastest ways to get indexed on organic search engines, which is 100% FREE TRAFFIC! However, 90% of internet marketers think that since YouTube is the biggest video hosting site on the internet, that it's the ONLY site. BIG MISTAKE.

Yes, YouTube is definitely the largest video hosting site on the internet, but you're leaving THOUSANDS of dollars on the table if you're not implementing strategies that put your videos on 40+ different video hosting sites, social bookmarking sites, podcasts, blogsites, etc. with the click of a button. Our team achieves 9 out of the top 10 Google positions for certain keywords in a 48 hour period. THIS IS KILLER!

We'll also work with you to develop your own Branded Video, what to say in a video, how to say it, and how to position yourself so that your videos convert even if you've never been in front of a camera before... ;)

Blogging in the SocialSphere

Your blog is your central nerve center. A professional looking blog can boost your Brand and improve your business profits 100-fold IF you know how to drive serious traffic to it. That's where we come in...

The blogging experts on our team are some of the most advanced bloggers on the internet. Do you want to personally spend the time to learn how to use just the top 6 blogging websites? Each one is different and each one has unique technology aspects which you can certainly learn. As our client we will set-up your very own wordpress blog and two other blog sites. Then we will work to turn your blog into a lethal weapon that can generate new leads on a daily on complete autopilot.

In order to do what we do, each site must install specific wordpress widgets & plug-ins, tricks & tools, but our team has got you covered and will take care of all the technical details.

Web 2.0 in the SocialSphere

Our Team includes MASTERS of every single form of Web2.0 marketing, which is basically any marketing platform where users can interact with one another and share information. It's not just FaceBook, Twitter, YouTube, and MySpace... Far from it.

Some of the most profitable Web2.0 sites include things like Hubpages, Squidoo, and LinkedIn along with countless others. Our team is going to implement for you all the leading edge Web 2.0 technologies to leverage ALL FORMS of WEB2.0 marketing so that we can assist you to generate an endless amount of laser-targeted leads to your business or for your jobhunt... favorite social networks and social bookmarking sites like Google Bookmarks, Del.icio.us, Digg, Reddit, StumbleUpon, Technorati, Facebook, Twitter and others are the easy ones.

But, have you heard of some of the supported providers in our solution? Providers like: Netaddress, 5Fm, Uk2, Wp.pt, AOL, KataMail, Terra, Hushmail, Mynet.com, Nz11, GMX.net, Libero, Mail.com, Gawab, Azet, IndiaTimes, Yandex, Inbox.com, Doramail, Sapo.pt, Lycos, Interia, Abv, Rambler, Yahoo!, Popstarmail, FastMail, Rediff, Mail.ru, Live/Hotmail, Care2, Mail.in, Bigstring, Clevergo, OperaMail, Evite, Walla, Apropo, Zapakmail, GMail, Web.de or social portals like Kincafe, Multiply, Hi5, Last.fm, Motortopia, Twitter, Famiva, Plaxo, Xanga, Xing, Meinvz, Friendster, Plurk, Friendfeed, Eons, Skyrock, Vimeo, Xuqa, Facebook, Lovento, Orkut, Konnects, Cyworld, Mevio, Brazencareerist, Perfspot, Mycatspace, Flickr, Mydogspace, Livejournal, Badoo, Hyves, Tagged, MySpace, Flixster, Bebo, Faces, Flingr, Plazes, Fdcareer, LinkedIn.
The rapidly-rising popularity of social networks have changed the rules of customer interaction.

Using Web 2.0 social networks effectively requires some basic knowledge and a framework that will keep things running smoothly. That is the value added aspect of our Brand Management service.

Keyword Research in the SocialSphere

Our team is also going to walk you through exactly how we've been able to choose keywords and scientifically know before we even start marketing whether or not that keyword is going to MAKE MONEY or help you find the Career Opportunity you most desire. Can you say POWERFUL? We will guide you through a Keyword Validation study which is a very productive exercise and will give us the basic information around which the balance of your Brand Management program will be implemented.

It is generally accepted in the SEO industry that trying to rank a homepage for anywhere near 100 keywords is unrealistic, so including that many keywords can actually be a negative. We recommend a strategy to break up the keywords across your homepage and other subpages across your website and social sites which are all focused on increments of other keywords. Optimal ranking occurs when you limit the keywords to one (1) per page, so we implement a strategy which maximizes the ranking for each specific keyword.

Articles and Press Releases in the SocialSphere

Using effectively written Press Releases and industry-specific articles positioning our clients as subject matter experts is one of the most overlooked marketing strategies on the Internet. To prove this for yourself, just Google ANY keyword... there's a 90% chance that at least one of the top 10 positions on Google is an article or press release!

However, most internet marketers don't dig deep into article marketing as a serious lead generation source. We extensively use our network of hundreds of distribution outlets for rapid and effective publication of articles and press releases which get immediate distribution across this network. We have spent years compiling, managing, updating and maintaining our list of the most effective distribution outlets and we make all of that work and research available for the benefit of our clients.

This means big results for you! As a member of our elite client team you will be the beneficiary of some of the most advanced article marketing strategies that will put you on the first page of Google FAST.

MySpace in the SocialSphere

In 2006 MySpace hit the 100,000,000 account status... it is now 2010... you do the math. MySpace can be just as powerful as FaceBook if you learn some of the tips and tricks our team knows how to implement for you.

MySpace was the marketing platform that some of the biggest internet superstars on our team started with just a few years ago.

Imagine all of the knowledge you could learn from self-made millionaires about MySpace who initially got their big push from leveraging MySpace...

Open the flood gates to an endless amount of traffic!

List Builders in the SocialSphere

Leveraging list builders is hands-down the simplest way to generate your very first lead online.

Our professional copywriting team produces PROVEN letters for our clients which we can start using for your benefit TODAY. Although other internet marketers will tell you to simply copy, paste, insert a link for your website, and then shoot it out to some list builders, an effective use of List Builders is more sophisticated than this. Our solution is much more customized than a copy & paste solution, and our customized approach for you can generate leads with this strategy TODAY. As with anything worth doing, if it were easy...everyone would be doing it.

If you don't even know what list builders are then quit reading this webpage, scroll to the bottom, and join our elite client team today... It's time to get you into our fold!

Ezines in the SocialSphere

Ezines are online newsletters, and they can be EXTREMELY EFFECTIVE for branding your business. However, you can't just throw up a solo ad in a newsletter and hope that it makes you money.

We're going to take your content and leverage ezines the right way, how to find the money-makers before you even spend a dime, and give you the EXACT ads we recommend you let us post on your behalf so that YOU get as much traffic as possible.

Classified Ads and Forums in the SocialSphere

There are literally THOUSANDS of online forums and online newspapers / classifieds that get a good amount of traffic. With online classifieds you can get the benefit of our team's proven 3-line advertisements, which will entice the reader to click on your ad and learn more. With online forums you can engage in conversations with other users who are interested in the same topics that you're interested in.

Our team has uncovered a few key elements to both Classified ads and Forum Marketing so that we can make them both PROFITABLE for your benefit.

If you'd like some assistance creating your own Personal Brand Strategy, please contact us at:

Lead Brand Manager
WorldClass Brand Management
1155 Camino del Mar, Suite 521
Del Mar, California 92014
http://www.worldclass.com/
(+01) 760.445.3315
(e) Contact@WorldClass.com