In a recent article titled, "Job Makeover: Find a job in a tough economy" by Money Magazine contributing writer Paul Keegan, he shares a story about three out-of-work professionals who get makeovers from a team of four top career experts. Result: One master plan for each, full of smart strategies to find a job in a tough market. Their advice can boost your prospects too, but there is a significant piece which isn't addressed by any of their advice. That piece is Personal Brand Management.
Branding (take a lesson from big brands) is well understood by big companies and traditional creative agencies. At a time when the individual is becoming more the focus, you have to develop and manage your personal brand. If you are competing for a limited number of jobs in a crowded market, how are you going to differentiate and stand out from the crowd. It’s a brand new social networking world and you’ve got to be branded. Branding will give you what it takes to stand out and prosper in the new social network.
WorldClass Personal Brand Management
Personal Brand Management is the process whereby a person’s name, their career and their work are marked as a brand. Personal Brand Management is a success when it is driven from self-packaging. Self-packaging can be done both through individual effort, as well as through guided professional assistance. WorldClass Brand Management is state-of-the-art approach to providing professional Brand Management in a hyper-competitive online world.
When you think about Personal Brand Management, you must consider the whole package; the person, the clothing, the appearance, the knowledge, the service, the expertise, the deliverables, the still and moving images – all building to an indelible impression that is uniquely distinguishable as your personal brand.
Personal branding, self-branding, self-positioning and all individual branding by whatever name are really about positioning yourself and your career. You can benefit by using positioning strategy to advance your own career. In a world that is fiercely competitive, whether you develop your own personal brand or retain the services of a professional brand manager, you need to have a strategic plan to manage your personal brand.
Defending your reputation is a must in a connected world. We defend your reputation and proactively manage your online reputation.
Here are the major areas you will need to include in your strategic plan, and we are excited about the possibility of assisting you if you want a professional team to build and manage your online reputation.
Facebook in the SocialSphere
In April 2008 FaceBook hit a huge milestone: they officially caught up to MySpace in terms of unique monthly worldwide visitors! This means you need to have a presence here, but do you have time to regularly post updates, respond to requests, produce a fan page, make a business connection? If you've previously had a MySpace, do you keep it or delete it? Can you manage both?
FaceBook is one of the most effective ways to connect with people on the internet IF you know what you're doing. Sadly, most marketers will hop on FaceBook and shoot themselves in the foot before they even get started! If you make just one of these critical mistakes you will not be able to leverage FaceBook to build your business.
Our team has the experience, skills and tools to DOMINATE on FaceBook. The hidden tactics we use as part of your overall Brand Strategy alone are worth $1000's of dollars in PROFIT for your business.
Twitter in the SocialSphere
Twitter has been one of the fastest growing social networking websites in recent years. What this means is that Twitter's an absolute goldmine for educated online business owners & network marketers! This is a great way to expand your network and you may even find employers using this to identify candidates.
Our Twitter experts know exactly how to create, manage and promote your Brand using Twitter. Our Twitter team leverages a handful of cutting-edge marketing tools to generate leads using this amazing new social marketing community!
If you aren't familiar with Twitter, don't know how to create a tweet, what it means to be followed or be a follower, or how to retweet...don't worry, we'll take care of all the details for you. Your kids will be amazed that you've got this handled.
Video Marketing in the SocialSphere
Video marketing is one of the fastest ways to get indexed on organic search engines, which is 100% FREE TRAFFIC! However, 90% of internet marketers think that since YouTube is the biggest video hosting site on the internet, that it's the ONLY site. BIG MISTAKE.
Yes, YouTube is definitely the largest video hosting site on the internet, but you're leaving THOUSANDS of dollars on the table if you're not implementing strategies that put your videos on 40+ different video hosting sites, social bookmarking sites, podcasts, blogsites, etc. with the click of a button. Our team achieves 9 out of the top 10 Google positions for certain keywords in a 48 hour period. THIS IS KILLER!
We'll also work with you to develop your own Branded Video, what to say in a video, how to say it, and how to position yourself so that your videos convert even if you've never been in front of a camera before... ;)
Blogging in the SocialSphere
Your blog is your central nerve center. A professional looking blog can boost your Brand and improve your business profits 100-fold IF you know how to drive serious traffic to it. That's where we come in...
The blogging experts on our team are some of the most advanced bloggers on the internet. Do you want to personally spend the time to learn how to use just the top 6 blogging websites? Each one is different and each one has unique technology aspects which you can certainly learn. As our client we will set-up your very own wordpress blog and two other blog sites. Then we will work to turn your blog into a lethal weapon that can generate new leads on a daily on complete autopilot.
In order to do what we do, each site must install specific wordpress widgets & plug-ins, tricks & tools, but our team has got you covered and will take care of all the technical details.
Web 2.0 in the SocialSphere
Our Team includes MASTERS of every single form of Web2.0 marketing, which is basically any marketing platform where users can interact with one another and share information. It's not just FaceBook, Twitter, YouTube, and MySpace... Far from it.
Some of the most profitable Web2.0 sites include things like Hubpages, Squidoo, and LinkedIn along with countless others. Our team is going to implement for you all the leading edge Web 2.0 technologies to leverage ALL FORMS of WEB2.0 marketing so that we can assist you to generate an endless amount of laser-targeted leads to your business or for your jobhunt... favorite social networks and social bookmarking sites like Google Bookmarks, Del.icio.us, Digg, Reddit, StumbleUpon, Technorati, Facebook, Twitter and others are the easy ones.
But, have you heard of some of the supported providers in our solution? Providers like: Netaddress, 5Fm, Uk2, Wp.pt, AOL, KataMail, Terra, Hushmail, Mynet.com, Nz11, GMX.net, Libero, Mail.com, Gawab, Azet, IndiaTimes, Yandex, Inbox.com, Doramail, Sapo.pt, Lycos, Interia, Abv, Rambler, Yahoo!, Popstarmail, FastMail, Rediff, Mail.ru, Live/Hotmail, Care2, Mail.in, Bigstring, Clevergo, OperaMail, Evite, Walla, Apropo, Zapakmail, GMail, Web.de or social portals like Kincafe, Multiply, Hi5, Last.fm, Motortopia, Twitter, Famiva, Plaxo, Xanga, Xing, Meinvz, Friendster, Plurk, Friendfeed, Eons, Skyrock, Vimeo, Xuqa, Facebook, Lovento, Orkut, Konnects, Cyworld, Mevio, Brazencareerist, Perfspot, Mycatspace, Flickr, Mydogspace, Livejournal, Badoo, Hyves, Tagged, MySpace, Flixster, Bebo, Faces, Flingr, Plazes, Fdcareer, LinkedIn.
The rapidly-rising popularity of social networks have changed the rules of customer interaction.
Using Web 2.0 social networks effectively requires some basic knowledge and a framework that will keep things running smoothly. That is the value added aspect of our Brand Management service.
Keyword Research in the SocialSphere
Our team is also going to walk you through exactly how we've been able to choose keywords and scientifically know before we even start marketing whether or not that keyword is going to MAKE MONEY or help you find the Career Opportunity you most desire. Can you say POWERFUL? We will guide you through a Keyword Validation study which is a very productive exercise and will give us the basic information around which the balance of your Brand Management program will be implemented.
It is generally accepted in the SEO industry that trying to rank a homepage for anywhere near 100 keywords is unrealistic, so including that many keywords can actually be a negative. We recommend a strategy to break up the keywords across your homepage and other subpages across your website and social sites which are all focused on increments of other keywords. Optimal ranking occurs when you limit the keywords to one (1) per page, so we implement a strategy which maximizes the ranking for each specific keyword.
Articles and Press Releases in the SocialSphere
Using effectively written Press Releases and industry-specific articles positioning our clients as subject matter experts is one of the most overlooked marketing strategies on the Internet. To prove this for yourself, just Google ANY keyword... there's a 90% chance that at least one of the top 10 positions on Google is an article or press release!
However, most internet marketers don't dig deep into article marketing as a serious lead generation source. We extensively use our network of hundreds of distribution outlets for rapid and effective publication of articles and press releases which get immediate distribution across this network. We have spent years compiling, managing, updating and maintaining our list of the most effective distribution outlets and we make all of that work and research available for the benefit of our clients.
This means big results for you! As a member of our elite client team you will be the beneficiary of some of the most advanced article marketing strategies that will put you on the first page of Google FAST.
MySpace in the SocialSphere
In 2006 MySpace hit the 100,000,000 account status... it is now 2010... you do the math. MySpace can be just as powerful as FaceBook if you learn some of the tips and tricks our team knows how to implement for you.
MySpace was the marketing platform that some of the biggest internet superstars on our team started with just a few years ago.
Imagine all of the knowledge you could learn from self-made millionaires about MySpace who initially got their big push from leveraging MySpace...
Open the flood gates to an endless amount of traffic!
List Builders in the SocialSphere
Leveraging list builders is hands-down the simplest way to generate your very first lead online.
Our professional copywriting team produces PROVEN letters for our clients which we can start using for your benefit TODAY. Although other internet marketers will tell you to simply copy, paste, insert a link for your website, and then shoot it out to some list builders, an effective use of List Builders is more sophisticated than this. Our solution is much more customized than a copy & paste solution, and our customized approach for you can generate leads with this strategy TODAY. As with anything worth doing, if it were easy...everyone would be doing it.
If you don't even know what list builders are then quit reading this webpage, scroll to the bottom, and join our elite client team today... It's time to get you into our fold!
Ezines in the SocialSphere
Ezines are online newsletters, and they can be EXTREMELY EFFECTIVE for branding your business. However, you can't just throw up a solo ad in a newsletter and hope that it makes you money.
We're going to take your content and leverage ezines the right way, how to find the money-makers before you even spend a dime, and give you the EXACT ads we recommend you let us post on your behalf so that YOU get as much traffic as possible.
Classified Ads and Forums in the SocialSphere
There are literally THOUSANDS of online forums and online newspapers / classifieds that get a good amount of traffic. With online classifieds you can get the benefit of our team's proven 3-line advertisements, which will entice the reader to click on your ad and learn more. With online forums you can engage in conversations with other users who are interested in the same topics that you're interested in.
Our team has uncovered a few key elements to both Classified ads and Forum Marketing so that we can make them both PROFITABLE for your benefit.
If you'd like some assistance creating your own Personal Brand Strategy, please contact us at:
Lead Brand Manager
WorldClass Brand Management
1155 Camino del Mar, Suite 521
Del Mar, California 92014
http://www.worldclass.com/
(+01) 760.445.3315
(e) Contact@WorldClass.com
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