How To Use Social Media Marketing To Generate New Leads

New Social Media Optimization (SMO) Capabilities demonstrated through
Automated Social Media Marketing Offering.

How To Use Social Media Marketing to Generate New Leads! - kewego
WorldClass Brand Management, the premier Social Media Marketing Agency and recognized leader in automated social media marketing software solutions, today announced the availability of new "Automated Social Media Optimization Solution Packs" -- innovative social media marketing for automated creation of social networking websites (including personalization), and social media marketing capabilities for users of its automated social media marketing solutions.



In today’s socially networked world, everybody is generally aware of social networking websites like Twitter, Myspace, Facebook and LinkedIn. Millions of individuals have utilized these sites to find more friends, but savvy marketers are now using social networking profiles to drive more visitors to their core website. This is called social media marketing.

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Video from socialmediaguru

New Automated Social Media Marketing Solution for Social Media Account Creation, Social Networking Website Personalization, and Social Media Advertising Help Marketers Make Sense of Social Media Optimization.


SAN DIEGO, CA, April 2010 (online) – WorldClass Brand Management, the premier Social Media Marketing Agency and recognized leader in automated social media marketing software solutions, today announced the availability of new "Automated Social Media Optimization Solution Packs" -- innovative social media marketing for automated creation of social networking websites (including personalization), and social media marketing capabilities for users of its automated social media marketing solutions.

In today’s socially networked world, everybody is generally aware of social networking websites like Twitter, Myspace, Facebook and LinkedIn. Millions of individuals have utilized these sites to find more friends, but savvy marketers are now using social networking profiles to drive more visitors to their core website. This is called social media marketing.
You may believe that social networking sites are completely pointless. But here is where we take a contrarian view in that social networking sites are actually broadcast distribution systems which help us get our message to a new audience in a totally unique way.

You have to be clear about your objectives, and this may sound crass, but you have to view this as a one-way messaging system. It is impossible to think of managing thousands of friends on hundreds of different social networking sites, and that’s just not the objective. You want maximum exposure to drive new leads to your core website and social networking websites can do just that.

Remember, most “industry experts” will tell you that social networking is give and take and that you need to be part of other peoples’ network. Honestly, that’s just a way for them to convince you to waste your time and money trying to convince you they might actually know something about social network marketing. Our approach is totally different.
It is crucial to post your web site URL or video links on your profile, and on your status. If the URL is too long, you can create a shorter link by using free web services like www.tiny.cc.

Are you stressed by wasting countless hours on social networks, online marketing, and Search Engine Optimization? Discover automated social media marketing. Go to the website www.WorldClassID.com.

About WorldClass Brand Management and WorldClassID
Brand HyperDistribution: a social network distribution channel. WorldClassID utilizes a variety of peer-to-peer technologies which are even more efficient at reaching a target social network audience than any single method of channel distribution such as print, email, video, social networking, direct mail, network and online broadcasting.

WorldClassID provides a unique methodology to most widely distribute your brand message. Whether you want more clients, are looking to sell more product or want to reinvent yourself…the WorldClassID Social Networking Software Service is the solution. WorldClassID is a proven alternative to traditional marketing solutions and the only personal branding solution on the market today that can validate the distribution of content through HyperDistribution.

For more information about becoming a WORLDCLASSID CUSTOMER visit http://www.WorldClassID.com or to schedule an interview with Mr. Kendell Lang, please contact by email at Kendell.Lang@worldclass.com or by phone at 760.445.3315.

“Are you overwhelmed by Social Networking? Are you confused by hundreds of social networking sites? Are you hiring a social network coordinator to manage your MySpace, Facebook or Twitter accounts? WorldClassID Service is the answer. This revolutionary new social networking software service gives you the answer to managing your personal brand in the SocialSphere without being totally frustrated. WorldClassID is what can help you harness the power of the SocialSphere without driving you crazy.

WorldClassID (http://www.WorldClassID.com) is all about providing answers to the question, "do you have a consolidated social content management and social network channel publication system that allows you to WRITE ONCE and then PUBLISH GLOBALLY?" WorldClassID is "Simplifying the SocialSphere™" and making sense out of a chaotic jumble of hundreds of social networking sites.”

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What is Social Media Marketing and How Can I Drive New Leads Using Social Media?

The internet is where people now go to get information on products, services, businesses, locations, directions, etc. The internet is also where people are talking to each other about all of these things.


Social media is the communication between both individuals and groups – in all kinds of ways – all over the world wide web. The social sites that we use to engage in conversations are our marketing tools. Tools will come and go, but this advertising and marketing method is here to stay. Remember that the internet is still very young, and every day new people are getting access.

Social media is an opportunity for people to talk directly with major brands in a way that was never available before. And small businesses can use social media exactly the way much larger businesses are doing – right now there is nothing to hold any business back from participating.

The cost of social media is measured more in terms of time than it is in dollars. In order to effectively join this new way to market a business, and have success with it, there has to be a consistent and sincere effort to engage on the popular social networking sites as well as industry specific locations.

Advertising and marketing is no longer about pushing out a message, in the form of an advertisement, to a general crowd or even a targeted market. People do not want to be ‘sold to’ anymore. Prospective buyers want information, referrals, testimonies, and conversation about a brand, service, or products.

Social media is about attracting a crowd, pulling them in to your message, by engaging them in conversation, posting valuable (helpful) content online, entertaining, educating, enlightening their market.

And it’s not only enough to provide this great content. The other part of Social Media is the marketing of the message: Social Media Marketing. Helping the content to be seen to an even wider audience is achieved by consistent efforts to market the messages in strategic (non-selling) ways.

Promoting your business online using online social channels can include answering questions, listening to concerns, establishing relationships, asking for feedback, and building brand awareness. The most effective way to utilize social media marketing is to constantly be in touch with the conversation that is already happening about your brand, and responding to it in a sincere way.

There are multiple returns for social media marketing efforts. In addition to achieving a wider reach for your content that results in more visits to your website, there are search engine optimization benefits. Social media sites are now receiving top search engine listings so that even more people find your business when going to Google and other search engines to find your product or service.

So there is a plan for Social Media and there is a plan for Social Media Marketing. Both plans should be worked on a daily basis. There are optimal ways to do each, and we plan to cover that here on this blog.

Takeaway: Social Media is sharing information online. A business can participate by posting content in all kinds of creative ways to engage new people to the product or service that is represented – not to sell, but to use the social space on the internet to facilitate communication that will lead to sales.

To learn more about how to take advantage of automated social media broadcasting go to http://www.worldclassid.com/.

Importance of Keyword Selection in Social Media Marketing

Social Media Marketing and Social Media Optimization, as well as traditional Search Engine Marketing, are directly impacted by Keyword Selection.

What most clients do not understand about online marketing, website construction, SEO or SMO is Keywords, more specifically Keyword Selection. If we have a chance to, we will be glad to do an analysis of a prospective clients website and see whether the keywords for which they rank actually have any value. If the client doesn’t know anything about Keywords, then educating them is likely to identify the pain point they didn’t know existed. Specifically, if they see a demonstration that they may be missing out on 80% of highly valuable target traffic (potential new business) for related keywords in their target audience…the awareness of losing that business should get their attention.

Keyword Selection has become a combination of art and science, so in the following outline I will provide the fundamentals to give you a high level understanding of how sophisticated Keyword Selection has become. Most people do not make appropriate keyword selections, so understanding this will help you guide discussions in the future.

The Keyword Selection issue with respect to impact on search engine ranking is four-fold.

• First is whether the keyword is considered a Root Keyword (also called a Primary Keyword) or whether it is a Keyword Stem (also called a Secondary Keyword).

• Second is whether the keyword is “Global” or “Localized” and this means whether the keyword is geographically concentrated on the vicinity around the clients location, i.e. dental implants Houston.

• Third is the Keyword Value. We want our clients to obtain search engine rank for 3 types of keywords, High-Value, Medium-Value, and Low-Value. What you don’t want is to rank for keywords which have No-Value.

• Fourth is Keyword Length. Root keywords are single words, like Dentist (very broad). Secondary Keywords include both Keyword Stems and Keyword Phrases (two or more words as part of the keyword). There are “short-tail keyword phrases” (two to four words in the keyword phrase, still fairly broad) and there are “long-tail keyword phrases” (very lengthy and detailed phrases which are highly specific, very narrow). Long-tail keywords are typically competitive niche markets rather than the hugely competitive broad keywords

So, here is the simple example for what all the above looks like:

Root (Global) Keywords = dentist, dentistry, dental,
Keyword Stems (Secondary, short-tail) = dentist office, dentistry practice, dental office
Localized Root (Global) Keywords = dentist houston, dentistry houston, dental houston
Localized Keyword Stems (Secondary, short-tail) = dentist office houston, dentistry practice houston, dental office houston
Long-tail keyword phrase = small business dentist office providing top dentistry practice in houston

Keywords in the above categories are further value gauged by some general “rule-of-thumb” benchmarks:

1. Number of Pages Indexed
2. Number of Monthly Searches
3. Average Cost per Click

If you go to Google and search for “dentist” you will see that Google has indexed approximately 36,300,000 pages of content.

In comparison, if you Google “dentist office houston” you will see that Google has indexed approximately 15,100,000 pages of content, less than half of “dentist” total pages indexed. Further down is the long-tail keyword phrase “small business dentist office providing top dentistry practice in houston” which has approximately 6,620,000 pages indexed.

The number of monthly searches done on any keyword of interest can be discovered at http://www.google.com/sktool. If you go to that page and type in “dentist” you will see that 11,100,000 searches were done on that phrase last month. The number of searches done last month for “dentist office” was 74,000 searches, and the “dentist office houston” phrase had ZERO searches last month.

Obviously a website ranking in the first page of Google for “dentist” is going to have much larger traffic volume, but a dentist ranking for that root keyword globally may have patient inquiries from Boston even though his practice is in Houston. A dentist may be able to claim “First Place Ranking” for “dentist office houston” but if no one is searching by that keyword phrase it has no value.

Determining the most likely keyword phrases where you can economically afford to compete to drive the highest traffic is the real goal of Keyword Selection.

Hope that helps lay a foundation, and please understand that there is TONS more detail below all this, so the importance of having a Strategic Keyword Selection process cannot be over emphasized.

To learn more about Keyword Selection, please visit http://www.worldclassid.com/

Understanding Social Media Broadcasting

Are You Confused About Social Networking?

Are You Confused  About Social Networking?  Trying To Make Sense of Social Networking? What is Social Networking all about and how can it help your business?  Are you confused by hundreds of social networking websites?  Are you hiring a social network media coordinator to manage your MySpace, Facebook or Twitter accounts?     If your social networking plan makes you feel like the picture above, WorldClassID will impact your search engine ranking and drive new leads by making your social networking strategic plan look like the following: Positively Impact Search Engine Ranking >If you don't have a social networking content plan, you're missing out on a significant new way that search engines are ranking your content.    Drive New Leads to Your Website >Social Networking gives you a positive forum to broadcast your message and achieve peer-to-=peer endorsements, the most powerful way to generate new leads.   CLICK HERE TO WATCH VIDEOS ABOUT WORLDCLASSid WorldClassID   1155 Camino del Mar, Suite 521 Del Mar, California 92014 (760) 445-3315

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Top Social Media Marketing Agencies

Top Social Media Agencies

A Recent Article by Jason Keith of
http://jasonkeath.com

September 21, 2009

In the last month I have had 6 separate conversations
with peers surrounding the question “What is a social
media agency?”

There are several types of
social media companies out there. Some are research
focused, or software heavy, or app developers, or
monitoring services. Some are purely extending the PR
battle plan to a new medium.

The social media agency is one that can grasp all
these segments and help companies extend their brand and
marketing through training, long term strategy, and
execution.

For the purpose of this list, I have focused on
companies who mostly do social media. There are many
companies making social media a piece of what they
offer. These companies are the top ones focusing on
social media.

As
Armano points out “What
McKinsey would offer in SM would be very different than
Crayon”. Since almost every company would almost be it’s
own category, I am avoiding the categories for now.
Perhaps in future lists we can add some delineation.

Advanced Guardof CC Chapman fame.
Acquired by
Campfire, which may not fall into our criteria of a
“social media agency” but now has some major talent in
the arena.


Altimeter Group,
of Charlene Li and
more recently Jeremiah Owyang fame, “provides
thought leadership, research, and consulting on digital
strategies, with a core focus on how companies can
leverage social and emerging technologies.”

Ant’s Eye View “At Ant’s Eye View we
concentrate on helping companies of all sizes understand
and engage in customer collaboration, social media, and
community building.” Clients include Apple, Microsoft,
Cisco, Dr Pepper, and Maker’s Mark. [added per @TShelton]

The Conversation Group “The Conversation
Group is a global consultancy broadly dedicated to the
art, science, and practical application of social
technologies. We’re enabling organizations around the
world to radically scale their ability to discover,
engage and collaborate with their constituencies, both
inside and outside the enterprise.” [added per @PeterKim]

>carrot creative “is a new-media marketing
agency located in DUMBO, Brooklyn, NY specializing in
social media marketing and user experience design. We
have the unique ability to take a project from the
initial ideation stages to full scale application
development all under one roof.”

Collective Bias “The Wisdom of Connected
Crowds – this is CollectiveBias, a partnership between
us, consumers, brands, & retailers.” CollectiveBias,
of John Andrews, @GeekMommy and Walmart Moms fame,
is a
new social media company
underneath the MARS Advertising umbrella.

Crayon,
of Joseph Jaffe fame, “is
a strategic consultancy that helps its clients achieve
positive change and impact by joining the conversation.”

Dachis Group, of Jeff Dachis, Peter
Kim, and David Armano fame, “was
created to unlock the value of social technologies for
large corporate enterprises through its Social Business
Design global advisory practice and technology
implementation program.” Dachis has
$50 million in funding from Austin Ventures and
recently purchased London/Sydney based
Headshift.

Ignite is “the Original Social Media Agency
®. We’ve combined content developers, technologists, and
social media strategists to form the Ignite team.
Together, we keep up with trends, filter the noise, and
help companies like yours put social media to work.”

the Kbuzz “is a Word of Mouth Marketing
firm that creates and sustains buzz through word of
mouth and social media marketing.”

New Marketing Labs,
of Chris Brogan and Justin Levy fame, “is dedicated to
solving your online marketing and social media
challenges. They approach this in two ways, events and
education (see
Inbound Marketing Summit) and through guiding you
and pitching in as a social media marketing agency.”

Mullen “is a social media agency rooted in
strategy, public relations and a belief that creativity
is as important as community. Social agency of record
for Panera, Olympus, Grain Foods Foundation, Stanley,
Stop and Shop and others.”

Shift Communications“is a fast-growing,
national agency that lives at the intersection of
Influencer Relations & Social Media. We measure our
performance according to the impact that we have on
driving your business forward.”

Social Media Group “Highly respected
independent social media shop, delivering results as
Ford’s social media agency since 2007, clients include
SAP, Yamaha, ING & govt. One of the world’s largest
independent agencies devoted exclusively to helping
companies navigate the new socially engaged web.”

Undercurrent “is a think tank based in NYC
that provides digitally-focused strategic planning,
ideation, measurement, training, and advisement to
global brands ready to engage a new generation of human
beings that were born digital.” Clients include Pepsi
and Ford.”

We Are Social is “a conversation agency. We
help brands to listen, understand and engage in
conversations in social media. We’re already helping
Ford, Skype, Eurostar, The Economist, Absolut, Dunlop,
Barclaycard and the WWF.”

Deloitte, McKinsey, Ogilvy’s
360 Digital Influence, and Porter Novelli
are also in the space. Not sure any of them would pass
the “mostly social media” standard, but I felt the need
to include them in the discussion. They are all
contributing to what a “social media agency” is evolving
into.

Also, Charlene Li of the Altimeter Group has a
great Wiki going with more information if you want
to dive in deeper.

List of Social Networking Websites

So if you have limited time and limited money to
invest in a social networking strategy, where do you
go?  We have compiled an ever growing list of social
websites, so please go to the following links to see the
entire list with URL links:

·        

Top 10 Social Networking Websites

·        

Top 10 Social Blogging Websites

·        

Top 10 Social Video Sharing Websites

·        

Top 10 Social Bookmarking Websites

·        

Top 10 Social Photo Sharing Websites

·        

Top 10 Social Professional Networking Websites

·        

Top 10 Social Press Release Websites

·        

Top 10 Social Article Posting Websites

·        

Top 10 Social Music Sharing Websites

The challenge is the idea that you can limit your social
marketing strategy in any way.  Even if you decide to
limit your strategy to just the Top 10 websites in each
of the 9 categories listed above (remember, there are
over 350+ in total) that means you’re looking at 90
social memberships!  If you believe that having a
strategic social networking plan is a valuable
investment, then you should also understand that having
a presence in ALL the social websites is important. 
Why? Because there are potential customers, potential
eyeballs who are in social networks other than the Top
10 who you’re not going to reach if you don’t show up in
the other social networks.

Social Networking Software Service (SnsS) – an obvious
solution

The old adage of work smarter not harder seems obvious. 
The only way to work smarter and have a reasonable
solution to managing hundreds of social networks is
through an automated software solution.  That is the
essence of what WorldClassID is and does.  It is a
technology solution which takes the manual and highly
complicated process out of the equation and creates a
repeatable, scalable solution for dealing with hundreds
of social networking sites.

About WorldClass Brand Management and WorldClassID

Brand HyperDistribution: a social network distribution
channel. WorldClassID utilizes a variety of peer-to-peer
technologies which are even more efficient at reaching a
target social network audience than any single method of
channel distribution such as print, email, video, social
networking, direct mail, network and online
broadcasting.

WorldClassID provides a unique methodology to most
widely distribute your brand message.  Whether you want
more clients, are looking to sell more product or want
to reinvent yourself…the WorldClassID Social Networking
Software Service is the solution.  WorldClassID is a
proven alternative to traditional marketing solutions
and the only personal branding solution on the market
today that can validate the distribution of content
through HyperDistribution.

For more information about becoming a
WORLDCLASSID CUSTOMER
visit

http://WorldClassID.ning.com
or to schedule an interview with Mr. Kendell Lang,
please contact
by email at
Kendell.Lang@worldclass.com or by phone at760.445.3315. 

 “Are you overwhelmed by Social Networking?  Are you
confused by hundreds of social networking sites? Are you
hiring a social network coordinator to manage your
MySpace, Facebook or Twitter accounts? WorldClassID
Service is the answer.  This revolutionary new social
networking software service gives you the answer to
managing your personal brand in the SocialSphere without
being totally frustrated.  WorldClassID is what can help
you harness the power of the SocialSphere without
driving you crazy. 
WorldClassID
(http://www.WorldClassID.ning.com)
is all about providing answers to the question, "do you
have a consolidated social content management and social
network channel publication system that allows you to WRITE ONCE and then
PUBLISH GLOBALLY?"
WorldClassID is "Simplifying the SocialSphere™"
and making sense out of a chaotic jumble of hundreds of
social networking sites.”