A strategic social media marketing plan is fundamental in building a phenomenal online presence. If you do it right you can go from a “nobody” to a social media sensation and celebrity, literally overnight. The same can be said for businesses of all sizes and within all industries. “A smart social media marketing strategy has the power to distinguish you from your steepest competition, even if you’re a small start-up business,” says Kendell Lang, a social media expert and keynote speaker from Del Mar, California.
And that’s the bottom line, really: businesses that use social media intelligently can drive more traffic to their websites and see more sales in a shorter period of time than traditional advertising. “If you’re not leveraging the power of social media, you’re getting left behind,” says Kendell Lang, who reveals a few of his trade secrets here...
Trade Secrets From a Social Media Keynote Speaker
In this incredible connected world, businesses are using the plethora of social media platforms to engage with past, present and prospective customers, reinforce their brand messaging, influence customer opinions and provide customers with better, more efficient service, amongst others. These outcomes are tantalizing but designing a strategic social media marketing plan that can deliver these outcomes isn’t a one-size-fits-all effort.
This is why experience in the realm of social media and marketing is crucial. It’s also why experienced social media experts like Kendell Lang are coveted by businesses wanting to take the leap into the social era of digital marketing. We asked Kendell what he finds to be the keys to success in social media marketing...
Identify Your Social Media Marketing Goals & Target Audience
“You’ve got to identify your goals. You can only design the perfect social media strategy with a high return on investment if you truly understand the goals you’re trying to achieve. Of course, the ultimate goal is to increase revenue, but you need to define shorter-term, achievable goals that will become the milestones that guide you towards that ultimate success. For example, increase Facebook followers to 50,000.
“Another key to success is to really identify and define your target audience. Reduce everything you know about them to an archetype personality or set of archetypes. Who are they? You’ve got to understand who your customers are so that your social media marketing will speak to them,” says social media expert Kendell Lang.
Start The Conversation & See What Your Competitors are Doing
“Businesses and brands that use social media as a two-way communication medium tend to have far more success,” says Kendell Lang. “Reply to messages and comments, answer questions and acknowledge feedback, both bad and good. If you don’t have time, hire a social media administrator. Your audience wants to see the humanity behind the brand and if you come across as personable and helpful, you’ll have them hooked for life.”
Another extremely useful tip is to refer to your competition’s social media efforts for guidance. “Don’t be afraid to look at what your successful competitors are doing, their Facebook page, its presentation, the content on it and how your competitors engage with their fans and followers,” says social media expert Kendell Lang. “Why learn from your own mistakes when you can learn from your competitors’ success?”
Businesses that incorporate the best practices in their social media strategy can benefit enormously, seeing measurable increases in brand awareness, lead conversion, brand advocacy, customer satisfaction and ultimately, revenue!
Contact Kendell Lang, Social Media Expert
If you are looking for a Social Media Keynote Speaker that can show real-time results, Kendell Lang’s dynamic, leading edge, and knowledge-packed digital marketing presentations provide you with solutions that can be immediately implemented. Contact Kendell today to learn more about how he can coach you into marketing success!
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You can see Kendell Lang live in action on his YouTube Channel or sign up for one of his Webinars Here. Learn more about his Consulting Services or even Book this Social Media Expert to speak to your company or at one of your events!