Social media is proven powerful ally in the realm of online marketing and business. Sites like Facebook, Twitter and Pinterest used to be a way to connect and share media with friends and family, but now they’re also fundamental portals through which businesses can promote themselves and cultivate positive relationships with customers. Getting started with social media, however, can prove tricky, especially for businesses without any experience in digital marketing. Without a foolproof and tailored strategy, a trial-and-error approach to social media marketing can become time-consuming, expensive and bear little fruit.
This is where a professional social media keynote speaker like Kendell Lang can be of tremendous value, especially for budding medical marijuana (MMJ) businesses and operators...
Specialized Social Media Strategy for MMJ Operators
With decades’ worth of experience in digital marketing and, with a finger firmly on the pulse of social media, Kendell deeply understands the importance of this marketing avenue. Furthermore, with his education, background and current business in the life sciences and particularly controlled environment agriculture, Kendell Lang has a lot to say to budding MMJ operators, growers, manufacturers and distributers on how to rise above a very challenging market that’s simply bursting with competitors.
“Medical marijuana businesses operate within a rapidly expanding industry with incredible opportunities,” says Kendell Lang, social media keynote speaker. “However, with all this potential comes steep competition. This is not even to mention the incredible challenges the average MMJ business faces, which is why MMJ operators need to get on board with social media marketing and establish themselves as a powerful brand with the best products.”
A MMJ Real Estate Company That Helps Its Tenants Succeed
Kendell Lang is not only a social media keynote speaker, he is also the founder and CEO of a Real Estate Investment Trust (REIT) called Fusion Properties Management Group that provides high quality real estate and specialized MMJ facilities to state-licensed cannabis tenants. “We don’t just aim to provide marijuana-related businesses with the real estate and facilities they need, Fusion also wants to teach our tenants to be the best marketers they can be so that they can have the highest sales, best brands and largest market share,” explains social media keynote speaker, Kendell Lang.
What are the important aspects budding MMJ business should pay attention to with their marketing? Kendell Lang provides a few tips...
- Listen to and Interact with your Audience: “Social media is about two-way communication with your audience. Engage them, respond to them, even if their message or comment is bad,” says Kendell. “Don’t only use social media as a way to disseminate information. Make your audience like you by presenting the personality behind the brand.”
- Build a Focused Social Media Strategy Based on Quality: “Your social media marketing strategy should be highly goal-orientated and focused,” says social media keynote speaker, Kendell Lang. “The minute you lose focus is the minute you start wasting dollars and time. Also, quality outplays quantity in the arena of social media. All the content you post should be high quality, engaging and sharable.”
- Determine Important Industry Influencers: “You can piggyback your exposure onto the popularity of major industry players, which we call ‘social media influencers’. Spend a little time finding the online influencers in your market, people whose names are known throughout the industry and who have major audiences on social media. By mentioning these names in your content and linking to their sites, you’re more likely to catch their attention and possibly even build a relationship with them.”
- Be Consistent and Accessible: “Establish a content publishing calendar to ensure that you post regularly and remain visible and front-of-mind with your audience,” explains social media keynote speaker, Kendell Lang. “If your brand cannot be easily found by your market, you’ll simply make way for your competitors. Be visible, post regularly, respond to comments and establish a conversation with your market.”
All businesses, but especially MMJ businesses need to embrace social media marketing if they’re to secure themselves a lion’s share of the market. There are bountiful opportunities available in this budding industry but only smart social media strategy will enable businesses to overcome the challenges and enjoy incredible success.
Contact Social Media Keynote Speaker Kendell Lang
CEO & Principal Investor
FUSION PROPERTIES MANAGEMENT GROUP, INC.
Oriental Center, Suite P1 | 254 Munoz Rivera Avenue | San Juan | Puerto Rico | 00918
Phone: +1 760 445 3315
If you are a state-licensed medical marijuana cultivator or manufacturer and would like to learn more about using social media to supercharge your online visibility and rankings, contact social media keynote speaker Kendell Lang at +1 760 445 3315.
You can see Kendell Lang live in action on his YouTube Channel or sign up for one of his Webinars Here. Learn more about his Consulting Services or even book this Social Media Keynote Speaker to present to your company or at one of your events!
You can also go to https://calendly.com/kendell-lang to schedule a discovery call.