Monday, September 20, 2010

Top 10 Social Media Marketing Tips





  1. Keyword Selection is Foundational:
     
    Good content requires that you are strategically embedding high-quality
    keywords across your content.  What you think your keywords
    are is irrelevant.  Focus on what your customer uses to search for your
    products or services.  Ask yourself the question, “If I didn’t know my
    company or product name, how would my prospective clients describe my
    business/service/product in a Google search?”

    1. GOAL:  Identify the top five
      (5) keywords which reflect how prospective clients describe your
      business.

    2. RESOURCES:
       


      http://www.goodkeywords.com
      can help you refine your keyword list.


      http://kendelllang.blogspot.com/search?q=keyword+selection
      gives
      more detail around developing your keyword list.

  2. Social Media Marketing CONTENT:
     
    Content has been, currently is…and always will be KING!

    If you don’t like writing or don’t believe you have time to invest, get over
    it and realize that this is the single most important investment you’ll make
    towards achieving your marketing goals.  This is worth repeating…CONTENT is
    the single most important component to your base website, your SEO strategy
    and now your Social Media Optimization Strategy (SMO).  Focus on producing
    content which is fresh and unique every week.  If you can’t commit to
    producing new and updated content at least once a week, find someone who can
    do that for you.

    1. GOAL:  Write a Press Release
      about an event or newsworthy story, incorporating your keywords above
      into the Title, the Summary Description, the Body and the About Us
      section.

    2. TIP:  Make sure your “About
      Us” section includes a link to your website.

  3. Social Media Marketing Accounts:
     
    Once you’ve identified your keywords and have written your killer CONTENT,
    now you’re ready to post that content out on social networking websites. 
    Since there are over 500 social networking websites, you’re going to have to
    decide where to invest your time and where you are going to want to post
    your content.  For immediate impact, we are providing two suggested social
    networking websites per major category, so pick three (3) sites and go
    create an account at each website:

    1. Social Networking Category:


                                                              
i.     


http://www.facebook.com


                                                            
ii.     


http://www.bebo.com


    1. Social Bookmarking Category:


                                                              
i.     


http://www.digg.com
 


                                                            
ii.     


http://www.stumbleupon.com
 


    1. Social Blogging Category:


                                                              
i.     


http://www.wordpress.com


                                                            
ii.     


http://www.tumblr.com


    1. Social Video Sharing Category:


                                                              
i.     


http://www.metacafe.com


                                                            
ii.     


http://www.dailymotion.com


    1. Social Photo Sharing Category:


                                                              
i.     


http://www.flickr.com


                                                            
ii.     


http://www.photobucket.com


    1. Social Professional Networking Category:


                                                              
i.     


http://www.linkedin.com


                                                            
ii.     


http://www.naymz.com


    1. Social Press Release Category:


                                                              
i.     


http://www.1888pressrelease.com


                                                            
ii.     


http://www.free-press-release.com


  1. Post Your Content:
      Now that you’ve
    selected your keywords, written your content and created your selected
    Social Network accounts, now you are ready to post your content.  Log in to
    each of the accounts you just created and follow the instructions for
    posting that content into each account.  Since you’ve written a Press
    Release, start by posting your press release to one of the Press Release
    sites.  After that, you can modify that content slightly and post it at one
    of the Blogging sites, and finally at your last account.

    1. GOAL:
        You want to be able to
      quickly and efficiently post your content to three (3) social network
      accounts you created in #3 above.

  2. Commit to Outbound Marketing:
      As a
    business owner promoting your products or service, you should focus on
    pushing Content TO your social network accounts and writing content with a
    goal of pulling traffic FROM your social networks TO your base website.  
    You want to EDUCATE…INSPIRE…ENGAGE with whatever content you are posting. 
    Always remember to include a compelling “call to action.”  The goal is not
    to build traffic for social networks, but to benefit from their traffic and
    attract prospective clients to your website with compelling “calls to
    action.”

    1. GOAL:  You want to publish
      relevant and interesting content that attracts potential clients to
      “click thru”

    2. NOTE:   It is going to feel
      counter-intuitive, but you want to PUSH your content to social network
      websites with the goal of PULLING viewers to your website.

  3. Get Your Google Places:
      You need to
    stake your claim to your physical address.  Search engines are heavily
    focusing on “Localized” search, so the more robust you make your Local
    profile, the better you will rank.  Enhance your listing
    with keyword-rich content targeting the top keyword phrases prospective
    consumers may use to find you.


    1. GOAL:  go to

      http://www.google.com/places
      and register your business by location

    2. RESOURCE: 

      http://www.worldclassid.com/page/google-local-maps
      provides a
      step-by-step guide for how to claim your Google Maps Listing.

  4. Get Referrals and Testimonials:
      Your
    ranking in social networks or referral based social networking sites like
    Yelp, Foursquare, Groupon or Living Social will be greatly improved by
    having solid recommendations or testimonials.  The more “reviews” you have
    the higher you rank.

    1. GOAL:  get three clients to
      write a recommendation and give you permission to post

  5. Claim Your Social Name: 
    Whether it
    is a trademarked name, your service name, a branded product as a keyword or
    your personal name, just like the domain name land rush…you are going to
    want to “claim your name” as a social account name.

    1. GOAL:  You want to “preserve”
      your brand, so get your name reserved at as many social networks as you
      can.

    2. RESOURCE:  

      www.WorldClassID.com
      has a comprehensive list of more than 500
      social networks, and it’s all FREE.

  6. It’s Not About Friends:
     
    Here is where we depart from traditional marketing resources and we
    encourage our business clients to modify their perspective about social
    networks.  Contrary to popular opinion, we discourage personal involvement
    in social networks for business purposes.  It is one thing to make a choice
    to personally get involved in Facebook or other social communities.  It is
    entirely another matter if a dentist who gets paid to do patient procedures
    is spending 4 hours a day on Facebook thinking that somehow that is going to
    build his dental practice.

    1. GOAL:
        encourage active movement
      of prospective customers OFF the social networks and draw them TO your
      website.

  7. DO NOT Put Links On Your Website: 
    We
    have a focus on outbound message insertion into social networks with the
    sole goal of pulling traffic back to our client’s websites.  We do
    everything possible to DISCOURAGE the posting of links to any of your social
    networking websites.  All this does is drive traffic AWAY from your website,
    the exact opposite of your goal to draw traffic TO your website enabling
    them to buy or engage with you.

1 comment:

Are You Confused About Social Networking?

Are You Confused About Social Networking?
Social Networking Software Service
Are You Confused
 About Social Networking? 
Social Networking Software Service
Trying To Make Sense of Social Networking?
What is Social Networking all about and how can it help your business?  Are you confused by hundreds of social networking websites?  Are you hiring a social network media coordinator to manage your MySpace, Facebook or Twitter accounts?  
 
If your social networking plan makes you feel like the picture above, WorldClassID will impact your search engine ranking and drive new leads by making your social networking strategic plan look like the following:
Social Networking Software Service
Positively Impact Search Engine Ranking
>If you don't have a social networking content plan, you're missing out on a significant new way that search engines are ranking your content. 
 
Drive New Leads to Your Website
>Social Networking gives you a positive forum to broadcast your message and achieve peer-to-=peer endorsements, the most powerful way to generate new leads.
 
WorldClassID
 
1155 Camino del Mar, Suite 521
Del Mar, California 92014
(760) 445-3315
Safe Unsubscribe
This email was sent to amy@chefspress.com by worldclassid@worldclass.com.
WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014

Social Media Marketing Health - You need solid social networking software to promote your business

Are You Confused About Social Networking?
Social Networking Software Service
Are You Confused
 About Social Networking? 
Social Networking Software Service
Trying To Make Sense of Social Networking?
What is Social Networking all about and how can it help your business?  Are you confused by hundreds of social networking websites?  Are you hiring a social network media coordinator to manage your MySpace, Facebook or Twitter accounts?  
 
If your social networking plan makes you feel like the picture above, WorldClassID will impact your search engine ranking and drive new leads by making your social networking strategic plan look like the following:
Social Networking Software Service
Positively Impact Search Engine Ranking
>If you don't have a social networking content plan, you're missing out on a significant new way that search engines are ranking your content. 
 
Drive New Leads to Your Website
>Social Networking gives you a positive forum to broadcast your message and achieve peer-to-=peer endorsements, the most powerful way to generate new leads.
 
WorldClassID
 
1155 Camino del Mar, Suite 521
Del Mar, California 92014
(760) 445-3315
Safe Unsubscribe
This email was sent to amy@chefspress.com by worldclassid@worldclass.com.
WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014

Are You Confused About Social Networking?



Are You Confused About Social Networking?






























Social Networking Software Service












Are You Confused
 About Social Networking? 



Social Networking Software Service




Trying To Make Sense of Social Networking?


What is Social Networking all about and how can it help your business?  Are you confused by hundreds of social networking websites?  Are you hiring a social network media coordinator to manage your MySpace, Facebook or Twitter accounts?  

 

If your social networking plan makes you feel like the picture above, WorldClassID will impact your search engine ranking and drive new leads by making your social networking strategic plan look like the following:



Social Networking Software Service




Positively Impact Search Engine Ranking

>If you don't have a social networking content plan, you're missing out on a significant new way that search engines are ranking your content. 
 

Drive New Leads to Your Website

>Social Networking gives you a positive forum to broadcast your message and achieve peer-to-=peer endorsements, the most powerful way to generate new leads.

 




WorldClassID

 
1155 Camino del Mar, Suite 521
Del Mar, California 92014
(760) 445-3315























Safe Unsubscribe
This email was sent to amy@chefspress.com by worldclassid@worldclass.com.





WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014









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