Keyword Selection is Foundational:
Good content requires that you are strategically embedding high-quality
keywords across your content. What you think your keywords
are is irrelevant. Focus on what your customer uses to search for your
products or services. Ask yourself the question, “If I didn’t know my
company or product name, how would my prospective clients describe my
business/service/product in a Google search?”
GOAL: Identify the top five
(5) keywords which reflect how prospective clients describe your
http://www.goodkeywords.com can help you refine your keyword list.
more detail around developing your keyword list.
Social Media Marketing CONTENT:
Content has been, currently is…and always will be KING!
If you don’t like writing or don’t believe you have time to invest, get over
it and realize that this is the single most important investment you’ll make
towards achieving your marketing goals. This is worth repeating…CONTENT is
the single most important component to your base website, your SEO strategy
and now your Social Media Optimization Strategy (SMO). Focus on producing
content which is fresh and unique every week. If you can’t commit to
producing new and updated content at least once a week, find someone who can
do that for you.
GOAL: Write a Press Release
about an event or newsworthy story, incorporating your keywords above
into the Title, the Summary Description, the Body and the About Us
TIP: Make sure your “About
Us” section includes a link to your website.
Social Media Marketing Accounts:
Once you’ve identified your keywords and have written your killer CONTENT,
now you’re ready to post that content out on social networking websites.
Since there are over 500 social networking websites, you’re going to have to
decide where to invest your time and where you are going to want to post
your content. For immediate impact, we are providing two suggested social
networking websites per major category, so pick three (3) sites and go
create an account at each website:
Social Networking Category:
Social Bookmarking Category:
Social Blogging Category:
Social Video Sharing Category:
Social Photo Sharing Category:
Social Professional Networking Category:
Social Press Release Category:
Post Your Content: Now that you’ve
selected your keywords, written your content and created your selected
Social Network accounts, now you are ready to post your content. Log in to
each of the accounts you just created and follow the instructions for
posting that content into each account. Since you’ve written a Press
Release, start by posting your press release to one of the Press Release
sites. After that, you can modify that content slightly and post it at one
of the Blogging sites, and finally at your last account.
GOAL: You want to be able to
quickly and efficiently post your content to three (3) social network
accounts you created in #3 above.
Commit to Outbound Marketing: As a
business owner promoting your products or service, you should focus on
pushing Content TO your social network accounts and writing content with a
goal of pulling traffic FROM your social networks TO your base website.
You want to EDUCATE…INSPIRE…ENGAGE with whatever content you are posting.
Always remember to include a compelling “call to action.” The goal is not
to build traffic for social networks, but to benefit from their traffic and
attract prospective clients to your website with compelling “calls to
GOAL: You want to publish
relevant and interesting content that attracts potential clients to
NOTE: It is going to feel
counter-intuitive, but you want to PUSH your content to social network
websites with the goal of PULLING viewers to your website.
Get Your Google Places: You need to
stake your claim to your physical address. Search engines are heavily
focusing on “Localized” search, so the more robust you make your Local
profile, the better you will rank. Enhance your listing
with keyword-rich content targeting the top keyword phrases prospective
consumers may use to find you.
GOAL: go to
http://www.google.com/places and register your business by location
http://www.worldclassid.com/page/google-local-maps provides a
step-by-step guide for how to claim your Google Maps Listing.
Get Referrals and Testimonials: Your
ranking in social networks or referral based social networking sites like
Yelp, Foursquare, Groupon or Living Social will be greatly improved by
having solid recommendations or testimonials. The more “reviews” you have
the higher you rank.
GOAL: get three clients to
write a recommendation and give you permission to post
Claim Your Social Name: Whether it
is a trademarked name, your service name, a branded product as a keyword or
your personal name, just like the domain name land rush…you are going to
want to “claim your name” as a social account name.
GOAL: You want to “preserve”
your brand, so get your name reserved at as many social networks as you
www.WorldClassID.com has a comprehensive list of more than 500
social networks, and it’s all FREE.
It’s Not About Friends:
Here is where we depart from traditional marketing resources and we
encourage our business clients to modify their perspective about social
networks. Contrary to popular opinion, we discourage personal involvement
in social networks for business purposes. It is one thing to make a choice
to personally get involved in Facebook or other social communities. It is
entirely another matter if a dentist who gets paid to do patient procedures
is spending 4 hours a day on Facebook thinking that somehow that is going to
build his dental practice.
GOAL: encourage active movement
of prospective customers OFF the social networks and draw them TO your
DO NOT Put Links On Your Website: We
have a focus on outbound message insertion into social networks with the
sole goal of pulling traffic back to our client’s websites. We do
everything possible to DISCOURAGE the posting of links to any of your social
networking websites. All this does is drive traffic AWAY from your website,
the exact opposite of your goal to draw traffic TO your website enabling
them to buy or engage with you.