Internet Marketing 101 - Personal Brand Development Components

Internet Marketing 101

Personal Brand Development Components

In a recent article titled "Personal Brand Management: The Secret to Career Mobility" by Todd Rhoad he states, "Developing personal brand equity is a key element to establishing and maintaining your career mobility. Increasing manager equity is the quickest method for improving and selling your brand throughout the organization. It requires an understanding of what managers like, how to measure your changes and how to influence their perceptions with less effort."


Developing a compelling personal brand image still remains essential to positioning yourself. Everyone is overworked and unable to focus entirely on any one thing, so your ability to have someone managing your personal brand is essential. Professional development in the corporation has morphed into the reality that you have to manage your own personal development. In other words, management doesn't have time to help you develop your career. Sure, they'll take a few minutes to help you jot down your goals but it won't go much further than that. Employees don't get the kind of attention nowadays that helps develop careers. The best way to promote yourself is to promote your personal brand and that is what I deliver for my clients, personal brand management.

Personal brand management has a variety of components and you should carefully consider how to integrate all of the following into your personal brand strategy.

Internet Marketing

Methodology. Strategy. Technology. Execution.

These elements are the foundation to delivering powerful results. Having the ability to do a 360 degree evaluation and to seamlessly implement all aspects of an Internet marketing plan provides my clients a single source solution when partnering with me.

Pay Per Click Management

Pay Per Click Management (PPC) - My personal brand management implements a pay per click strategy which has a solid track record of delivering superior ROI.  My results are certified by Google, Yahoo!, and MSN.

Search Engine Optimization Search Engine Optimization (SEO) - My experience as an SEO analyst provides my clients with efficient, high ROI producing organic search engine optimization campaigns that are part of a fully integrated Internet marketing strategy.

Paid Inclusion (SSP)

Paid Inclusion - I help businesses extend their Internet marketing reach at a low and controllable cost through paid inclusion marketing also known as Yahoo SSP.

Content Advertising

Content Advertising - My Interactive marketing expertise continuously maximizes content advertising opportunities for my clients and refines a placement strategy to give my clients new leads, eCommerce sales, and millions of impressions.

Social Media Marketing

Social Media Marketing - My targeted social media marketing will help you personally or your business control, protect, and grow your brand.  There is a huge brand awareness developed through social network marketing and you need someone with my experience to help you protect your personal brand.

Website Design Website Design & Development - As a full service Internet marketing specialist, my ability to create custom websites and landing pages that blend visual appeal with usability for the end goal of conversions is part of the overall personal branding strategy.

Online Video Marketing

Video Marketing - I cannot underestimate the importance of developing compelling, rich media content to effectively communicate your value proposition and convert visitors into customers. I spend a great deal of time getting my customers into the studio to produce effective video interviews to share their personal brand via video.

Affiliate Marketing

Affiliate Marketing - I have broad experience managing affiliate programs in various industries, including one of Commission Junction's top 10 affiliate marketing programs. If you are providing a service and are looking to leverage your solution, you must have an affiliate marketing strategy and I can help you accomplish this.

Discovering your personal brand is the most challenging part because it takes the most thought. I can help you find yourself.  Once you understand that, it is time to create your brand. Once the creation process completed, you are now able to deliver this content, both verbally and electronically, to whoever you want to understand who you are and what value you provide.

Even with a strong Personal Brand, over time it may decay or be out-of-date. That is why the third strategy is to maintain your Personal Brand over time. The brand must be updated with the latest technical competencies, attire, and feel in order to survive. The market changes rapidly and corporations transition, forcing you to evolve in the same fashion. It's all about knowing where you are, who you want to be, and strategizing how to get there.

 

Top 5 Personal Branding Tips for Success

1. 
   
   Start by letting me help you discover your personal brand.
   
   
   
2. 
   
   Ensure your skills, competencies, interests, and personality match your objectives.
   
   
   
3. 
   
   Network with peers, professionals in your field, and family members.
   
   
   
4. 
   
   Create all tangible pieces simultaneously with your intangible core message for maximum consistency.
   
   
   
5. 
   
   Send out as many invitations to network as you can, with the strongest content you have.
   
   
   

Career development is dead and Personal Branding is in. There are far too many job applicants for you not to take into account the entire personal brand management issue. Personal Branding is about differentiation, positioning, and creativity. It allows you to have a better insight into what you're interested in, your career, and your pursuit of happiness. Ask yourself this: Do I want to be like everyone else? If you do, then you will not be chosen for a competitive position. Those who aren't distinct are known, in marketing, as commodities. Commodities have to battle on price and you want to be compensated for your value, so stick with Personal Branding. Commodities are easily replaceable and unrecognizable by the target audience.

There is an even bigger picture with Personal Branding and that is life. Those who have strong brands will not only succeed at their profession, but will also have a better life experience because they will gain confidence in their skills and feel unique in a world where there are billions of people. Career development was only the beginning and now Personal Branding has taken over and you must brand yourself!

Let me help you, so call me at 760.445.3315 or email me at kendell.lang@gmail.com