Social Media Expert Kendell Lang Explains Why MMJ Community Needs to Leverage the Power of Digital Marketing

In 2016, the medical marijuana industry generated an estimated US$6.7 billion according to the Arcview Market Research website, a truly staggering amount for a budding industry that’s not even technically legal at the federal level! But here’s the real shocker... According to Bloomberg Markets, medical marijuana is projected to be worth $50 billion in 2026! The moral of this story is that medical marijuana industry is huge and the playing field is ripe for bold entrepreneurs. Or at least this is what Kendell Lang believes, a real estate expert from Del Mar, California.

Why would a real estate expert care about medical marijuana?

As it turns out, Kendell Lang has forged a REIT called Fusion Properties Management Group that provides single purpose real estate and fully kitted out grow facilities for state-licensed medical cannabis growers. Kendell Lang, a true entrepreneur, has also spent decades working in digital marketing and has fused his passion for the life sciences (he has a degree in Biology), real estate and marketing to provide marijuana businesses with the ultimate tailored solutions to get their operations off the ground and on a course to stratospheric success!

“Marijuana-related businesses, just like any other business, need to focus a healthy portion of their time and capital on marketing and particularly social media marketing,” explains Kendell Lang. “However, given the plethora of advertising restrictions that have been put in place by state law-makers, it can prove tricky to craft a strategic marketing plan. You’ve got to proceed with the utmost caution and yet, with the increasing amount of competition blooming across the industry, you’ve also got to establish a powerful brand identity. You’ve got to saturate the market with your messaging if you’re to be establish yourself as the go-to brand for medical marijuana.”

How can a marijuana-related business market itself at a time when it’s still considered a Schedule 1 drug that needs to stay well out of eyesight and earshot of minors?

“It’s a tricky conundrum for marijuana businesses to figure out,” explains social media expert Kendell Lang. “Without industry-specific experience and without an intimate knowledge of the laws surrounding the marketing aspect, medical marijuana businesses risk hitting dead-end after dead-end in the labyrinth of advertising restrictions. That’s if they manage to stay in the law-makers’ good books! These difficulties are why we [Fusion Properties] offer all of our medical marijuana tenants a thorough marketing education and all the assistance they need to get their brand name visible to search engines and trending on social media. This is an additional service we offer through Fusion Properties because we know that our success lies in our tenant’s success.”

Kendell Lang is a social media and real estate expert on a mission so if you are a state-licensed medical marijuana cultivator or manufacturer and would like to learn about using social media to boost your business, or find out more about Fusion Properties’ real estate and construction services, contact Kendell Lang at +1 760 445 3315 or go to https://calendly.com/kendell-lang to schedule a discovery call.

Contact Social Media Expert Kendell Lang

Kendell Lang
CEO & Principal Investor
FUSION PROPERTIES MANAGEMENT GROUP, INC.
Oriental Center, Suite P1 | 254 Munoz Rivera Avenue | San Juan | Puerto Rico | 00918
Email: ceo@fusionproperties.us
Phone: +1 760 445 3315

You can see Kendell R. Lang live in action on his YouTube Channel or sign up for one of his Webinars Here. Learn more about his Consulting Services or even book this Social Media Expert to present to your company or at one of your events!

Social Media Keynote Speaker Kendell Lang Explains How MMJ Operators Can Supercharge Their Digital Ranking

Social media is proven powerful ally in the realm of online marketing and business. Sites like Facebook, Twitter and Pinterest used to be a way to connect and share media with friends and family, but now they’re also fundamental portals through which businesses can promote themselves and cultivate positive relationships with customers. Getting started with social media, however, can prove tricky, especially for businesses without any experience in digital marketing. Without a foolproof and tailored strategy, a trial-and-error approach to social media marketing can become time-consuming, expensive and bear little fruit.

This is where a professional social media keynote speaker like Kendell Lang can be of tremendous value, especially for budding medical marijuana (MMJ) businesses and operators...

Specialized Social Media Strategy for MMJ Operators

With decades’ worth of experience in digital marketing and, with a finger firmly on the pulse of social media, Kendell deeply understands the importance of this marketing avenue. Furthermore, with his education, background and current business in the life sciences and particularly controlled environment agriculture, Kendell Lang has a lot to say to budding MMJ operators, growers, manufacturers and distributers on how to rise above a very challenging market that’s simply bursting with competitors.

“Medical marijuana businesses operate within a rapidly expanding industry with incredible opportunities,” says Kendell Lang, social media keynote speaker. “However, with all this potential comes steep competition. This is not even to mention the incredible challenges the average MMJ business faces, which is why MMJ operators need to get on board with social media marketing and establish themselves as a powerful brand with the best products.”

A MMJ Real Estate Company That Helps Its Tenants Succeed

Kendell Lang is not only a social media keynote speaker, he is also the founder and CEO of a Real Estate Investment Trust (REIT) called Fusion Properties Management Group that provides high quality real estate and specialized MMJ facilities to state-licensed cannabis tenants. “We don’t just aim to provide marijuana-related businesses with the real estate and facilities they need, Fusion also wants to teach our tenants to be the best marketers they can be so that they can have the highest sales, best brands and largest market share,” explains social media keynote speaker, Kendell Lang.

What are the important aspects budding MMJ business should pay attention to with their marketing? Kendell Lang provides a few tips...

• Listen to and Interact with your Audience: “Social media is about two-way communication with your audience. Engage them, respond to them, even if their message or comment is bad,” says Kendell. “Don’t only use social media as a way to disseminate information. Make your audience like you by presenting the personality behind the brand.”

• Build a Focused Social Media Strategy Based on Quality: “Your social media marketing strategy should be highly goal-orientated and focused,” says social media keynote speaker, Kendell Lang. “The minute you lose focus is the minute you start wasting dollars and time. Also, quality outplays quantity in the arena of social media. All the content you post should be high quality, engaging and sharable.”

• Determine Important Industry Influencers: “You can piggyback your exposure onto the popularity of major industry players, which we call ‘social media influencers’. Spend a little time finding the online influencers in your market, people whose names are known throughout the industry and who have major audiences on social media. By mentioning these names in your content and linking to their sites, you’re more likely to catch their attention and possibly even build a relationship with them.”

• Be Consistent and Accessible: “Establish a content publishing calendar to ensure that you post regularly and remain visible and front-of-mind with your audience,” explains social media keynote speaker, Kendell Lang. “If your brand cannot be easily found by your market, you’ll simply make way for your competitors. Be visible, post regularly, respond to comments and establish a conversation with your market.”

In Conclusion

All businesses, but especially MMJ businesses need to embrace social media marketing if they’re to secure themselves a lion’s share of the market. There are bountiful opportunities available in this budding industry but only smart social media strategy will enable businesses to overcome the challenges and enjoy incredible success.

Contact Social Media Keynote Speaker Kendell Lang

Kendell Lang
CEO & Principal Investor
FUSION PROPERTIES MANAGEMENT GROUP, INC.
Oriental Center, Suite P1 | 254 Munoz Rivera Avenue | San Juan | Puerto Rico | 00918
Email: ceo@fusionproperties.us
Phone: +1 760 445 3315

If you are a state-licensed medical marijuana cultivator or manufacturer and would like to learn more about using social media to supercharge your online visibility and rankings, contact social media keynote speaker Kendell Lang at +1 760 445 3315.

You can see Kendell Lang live in action on his YouTube Channel or sign up for one of his Webinars Here. Learn more about his Consulting Services or even book this Social Media Keynote Speaker to present to your company or at one of your events!

You can also go to https://calendly.com/kendell-lang to schedule a discovery call.

Social Media Strategies That Work: Social Media Expert Kendell Lang Shares Trade Secrets

Social media expert, Kendell Lang, reveals his trade secrets for effective and lucrative social media marketing strategies that work for businesses of all sizes and within all industries.

A strategic social media marketing plan is fundamental in building a phenomenal online presence. If you do it right you can go from a “nobody” to a social media sensation and celebrity, literally overnight. The same can be said for businesses of all sizes and within all industries. “A smart social media marketing strategy has the power to distinguish you from your steepest competition, even if you’re a small start-up business,” says Kendell Lang, a social media expert and keynote speaker from Del Mar, California.

And that’s the bottom line, really: businesses that use social media intelligently can drive more traffic to their websites and see more sales in a shorter period of time than traditional advertising. “If you’re not leveraging the power of social media, you’re getting left behind,” says Kendell Lang, who reveals a few of his trade secrets here...

Trade Secrets From a Social Media Keynote Speaker

In this incredible connected world, businesses are using the plethora of social media platforms to engage with past, present and prospective customers, reinforce their brand messaging, influence customer opinions and provide customers with better, more efficient service, amongst others. These outcomes are tantalizing but designing a strategic social media marketing plan that can deliver these outcomes isn’t a one-size-fits-all effort.

This is why experience in the realm of social media and marketing is crucial. It’s also why experienced social media experts like Kendell Lang are coveted by businesses wanting to take the leap into the social era of digital marketing. We asked Kendell what he finds to be the keys to success in social media marketing...

Identify Your Social Media Marketing Goals & Target Audience

“You’ve got to identify your goals. You can only design the perfect social media strategy with a high return on investment if you truly understand the goals you’re trying to achieve. Of course, the ultimate goal is to increase revenue, but you need to define shorter-term, achievable goals that will become the milestones that guide you towards that ultimate success. For example, increase Facebook followers to 50,000.

“Another key to success is to really identify and define your target audience. Reduce everything you know about them to an archetype personality or set of archetypes. Who are they? You’ve got to understand who your customers are so that your social media marketing will speak to them,” says social media expert Kendell Lang.

Start The Conversation & See What Your Competitors are Doing

“Businesses and brands that use social media as a two-way communication medium tend to have far more success,” says Kendell Lang. “Reply to messages and comments, answer questions and acknowledge feedback, both bad and good. If you don’t have time, hire a social media administrator. Your audience wants to see the humanity behind the brand and if you come across as personable and helpful, you’ll have them hooked for life.”

Another extremely useful tip is to refer to your competition’s social media efforts for guidance. “Don’t be afraid to look at what your successful competitors are doing, their Facebook page, its presentation, the content on it and how your competitors engage with their fans and followers,” says social media expert Kendell Lang. “Why learn from your own mistakes when you can learn from your competitors’ success?”

Businesses that incorporate the best practices in their social media strategy can benefit enormously, seeing measurable increases in brand awareness, lead conversion, brand advocacy, customer satisfaction and ultimately, revenue!

Contact Kendell Lang, Social Media Expert

If you are looking for a Social Media Keynote Speaker that can show real-time results, Kendell Lang’s dynamic, leading edge, and knowledge-packed digital marketing presentations provide you with solutions that can be immediately implemented. Contact Kendell today to learn more about how he can coach you into marketing success!

Email: ceo@worldclass.com
Call Toll Free: +1 866 347 3321
Phone: +1 760 445 3315
Fax: +1 866 347 3321

You can see Kendell Lang live in action on his YouTube Channel or sign up for one of his Webinars Here. Learn more about his Consulting Services or even Book this Social Media Expert to speak to your company or at one of your events!