This is way too funny!!!
Saturday, July 31, 2010
Wednesday, July 21, 2010
Social Media Gaining Popularity with Corporate Travel Professionals
Press Release Source: American Express Business Travel On Wednesday July 21, 2010, 9:34 am EDT
NEW YORK--(BUSINESS WIRE)--New research by American Express Business Travel found that corporate travel professionals are increasingly using social media to communicate with travelers and to stay on top of latest travel industry information. Respondents also reported high expectations regarding their companies’ future social media usage plan, reporting that within the next year forums, webcasts, and online video are the most likely to be implemented by businesses.
The latest research report “Social Media in Business Travel Management” by American Express Business Travel’s eXpert insights research practice outlines the evolution of social media tools and sites from consumer use to business-to-business use, and illustrates how social media supports managed business travel today. The research also includes survey results conducted in the beginning of 2010 to reveal how individuals as well as their companies are currently embracing social media technology and how they might use these tools to support managed travel in the future.
“As businesses around the globe alter the way they communicate and receive information from clients and prospects, social media has also proven to be a useful and effective tool to share pertinent information with employees and drive change in organizations,” said Christa Degnan Manning, director, eXpert insights, American Express Business Travel.
“Applying this research to the social networking platform we’ve launched, BusinessTravelConneXion, it is encouraging to see corporate travel departments becoming more comfortable with this form of collaboration,” said Alicia Tillman, vice president, corporate affairs and marketing services, American Express Business Travel. “We will continue to provide a free forum to share ideas, connect community members, and offer webcasts, videos and blogs to meet the demand for industry information and connection entrepreneurial travel category managers are looking for today.”
Social Media Finds a Role in Corporate Travel
Social media has evolved to play a role in business travel programs. While half (50%) of respondents said that they use social media to some extent to support travel management today, mid-size companies ($3M to $10M USD in air volume) were the largest adopters (59%) of social media to support business travel management to date.
Many respondents indicated that the primary benefit of social media in supporting managed travel is educating themselves or their organization about the market. In fact, 44 percent indicated that staying on top of the latest travel information was the most important social media benefit. This response was followed closely by the interest in using social networking to learn and communicate best practices and reduce business travel costs (43%). Other findings include:
42% use social networking to look for preferred vendors and services from travelers
34% seek to uncover travel patterns that could lend to better vendor rates and services
27% look to gain visibility into traditionally siloed business functions/departments
26% use social media tools to encourage travelers to network with each other
18% network with other travel manager/procurement officer peers
Customization and Oversight Desired For Expanded Social Media Use
Of those survey respondents who do use social media to support travel management, when asked specifically what features or functionality would they add if they could design their own social media tools for professional use, the majority (61%) indicated they wanted flexibility to accommodate business travel management processes. Other top ranking features/functionality include:
Real time updates such as mobile application, the ability to push out notifications and alerts (39%)
Supervision of the entire social media sharing process and specific monitoring of those who are using social media tools (35%)
Reporting ability – notification to website abuse, comments and security issues (29%)
Corporations Apprehensive About Implementing Social Media Tools
Even though the global economic crisis curbed spending, financing was not the main social networking adoption barrier. In fact, only six percent of respondents cited lack of funding as the most significant barrier or challenge to adopt social media tools.
The most significant barrier to adoption of social media as an organization has been the lack of direct benefits realization. Twenty percent found the business case for social media tools and usage within travel management programs unclear. Lack of strategy or understanding and lack of support from upper management each followed at 15 percent respectively.
Notably, only five percent of respondents indicated that they have had no barriers or challenges to adopt social media tools as an organization.
“While companies have a way to go to embrace widespread social media acceptance, they are very involved in evaluating how to use these new technologies rather than simply dismissing it particularly as younger generations enter the workforce and move up the corporate ladder,” continued Manning.
American Express Business Travel’s own www.businesstravelconneXion.com (btX) is an online community serving as the destination for travel professionals to become more informed about travel and expense programs by learning from peers and experts. Community members including travel buyers, suppliers, technology providers, industry experts and influencers, use btX to discuss perspectives, share best practices, build relationships and stay up to date on current research and industry news. The site has grown into a community with an approximate 8,500 user base where thousands of members have participated in online events such as webinars on how to recession proof travel programs, how to adapt to the “New Normal” of business travel, building a strategic meetings management program along with volcanic ash emergency tutorials. Regularly established bloggers from the industry have also prompted hundreds viewing the sites’ blog each month.
About American Express Business Travel
American Express Business Travel (www.americanexpress.com/businesstravel), a division of American Express Company, is committed to helping its clients maximize the return on their travel investment through increased cost savings, world-class customer service and greater spending control. With clients ranging from small businesses to multinational corporations, American Express Business Travel provides a combination of industry-leading technology, travel management consulting, strategic sourcing and supplier negotiation support, alongside global customer service available online and offline. The Company also provides a dynamic online community (www.businesstravelconneXion.com) harnessing the collective intelligence of those in the business travel industry offering a variety of perspectives, best practices, current research and industry news.
American Express operates one of the world’s largest travel agency networks with locations in over 140 countries worldwide. Total travel sales volume in 2009 was $21.5 billion, including proprietary volume, volume processed through joint ventures, and American Express branded volume processed through its partner network.
American Express Company is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success.
To Learn more about using Automated Social Media Marketing for your business, go to WorldClassID Social Media Optimization.
NEW YORK--(BUSINESS WIRE)--New research by American Express Business Travel found that corporate travel professionals are increasingly using social media to communicate with travelers and to stay on top of latest travel industry information. Respondents also reported high expectations regarding their companies’ future social media usage plan, reporting that within the next year forums, webcasts, and online video are the most likely to be implemented by businesses.
The latest research report “Social Media in Business Travel Management” by American Express Business Travel’s eXpert insights research practice outlines the evolution of social media tools and sites from consumer use to business-to-business use, and illustrates how social media supports managed business travel today. The research also includes survey results conducted in the beginning of 2010 to reveal how individuals as well as their companies are currently embracing social media technology and how they might use these tools to support managed travel in the future.
“As businesses around the globe alter the way they communicate and receive information from clients and prospects, social media has also proven to be a useful and effective tool to share pertinent information with employees and drive change in organizations,” said Christa Degnan Manning, director, eXpert insights, American Express Business Travel.
“Applying this research to the social networking platform we’ve launched, BusinessTravelConneXion, it is encouraging to see corporate travel departments becoming more comfortable with this form of collaboration,” said Alicia Tillman, vice president, corporate affairs and marketing services, American Express Business Travel. “We will continue to provide a free forum to share ideas, connect community members, and offer webcasts, videos and blogs to meet the demand for industry information and connection entrepreneurial travel category managers are looking for today.”
Social Media Finds a Role in Corporate Travel
Social media has evolved to play a role in business travel programs. While half (50%) of respondents said that they use social media to some extent to support travel management today, mid-size companies ($3M to $10M USD in air volume) were the largest adopters (59%) of social media to support business travel management to date.
Many respondents indicated that the primary benefit of social media in supporting managed travel is educating themselves or their organization about the market. In fact, 44 percent indicated that staying on top of the latest travel information was the most important social media benefit. This response was followed closely by the interest in using social networking to learn and communicate best practices and reduce business travel costs (43%). Other findings include:
42% use social networking to look for preferred vendors and services from travelers
34% seek to uncover travel patterns that could lend to better vendor rates and services
27% look to gain visibility into traditionally siloed business functions/departments
26% use social media tools to encourage travelers to network with each other
18% network with other travel manager/procurement officer peers
Customization and Oversight Desired For Expanded Social Media Use
Of those survey respondents who do use social media to support travel management, when asked specifically what features or functionality would they add if they could design their own social media tools for professional use, the majority (61%) indicated they wanted flexibility to accommodate business travel management processes. Other top ranking features/functionality include:
Real time updates such as mobile application, the ability to push out notifications and alerts (39%)
Supervision of the entire social media sharing process and specific monitoring of those who are using social media tools (35%)
Reporting ability – notification to website abuse, comments and security issues (29%)
Corporations Apprehensive About Implementing Social Media Tools
Even though the global economic crisis curbed spending, financing was not the main social networking adoption barrier. In fact, only six percent of respondents cited lack of funding as the most significant barrier or challenge to adopt social media tools.
The most significant barrier to adoption of social media as an organization has been the lack of direct benefits realization. Twenty percent found the business case for social media tools and usage within travel management programs unclear. Lack of strategy or understanding and lack of support from upper management each followed at 15 percent respectively.
Notably, only five percent of respondents indicated that they have had no barriers or challenges to adopt social media tools as an organization.
“While companies have a way to go to embrace widespread social media acceptance, they are very involved in evaluating how to use these new technologies rather than simply dismissing it particularly as younger generations enter the workforce and move up the corporate ladder,” continued Manning.
American Express Business Travel’s own www.businesstravelconneXion.com (btX) is an online community serving as the destination for travel professionals to become more informed about travel and expense programs by learning from peers and experts. Community members including travel buyers, suppliers, technology providers, industry experts and influencers, use btX to discuss perspectives, share best practices, build relationships and stay up to date on current research and industry news. The site has grown into a community with an approximate 8,500 user base where thousands of members have participated in online events such as webinars on how to recession proof travel programs, how to adapt to the “New Normal” of business travel, building a strategic meetings management program along with volcanic ash emergency tutorials. Regularly established bloggers from the industry have also prompted hundreds viewing the sites’ blog each month.
About American Express Business Travel
American Express Business Travel (www.americanexpress.com/businesstravel), a division of American Express Company, is committed to helping its clients maximize the return on their travel investment through increased cost savings, world-class customer service and greater spending control. With clients ranging from small businesses to multinational corporations, American Express Business Travel provides a combination of industry-leading technology, travel management consulting, strategic sourcing and supplier negotiation support, alongside global customer service available online and offline. The Company also provides a dynamic online community (www.businesstravelconneXion.com) harnessing the collective intelligence of those in the business travel industry offering a variety of perspectives, best practices, current research and industry news.
American Express operates one of the world’s largest travel agency networks with locations in over 140 countries worldwide. Total travel sales volume in 2009 was $21.5 billion, including proprietary volume, volume processed through joint ventures, and American Express branded volume processed through its partner network.
American Express Company is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success.
To Learn more about using Automated Social Media Marketing for your business, go to WorldClassID Social Media Optimization.
Friday, July 16, 2010
How To Use Social Media Marketing To Generate New Leads
New Social Media Optimization (SMO) Capabilities demonstrated through
Automated Social Media Marketing Offering.
New Automated Social Media Marketing Solution for Social Media Account Creation, Social Networking Website Personalization, and Social Media Advertising Help Marketers Make Sense of Social Media Optimization.
SAN DIEGO, CA, April 2010 (online) – WorldClass Brand Management, the premier Social Media Marketing Agency and recognized leader in automated social media marketing software solutions, today announced the availability of new "Automated Social Media Optimization Solution Packs" -- innovative social media marketing for automated creation of social networking websites (including personalization), and social media marketing capabilities for users of its automated social media marketing solutions.
In today’s socially networked world, everybody is generally aware of social networking websites like Twitter, Myspace, Facebook and LinkedIn. Millions of individuals have utilized these sites to find more friends, but savvy marketers are now using social networking profiles to drive more visitors to their core website. This is called social media marketing.
You may believe that social networking sites are completely pointless. But here is where we take a contrarian view in that social networking sites are actually broadcast distribution systems which help us get our message to a new audience in a totally unique way.
You have to be clear about your objectives, and this may sound crass, but you have to view this as a one-way messaging system. It is impossible to think of managing thousands of friends on hundreds of different social networking sites, and that’s just not the objective. You want maximum exposure to drive new leads to your core website and social networking websites can do just that.
Remember, most “industry experts” will tell you that social networking is give and take and that you need to be part of other peoples’ network. Honestly, that’s just a way for them to convince you to waste your time and money trying to convince you they might actually know something about social network marketing. Our approach is totally different.
It is crucial to post your web site URL or video links on your profile, and on your status. If the URL is too long, you can create a shorter link by using free web services like www.tiny.cc.
Are you stressed by wasting countless hours on social networks, online marketing, and Search Engine Optimization? Discover automated social media marketing. Go to the website www.WorldClassID.com.
About WorldClass Brand Management and WorldClassID
Brand HyperDistribution: a social network distribution channel. WorldClassID utilizes a variety of peer-to-peer technologies which are even more efficient at reaching a target social network audience than any single method of channel distribution such as print, email, video, social networking, direct mail, network and online broadcasting.
WorldClassID provides a unique methodology to most widely distribute your brand message. Whether you want more clients, are looking to sell more product or want to reinvent yourself…the WorldClassID Social Networking Software Service is the solution. WorldClassID is a proven alternative to traditional marketing solutions and the only personal branding solution on the market today that can validate the distribution of content through HyperDistribution.
For more information about becoming a WORLDCLASSID CUSTOMER visit http://www.WorldClassID.com or to schedule an interview with Mr. Kendell Lang, please contact by email at Kendell.Lang@worldclass.com or by phone at 760.445.3315.
“Are you overwhelmed by Social Networking? Are you confused by hundreds of social networking sites? Are you hiring a social network coordinator to manage your MySpace, Facebook or Twitter accounts? WorldClassID Service is the answer. This revolutionary new social networking software service gives you the answer to managing your personal brand in the SocialSphere without being totally frustrated. WorldClassID is what can help you harness the power of the SocialSphere without driving you crazy.
WorldClassID (http://www.WorldClassID.com) is all about providing answers to the question, "do you have a consolidated social content management and social network channel publication system that allows you to WRITE ONCE and then PUBLISH GLOBALLY?" WorldClassID is "Simplifying the SocialSphere™" and making sense out of a chaotic jumble of hundreds of social networking sites.”
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Automated Social Media Marketing Offering.
How To Use Social Media Marketing to Generate New Leads! - kewego
WorldClass Brand Management, the premier Social Media Marketing Agency and recognized leader in automated social media marketing software solutions, today announced the availability of new "Automated Social Media Optimization Solution Packs" -- innovative social media marketing for automated creation of social networking websites (including personalization), and social media marketing capabilities for users of its automated social media marketing solutions.
In today’s socially networked world, everybody is generally aware of social networking websites like Twitter, Myspace, Facebook and LinkedIn. Millions of individuals have utilized these sites to find more friends, but savvy marketers are now using social networking profiles to drive more visitors to their core website. This is called social media marketing.
WorldClass Brand Management, the premier Social Media Marketing Agency and recognized leader in automated social media marketing software solutions, today announced the availability of new "Automated Social Media Optimization Solution Packs" -- innovative social media marketing for automated creation of social networking websites (including personalization), and social media marketing capabilities for users of its automated social media marketing solutions.
In today’s socially networked world, everybody is generally aware of social networking websites like Twitter, Myspace, Facebook and LinkedIn. Millions of individuals have utilized these sites to find more friends, but savvy marketers are now using social networking profiles to drive more visitors to their core website. This is called social media marketing.
Keywords: social media networking social social network network social social networking sites online id social definition brand management social society social web social website issues management reputation management social analysis social identity social networking software the social network sociology social marketing branding
Video from socialmediaguru
New Automated Social Media Marketing Solution for Social Media Account Creation, Social Networking Website Personalization, and Social Media Advertising Help Marketers Make Sense of Social Media Optimization.
SAN DIEGO, CA, April 2010 (online) – WorldClass Brand Management, the premier Social Media Marketing Agency and recognized leader in automated social media marketing software solutions, today announced the availability of new "Automated Social Media Optimization Solution Packs" -- innovative social media marketing for automated creation of social networking websites (including personalization), and social media marketing capabilities for users of its automated social media marketing solutions.
In today’s socially networked world, everybody is generally aware of social networking websites like Twitter, Myspace, Facebook and LinkedIn. Millions of individuals have utilized these sites to find more friends, but savvy marketers are now using social networking profiles to drive more visitors to their core website. This is called social media marketing.
You may believe that social networking sites are completely pointless. But here is where we take a contrarian view in that social networking sites are actually broadcast distribution systems which help us get our message to a new audience in a totally unique way.
You have to be clear about your objectives, and this may sound crass, but you have to view this as a one-way messaging system. It is impossible to think of managing thousands of friends on hundreds of different social networking sites, and that’s just not the objective. You want maximum exposure to drive new leads to your core website and social networking websites can do just that.
Remember, most “industry experts” will tell you that social networking is give and take and that you need to be part of other peoples’ network. Honestly, that’s just a way for them to convince you to waste your time and money trying to convince you they might actually know something about social network marketing. Our approach is totally different.
It is crucial to post your web site URL or video links on your profile, and on your status. If the URL is too long, you can create a shorter link by using free web services like www.tiny.cc.
Are you stressed by wasting countless hours on social networks, online marketing, and Search Engine Optimization? Discover automated social media marketing. Go to the website www.WorldClassID.com.
About WorldClass Brand Management and WorldClassID
Brand HyperDistribution: a social network distribution channel. WorldClassID utilizes a variety of peer-to-peer technologies which are even more efficient at reaching a target social network audience than any single method of channel distribution such as print, email, video, social networking, direct mail, network and online broadcasting.
WorldClassID provides a unique methodology to most widely distribute your brand message. Whether you want more clients, are looking to sell more product or want to reinvent yourself…the WorldClassID Social Networking Software Service is the solution. WorldClassID is a proven alternative to traditional marketing solutions and the only personal branding solution on the market today that can validate the distribution of content through HyperDistribution.
For more information about becoming a WORLDCLASSID CUSTOMER visit http://www.WorldClassID.com or to schedule an interview with Mr. Kendell Lang, please contact by email at Kendell.Lang@worldclass.com or by phone at 760.445.3315.
“Are you overwhelmed by Social Networking? Are you confused by hundreds of social networking sites? Are you hiring a social network coordinator to manage your MySpace, Facebook or Twitter accounts? WorldClassID Service is the answer. This revolutionary new social networking software service gives you the answer to managing your personal brand in the SocialSphere without being totally frustrated. WorldClassID is what can help you harness the power of the SocialSphere without driving you crazy.
WorldClassID (http://www.WorldClassID.com) is all about providing answers to the question, "do you have a consolidated social content management and social network channel publication system that allows you to WRITE ONCE and then PUBLISH GLOBALLY?" WorldClassID is "Simplifying the SocialSphere™" and making sense out of a chaotic jumble of hundreds of social networking sites.”
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Thursday, July 8, 2010
Sunday, July 4, 2010
What is Social Media Marketing and How Can I Drive New Leads Using Social Media?
The internet is where people now go to get information on products, services, businesses, locations, directions, etc. The internet is also where people are talking to each other about all of these things.
Social media is the communication between both individuals and groups – in all kinds of ways – all over the world wide web. The social sites that we use to engage in conversations are our marketing tools. Tools will come and go, but this advertising and marketing method is here to stay. Remember that the internet is still very young, and every day new people are getting access.
Social media is an opportunity for people to talk directly with major brands in a way that was never available before. And small businesses can use social media exactly the way much larger businesses are doing – right now there is nothing to hold any business back from participating.
The cost of social media is measured more in terms of time than it is in dollars. In order to effectively join this new way to market a business, and have success with it, there has to be a consistent and sincere effort to engage on the popular social networking sites as well as industry specific locations.
Advertising and marketing is no longer about pushing out a message, in the form of an advertisement, to a general crowd or even a targeted market. People do not want to be ‘sold to’ anymore. Prospective buyers want information, referrals, testimonies, and conversation about a brand, service, or products.
Social media is about attracting a crowd, pulling them in to your message, by engaging them in conversation, posting valuable (helpful) content online, entertaining, educating, enlightening their market.
And it’s not only enough to provide this great content. The other part of Social Media is the marketing of the message: Social Media Marketing. Helping the content to be seen to an even wider audience is achieved by consistent efforts to market the messages in strategic (non-selling) ways.
Promoting your business online using online social channels can include answering questions, listening to concerns, establishing relationships, asking for feedback, and building brand awareness. The most effective way to utilize social media marketing is to constantly be in touch with the conversation that is already happening about your brand, and responding to it in a sincere way.
There are multiple returns for social media marketing efforts. In addition to achieving a wider reach for your content that results in more visits to your website, there are search engine optimization benefits. Social media sites are now receiving top search engine listings so that even more people find your business when going to Google and other search engines to find your product or service.
So there is a plan for Social Media and there is a plan for Social Media Marketing. Both plans should be worked on a daily basis. There are optimal ways to do each, and we plan to cover that here on this blog.
Takeaway: Social Media is sharing information online. A business can participate by posting content in all kinds of creative ways to engage new people to the product or service that is represented – not to sell, but to use the social space on the internet to facilitate communication that will lead to sales.
To learn more about how to take advantage of automated social media broadcasting go to http://www.worldclassid.com/.
Social media is the communication between both individuals and groups – in all kinds of ways – all over the world wide web. The social sites that we use to engage in conversations are our marketing tools. Tools will come and go, but this advertising and marketing method is here to stay. Remember that the internet is still very young, and every day new people are getting access.
Social media is an opportunity for people to talk directly with major brands in a way that was never available before. And small businesses can use social media exactly the way much larger businesses are doing – right now there is nothing to hold any business back from participating.
The cost of social media is measured more in terms of time than it is in dollars. In order to effectively join this new way to market a business, and have success with it, there has to be a consistent and sincere effort to engage on the popular social networking sites as well as industry specific locations.
Advertising and marketing is no longer about pushing out a message, in the form of an advertisement, to a general crowd or even a targeted market. People do not want to be ‘sold to’ anymore. Prospective buyers want information, referrals, testimonies, and conversation about a brand, service, or products.
Social media is about attracting a crowd, pulling them in to your message, by engaging them in conversation, posting valuable (helpful) content online, entertaining, educating, enlightening their market.
And it’s not only enough to provide this great content. The other part of Social Media is the marketing of the message: Social Media Marketing. Helping the content to be seen to an even wider audience is achieved by consistent efforts to market the messages in strategic (non-selling) ways.
Promoting your business online using online social channels can include answering questions, listening to concerns, establishing relationships, asking for feedback, and building brand awareness. The most effective way to utilize social media marketing is to constantly be in touch with the conversation that is already happening about your brand, and responding to it in a sincere way.
There are multiple returns for social media marketing efforts. In addition to achieving a wider reach for your content that results in more visits to your website, there are search engine optimization benefits. Social media sites are now receiving top search engine listings so that even more people find your business when going to Google and other search engines to find your product or service.
So there is a plan for Social Media and there is a plan for Social Media Marketing. Both plans should be worked on a daily basis. There are optimal ways to do each, and we plan to cover that here on this blog.
Takeaway: Social Media is sharing information online. A business can participate by posting content in all kinds of creative ways to engage new people to the product or service that is represented – not to sell, but to use the social space on the internet to facilitate communication that will lead to sales.
To learn more about how to take advantage of automated social media broadcasting go to http://www.worldclassid.com/.
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Are You Confused About Social Networking?
Are You Confused About Social Networking?
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WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014
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Social Media Marketing Health - You need solid social networking software to promote your business
Are You Confused About Social Networking?
|
WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014
|
Are You Confused About Social Networking?
Are You Confused About Social Networking?
|
WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014
|
