Author Beth Viveiros wrote an interest piece about how Intuit's TurboTax product has gone social. In that article she states;
"Intuit's TurboTax product has had over 20 million customers, and over 50% of those folks are using Facebook and have, on average, 150 friends. They obviously like to share, and most certainly have an opinion about their tax preparation experience.
What to do next was obvious, says Seth Greenberg, director of national media buying and digital marketing. “They can become our biggest salesforce.”
To turn them into that, this year the Mountain View, CA-based company began using Gigya's social sharing platform to share customer reviews on sites like Facebook.
TurboTax is a key property for Intuit — it's a billion dollar business in the 15-week period following Jan. 1 every year, says Greenberg. Customers are very passionate, but they need to be re-won annually.
This winter, Intuit launched the “Friend Like You” area of the TurboTax site, where users can narrow down the various selects of dozens of profile types to find others in their particular tax situation — new homeowner, new parent, etc. — or find people they know, via Facebook Connect. As folks leave reviews on the site after finishing their own taxes, they're encouraged to share that through Facebook or Twitter, which is then promoted through the newsfeeds.
“We're learning that people are four times more likely to click on a shared review than a banner ad,” he says, noting reviews are filtered by recency, rather than as good or bad. “You can sort by lowest rated, which I like because it shows we're transparent.”
Over 50,000 people shared reviews. The review sharing has worked more as a prospecting tool for TurboTax, as over 75% of people who viewed the reviews and clicked through were new customers.
“It's becoming more and more important for sites to optimize for social the same way they're optimizing for search,” notes Ben Pashman, senior vice president, business development at Gigya.
The next step will be looking at other ways to share — say, perhaps taking a group of reviews from people who recently sold a house and promoting that bucket of reviews via a real estate site, says Greenberg. “It would be great to let the customers sell our product and get the heck out of the way.”
BETH NEGUS VIVEIROS
Chief Marketer
Tue, 1 Jun 2010
English
387 words
© 2010 Penton Business Media. All rights reserved.
www.primemediabusiness.com
Automated Social Media Marketing
Kendell Lang (http://www.KendellLang.com) is a Social Media Keynote Speaker and Internet Marketing Specialist using proven Information Architecture to creatively and inexpensively find ways to achieve results. An automated social media marketing specialist in successful social network marketing for growth-oriented, Internet-savvy, E-Commerce-enabled, social networking websites. Strategic social media marketing techniques and automated social media broadcasting.
Friday, June 25, 2010
Thursday, June 24, 2010
Social Media Video Production by WorldClassID
SOCIAL MEDIA VIDEO PRODUCTION
We specialize in online video creative, production, viral video marketing and integrated social media video production campaigns designed to target customers, build awareness and drive interaction. Social networking sites enabled by Web 2.0 technologies have dramatically changed the way we use the Internet. SOCIAL MEDIA VIDEO PRODUCTION is taking what was once a one-way connection and has transformed that into a dynamic connective medium. This allows users to share a wide range of content including blogs, photos, videos, and much more.
We establish the goal of the online video for the marketing campaign and develop the best creative and production to achieve that goal. Whether you are intending to use SOCIAL MEDIA VIDEO PRODUCTION for selling products or services, or just publishing content for ad revenue, the efficiency and benefits of social media video production is an unmatched method that can make your website profitable over time.
We design and manage integrated social media video production strategies to generate buzz and brand awareness.
In order to take full advantage of SOCIAL MEDIA VIDEO PRODUCTION, you need to have articles, blog posts, social posts or any other type of market-specific content written. You’ll want to be very careful as to who produces it and how well. If they are writing for your main site, obviously you need this to be top-notch.
Goals vary from business to business and professional to professional, but the identification of goals is key to determining what characteristics are needed in a SOCIAL MEDIA VIDEO PRODUCTION plan. Further, once a SOCIAL MEDIA VIDEO PRODUCTION program begins to meet with success, a deluge of invitations to other networks will begin to arrive.
SOCIAL MEDIA VIDEO PRODUCTION is based on participation in various online communities/meeting places, like blogs, article databases, and social bookmarking and news sites. Each time you participate, you can create a link to your site.
Many such websites, ranking high in SERPs, are popular ones. And, the SEO service providers should take great care to secure links from the popular websites as visitors are more active in these sites. Getting links from such reputed sites is considered as good references both by search engines and by visitors.
Businesses are scrambling for help! As a Virtual Assistant or Online Professional, offering these much-needed services will keep you a few steps ahead in the exploding industry of online service providers. You can help clients navigate thru the virtual marketplace and bring them to an entirely new level of exposure and influence by providing an automated social media video production service, www.WorldClassID.com, for the most efficient and effective mass exposure of their message, product or service.
It does not cost too much to commence a campaign and advertisers/brands should consider this more an opportunity to engage their consumers. If it’s difficult for advertisers to take high-cost promotion plans in such a tough time, it could be easier for them to accept to show concerns and accumulate influence from now on.
SOCIAL MEDIA VIDEO PRODUCTION is not a onetime process. For instance, let’s take the example of marketing through the social networks like Facebook. To get noticed in the social networking crowd, your profile should be active. All the profiles should be updated with some content frequently. Fresh, updated content is always loved by the search engine bots. Active participation also includes forum postings, commenting and participation in polls.
Strategic social media marketing using social media is taking the online social media video production industry by storm! Marketing with social media is now the holy grail and social media internet marketing is now being blown up with social broadcasting. We have the best social media video production on the planet and we use social media video production and our proprietary social media video production tools to achieve extraordinary search engine ranking for our clients.
Why SOCIAL MEDIA VIDEO PRODUCTION?
Marketing through social media video is the best way to control your message, according to top social media video marketing firms. As a social media video production expert we have developed a unique social media video production software that provides social media video production. If you want to learn social media video production and do your own social media broadcast, you have a few options. You can hire a social media coordinator to manually do your social media broadcasting. That is a time consuming and laborious process.
What you really need is social media video production system that isn't going to break your social media budgets. The best strategic social networking can be accomplished through an automated social network service like www.WorldClassID.com. This first-of-a-kind strategic social networking service is the newest in strategic social media. If you want to take advantage of SOCIAL MEDIA VIDEO PRODUCTION and do high-powered strategic social media advertising then this is for you. The ability to benefit from the best strategic social media broadcast service is now available and AFFORDABLE!
What is social media video production?
The goal for an automated social network is to give our clients the best automated social network marketing system on the planet. We give each client a unique username and password for their dedicated social network broadcast. We let our clients WRITE ONCE and then we PUBLISH GLOBALLY using our social network broadcasting service. Having a social networking broadcast system available to distribute your message across the SocialSphere once a week is a powerful new arrow in your quiver of marketing tools.
How can I benefit from social networking broadcasting?
Since successful online business is impossible without an effective social networking strategy, the choice of providers delivering online social networking software marketing tools is a critical one. Social networks dominate the market of targeted website traffic with search results becoming more and more prevalent in top search engine results for products and services. If you don't want to give away your potential customers to your competitors you need to gain high search engine rankings for the relevant keywords and that is impacted by having an online social networking software. Our Social Networking Software solution, WorldClassID, gives our clients the benefit of a proprietary and best-in-class social networking software solution.
The reality of Social Networking is that it requires a significant time commitment - not only to make it work, but to maximize its effectiveness. Bottom-line, somebody has to keep up with (and manage) your social networking effort over time. We have created an strategic social networking software solution to keep you from having to hire a social network coordinator. From both a communications and tools perspective, our value to you in our strategic social networking software service management comes through:
• Social Networking Strategic Plan - a comprehensive plan to deal with contest, campaign, social apps, viral and engagement strategies within social networks
• Setup and/or customization of accounts in major social networks (planning, designing and programming in Facebook, MySpace, YouTube, Twitter, etc.).
• Content updates
ABOUT WWW.WORLDCLASSID.COM
We are a social media video production agency made up of social media engineers. We provide SOCIAL MEDIA VIDEO PRODUCTION and new online social media video production. We are next generation search engine optimization known as social media optimization, using social media video production to provide online social media public relations.
Contact Information:
• Lead Brand Manager
• WorldClass Brand Management
• 1155 Camino del Mar, Suite 521
• Del Mar, California 92014
• http://www.WorldClassID.com
• (+01) 760.445.3315
• (e) Contact@WorldClassID.com
SOCIAL MEDIA VIDEO PRODUCTION Using Social media video production
(c) Copyright 2010 SOCIAL MEDIA VIDEO PRODUCTION
We specialize in online video creative, production, viral video marketing and integrated social media video production campaigns designed to target customers, build awareness and drive interaction. Social networking sites enabled by Web 2.0 technologies have dramatically changed the way we use the Internet. SOCIAL MEDIA VIDEO PRODUCTION is taking what was once a one-way connection and has transformed that into a dynamic connective medium. This allows users to share a wide range of content including blogs, photos, videos, and much more.
We establish the goal of the online video for the marketing campaign and develop the best creative and production to achieve that goal. Whether you are intending to use SOCIAL MEDIA VIDEO PRODUCTION for selling products or services, or just publishing content for ad revenue, the efficiency and benefits of social media video production is an unmatched method that can make your website profitable over time.
We design and manage integrated social media video production strategies to generate buzz and brand awareness.
In order to take full advantage of SOCIAL MEDIA VIDEO PRODUCTION, you need to have articles, blog posts, social posts or any other type of market-specific content written. You’ll want to be very careful as to who produces it and how well. If they are writing for your main site, obviously you need this to be top-notch.
Goals vary from business to business and professional to professional, but the identification of goals is key to determining what characteristics are needed in a SOCIAL MEDIA VIDEO PRODUCTION plan. Further, once a SOCIAL MEDIA VIDEO PRODUCTION program begins to meet with success, a deluge of invitations to other networks will begin to arrive.
SOCIAL MEDIA VIDEO PRODUCTION is based on participation in various online communities/meeting places, like blogs, article databases, and social bookmarking and news sites. Each time you participate, you can create a link to your site.
Many such websites, ranking high in SERPs, are popular ones. And, the SEO service providers should take great care to secure links from the popular websites as visitors are more active in these sites. Getting links from such reputed sites is considered as good references both by search engines and by visitors.
Businesses are scrambling for help! As a Virtual Assistant or Online Professional, offering these much-needed services will keep you a few steps ahead in the exploding industry of online service providers. You can help clients navigate thru the virtual marketplace and bring them to an entirely new level of exposure and influence by providing an automated social media video production service, www.WorldClassID.com, for the most efficient and effective mass exposure of their message, product or service.
It does not cost too much to commence a campaign and advertisers/brands should consider this more an opportunity to engage their consumers. If it’s difficult for advertisers to take high-cost promotion plans in such a tough time, it could be easier for them to accept to show concerns and accumulate influence from now on.
SOCIAL MEDIA VIDEO PRODUCTION is not a onetime process. For instance, let’s take the example of marketing through the social networks like Facebook. To get noticed in the social networking crowd, your profile should be active. All the profiles should be updated with some content frequently. Fresh, updated content is always loved by the search engine bots. Active participation also includes forum postings, commenting and participation in polls.
Strategic social media marketing using social media is taking the online social media video production industry by storm! Marketing with social media is now the holy grail and social media internet marketing is now being blown up with social broadcasting. We have the best social media video production on the planet and we use social media video production and our proprietary social media video production tools to achieve extraordinary search engine ranking for our clients.
Why SOCIAL MEDIA VIDEO PRODUCTION?
Marketing through social media video is the best way to control your message, according to top social media video marketing firms. As a social media video production expert we have developed a unique social media video production software that provides social media video production. If you want to learn social media video production and do your own social media broadcast, you have a few options. You can hire a social media coordinator to manually do your social media broadcasting. That is a time consuming and laborious process.
What you really need is social media video production system that isn't going to break your social media budgets. The best strategic social networking can be accomplished through an automated social network service like www.WorldClassID.com. This first-of-a-kind strategic social networking service is the newest in strategic social media. If you want to take advantage of SOCIAL MEDIA VIDEO PRODUCTION and do high-powered strategic social media advertising then this is for you. The ability to benefit from the best strategic social media broadcast service is now available and AFFORDABLE!
What is social media video production?
The goal for an automated social network is to give our clients the best automated social network marketing system on the planet. We give each client a unique username and password for their dedicated social network broadcast. We let our clients WRITE ONCE and then we PUBLISH GLOBALLY using our social network broadcasting service. Having a social networking broadcast system available to distribute your message across the SocialSphere once a week is a powerful new arrow in your quiver of marketing tools.
How can I benefit from social networking broadcasting?
Since successful online business is impossible without an effective social networking strategy, the choice of providers delivering online social networking software marketing tools is a critical one. Social networks dominate the market of targeted website traffic with search results becoming more and more prevalent in top search engine results for products and services. If you don't want to give away your potential customers to your competitors you need to gain high search engine rankings for the relevant keywords and that is impacted by having an online social networking software. Our Social Networking Software solution, WorldClassID, gives our clients the benefit of a proprietary and best-in-class social networking software solution.
The reality of Social Networking is that it requires a significant time commitment - not only to make it work, but to maximize its effectiveness. Bottom-line, somebody has to keep up with (and manage) your social networking effort over time. We have created an strategic social networking software solution to keep you from having to hire a social network coordinator. From both a communications and tools perspective, our value to you in our strategic social networking software service management comes through:
• Social Networking Strategic Plan - a comprehensive plan to deal with contest, campaign, social apps, viral and engagement strategies within social networks
• Setup and/or customization of accounts in major social networks (planning, designing and programming in Facebook, MySpace, YouTube, Twitter, etc.).
• Content updates
ABOUT WWW.WORLDCLASSID.COM
We are a social media video production agency made up of social media engineers. We provide SOCIAL MEDIA VIDEO PRODUCTION and new online social media video production. We are next generation search engine optimization known as social media optimization, using social media video production to provide online social media public relations.
Contact Information:
• Lead Brand Manager
• WorldClass Brand Management
• 1155 Camino del Mar, Suite 521
• Del Mar, California 92014
• http://www.WorldClassID.com
• (+01) 760.445.3315
• (e) Contact@WorldClassID.com
SOCIAL MEDIA VIDEO PRODUCTION Using Social media video production
(c) Copyright 2010 SOCIAL MEDIA VIDEO PRODUCTION
Importance of Keyword Selection in Social Media Marketing
Social Media Marketing and Social Media Optimization, as well as traditional Search Engine Marketing, are directly impacted by Keyword Selection.
What most clients do not understand about online marketing, website construction, SEO or SMO is Keywords, more specifically Keyword Selection. If we have a chance to, we will be glad to do an analysis of a prospective clients website and see whether the keywords for which they rank actually have any value. If the client doesn’t know anything about Keywords, then educating them is likely to identify the pain point they didn’t know existed. Specifically, if they see a demonstration that they may be missing out on 80% of highly valuable target traffic (potential new business) for related keywords in their target audience…the awareness of losing that business should get their attention.
Keyword Selection has become a combination of art and science, so in the following outline I will provide the fundamentals to give you a high level understanding of how sophisticated Keyword Selection has become. Most people do not make appropriate keyword selections, so understanding this will help you guide discussions in the future.
The Keyword Selection issue with respect to impact on search engine ranking is four-fold.
• First is whether the keyword is considered a Root Keyword (also called a Primary Keyword) or whether it is a Keyword Stem (also called a Secondary Keyword).
• Second is whether the keyword is “Global” or “Localized” and this means whether the keyword is geographically concentrated on the vicinity around the clients location, i.e. dental implants Houston.
• Third is the Keyword Value. We want our clients to obtain search engine rank for 3 types of keywords, High-Value, Medium-Value, and Low-Value. What you don’t want is to rank for keywords which have No-Value.
• Fourth is Keyword Length. Root keywords are single words, like Dentist (very broad). Secondary Keywords include both Keyword Stems and Keyword Phrases (two or more words as part of the keyword). There are “short-tail keyword phrases” (two to four words in the keyword phrase, still fairly broad) and there are “long-tail keyword phrases” (very lengthy and detailed phrases which are highly specific, very narrow). Long-tail keywords are typically competitive niche markets rather than the hugely competitive broad keywords
So, here is the simple example for what all the above looks like:
Root (Global) Keywords = dentist, dentistry, dental,
Keyword Stems (Secondary, short-tail) = dentist office, dentistry practice, dental office
Localized Root (Global) Keywords = dentist houston, dentistry houston, dental houston
Localized Keyword Stems (Secondary, short-tail) = dentist office houston, dentistry practice houston, dental office houston
Long-tail keyword phrase = small business dentist office providing top dentistry practice in houston
Keywords in the above categories are further value gauged by some general “rule-of-thumb” benchmarks:
1. Number of Pages Indexed
2. Number of Monthly Searches
3. Average Cost per Click
If you go to Google and search for “dentist” you will see that Google has indexed approximately 36,300,000 pages of content.
In comparison, if you Google “dentist office houston” you will see that Google has indexed approximately 15,100,000 pages of content, less than half of “dentist” total pages indexed. Further down is the long-tail keyword phrase “small business dentist office providing top dentistry practice in houston” which has approximately 6,620,000 pages indexed.
The number of monthly searches done on any keyword of interest can be discovered at http://www.google.com/sktool. If you go to that page and type in “dentist” you will see that 11,100,000 searches were done on that phrase last month. The number of searches done last month for “dentist office” was 74,000 searches, and the “dentist office houston” phrase had ZERO searches last month.
Obviously a website ranking in the first page of Google for “dentist” is going to have much larger traffic volume, but a dentist ranking for that root keyword globally may have patient inquiries from Boston even though his practice is in Houston. A dentist may be able to claim “First Place Ranking” for “dentist office houston” but if no one is searching by that keyword phrase it has no value.
Determining the most likely keyword phrases where you can economically afford to compete to drive the highest traffic is the real goal of Keyword Selection.
Hope that helps lay a foundation, and please understand that there is TONS more detail below all this, so the importance of having a Strategic Keyword Selection process cannot be over emphasized.
To learn more about Keyword Selection, please visit http://www.worldclassid.com/
Thursday, June 10, 2010
Your Strategic Marketing Plan for Business MUST include Social Media Marketing
Social Media Marketing Agency Helps Define Your Strategic Marketing Plan for Business a MUST read!
You can't open a newspaper, listen to the radio or turn on the television without noticing that having a Social Media Marketing Plan is CRUCIAL to the survival of your business! In today’s world, having a strategic Social Media Marketing Plan is ESSENTIAL to the prosperity of your business’ success.
Surely you’ve heard of Web 2.0, and how successful it can be for almost any business, but have you started
using Social Media yet? For simplicity, we’ll stick to Facebook and Twitter, as they’re the 2 most popular at the moment.
The social media giants like Twitter and Facebook are no secrets to you, right? It can be very frustrating, overwhelming, and just plain confusing to know just HOW to implement Web 2.0 Marketing, even though you KNOW it’s the future of marketing online!
And, chances are, your competition is already on top of this, or at least trying to. If you’d like your business to have a prosperous future, the time to act is you YESTERDAY on these social media Goliaths like YouTube, Twitter, LinkedIn, Facebook, and supplementary Web 2.0 sites.
Here’s some factual data to further drill the importance of this message:
*With over 260 million active users and counting, Facebook has been deemed as the number one social network, according to Facebook.com and Neilson.com.
*Some predictions by known analysts predict that possibly sooner than 2011, there will be 500 million members on Facebook!
*Between June 2008-June2009, Twitter has increased it’s user base by an astounding 1,928%, making it the fastest growing social network on the planet, says Nielson.com
*Twitter’s user base has increased by a bewildering 1,928%, which made it the FASTEST growing social network between June 2008 and June 2009, claimed Neilson.com
*For a week straight, Facebook was visited more often than Google itself, around about April 2010!
*Statistics show that the age group of 35 and above are currently the most rapidly growing demographic to join these social media groups
*Another interesting fact from Alexa.com is that WORLDWIDE, Facebook is the THIRD most visited site!
*Twitter attained 50 million unique visitors in July 2009 [source:TechCrunch.com]
Surely you’ve heard of Web 2.0, and how successful it can be for almost any business, but have you started
using Social Media yet? For simplicity, we’ll stick to Facebook and Twitter, as they’re the 2 most popular at the moment.
The social media giants like Twitter and Facebook are no secrets to you, right? It can be very frustrating, overwhelming, and just plain confusing to know just HOW to implement Web 2.0 Marketing, even though you KNOW it’s the future of marketing online!
And, chances are, your competition is already on top of this, or at least trying to. If you’d like your business to have a prosperous future, the time to act is you YESTERDAY on these social media Goliaths like YouTube, Twitter, LinkedIn, Facebook, and supplementary Web 2.0 sites.
Here’s some factual data to further drill the importance of this message:
*With over 260 million active users and counting, Facebook has been deemed as the number one social network, according to Facebook.com and Neilson.com.
*Some predictions by known analysts predict that possibly sooner than 2011, there will be 500 million members on Facebook!
*Between June 2008-June2009, Twitter has increased it’s user base by an astounding 1,928%, making it the fastest growing social network on the planet, says Nielson.com
*Twitter’s user base has increased by a bewildering 1,928%, which made it the FASTEST growing social network between June 2008 and June 2009, claimed Neilson.com
*For a week straight, Facebook was visited more often than Google itself, around about April 2010!
*Statistics show that the age group of 35 and above are currently the most rapidly growing demographic to join these social media groups
*Another interesting fact from Alexa.com is that WORLDWIDE, Facebook is the THIRD most visited site!
*Twitter attained 50 million unique visitors in July 2009 [source:TechCrunch.com]
*Predictions indicate that by the end of 2010, Twitter will grow to 100 million users says Fool.com & Twitter.com
*Facebook says that over 65 million members access their accounts via their cell phones
*When users log into Facebook and Twitter via their cell-phones, they’re known to be twice as active as those who don’t
*Facebook says that over 70% of members are actually based outside of the United States Of America
If these comprehensive statistics haven’t already blown your hair back about the true power of Social Media Marketing, then you’re probably already harnessing it’s force! If you were a business owner, what would this kind of data mean to you? The short of the long is that there’s tons of prospective clients who’re easily accessed by conducting strategic Facebook Marketing and Twitter marketing alone, and they’re open to the marketing of your services or products! Are you going to sit around and allow your competition to capitalize on this phenomena before you do? For the clever entrepreneur, this wouldn’t be very plausible.
Social Media Marketing can be seen as access to a gate opener, or a portal if you will, with powerful communities which can have insurmountable implications for entrepreneurs, businesses, whether small or large. It’s no secret that the pace of rapid change in today’s marketplace is difficult to keep up with, but
still, it’s vital to keep your business informed of the forthcoming trends. Based on the facts described above, you can see that there’s no doubt that Social Media Marketing will become increasingly important to the future of your business’ success.We’ve now surpassed the Information Age, and now have entered the Recommendation age. How many times have you heard people say “It’s not WHAT you know, it’s WHO ou know." That statement doesn’t hold so much validity anymore, as times have changed. Let’s put it this way “It’s not WHAT you know, it’s NOT WHO you know…it’s WHO KNOWS YOU!” And with the power of an effective Social Media Marketing Plan, you CAN connect with near anyone in your field of
business, and harness that relationship. The quality of your finances is a direct reflection of the quality of your relationships.
Is Creating Social Media Marketing Plans now higher on your priority list?
Hopefully you’ve begun to realize the importance of implementing a Social Media Marketing Plan.
If you’d like to ascertain more about how to efficiently begin to a social media marketing plan, but don’t know where to begin, you may want to use a social media marketing consultant, such as WorldClassID, who can provide you with a free consultation and discuss a plan which is customized specifically for your business.
Friday, June 4, 2010
Social Media Marketing Agency Helps Business Develop Strategic Approach
Social Media Marketing Strategic Plan
There has been an EXPLOSION in Social Media Marketing recently, and wise businesses are finding that their online traffic and turnover has benefitted greatly by increasing their online visibility using a variety of social media techniques. People communicate, socialise and network increasingly online, and it is predicted that the numbers of people interacting on online social sites will continue to grow enormously in the coming years.
Now is the perfect time to get YOUR social media marketing strategies up and running. Contact http://www.worldclassid.com/ to discuss your options, and stay one step ahead of your competitors.
The http://www.worldclassid.com/ approach to Social Media Marketing starts with a thorough understanding of your business and the services and products. Only then will we devise a social media marketing plan based on your goals, your competitors, and the best social media avenues to promote your business to appropriate timeframes and budgets.
Blogging and RSS Feeds - We offer complete solutions on networks such as Facebook, LinkedIn, YouTube, Twitter, Flickr, StumbleUpon, Bebo, Digg, Delicious, MySpace and hundreds of other social networking websites.
It may look simple, but marketing in forums, social networking and social bookmarking websites can be more difficult than it seems to reap the full benefits, and if it not done correctly can end up as a huge drain on resources, time and money. At http://www.worldclassid.com/ we will introduce your company to the networks suitable for your business, and advise on how to add value and reap the benefits of a well-positioned product or service, with a structured approach on strategy, analysis, monitoring and timely execution.
Call Us Now for a very competitive quote +01.760.445.3315
- and get your Social Media Marketing Campaign up and running sooner rather than later!
There has been an EXPLOSION in Social Media Marketing recently, and wise businesses are finding that their online traffic and turnover has benefitted greatly by increasing their online visibility using a variety of social media techniques. People communicate, socialise and network increasingly online, and it is predicted that the numbers of people interacting on online social sites will continue to grow enormously in the coming years.
Now is the perfect time to get YOUR social media marketing strategies up and running. Contact http://www.worldclassid.com/ to discuss your options, and stay one step ahead of your competitors.
The http://www.worldclassid.com/ approach to Social Media Marketing starts with a thorough understanding of your business and the services and products. Only then will we devise a social media marketing plan based on your goals, your competitors, and the best social media avenues to promote your business to appropriate timeframes and budgets.
Blogging and RSS Feeds - We offer complete solutions on networks such as Facebook, LinkedIn, YouTube, Twitter, Flickr, StumbleUpon, Bebo, Digg, Delicious, MySpace and hundreds of other social networking websites.
It may look simple, but marketing in forums, social networking and social bookmarking websites can be more difficult than it seems to reap the full benefits, and if it not done correctly can end up as a huge drain on resources, time and money. At http://www.worldclassid.com/ we will introduce your company to the networks suitable for your business, and advise on how to add value and reap the benefits of a well-positioned product or service, with a structured approach on strategy, analysis, monitoring and timely execution.
Call Us Now for a very competitive quote +01.760.445.3315
- and get your Social Media Marketing Campaign up and running sooner rather than later!
Boost Your Search Engine Rankings with Social Media Optimization
How to Boost Your Search Engine Rankings
Everyone is all abuzz about how to effectively use social networking websites to boost your search engine rankings. There is no question that social media optimization is the new holy grail for spiking your base website search engine ranking, but many folks miss the point and never really get the impact.
The majority of social networking folks are missing out on a key strategy that will yield them much higher rankings on Web search engines. Most businesses are competing with each other over short-tailed keywords, which are just a few words strung together that Internet users type in for searching purposes.
This is a misguided step on the part of most businesses, since as much as 80 percent of all search engine activity actually uses long-tailed keywords — phrases typically consisting of five to seven words. For dental searches, many prospective dental patients have very specific details in mind and therefore will not search under a broad term such as "San Diego dentist," for example.
Rather, they are more likely to enter a phrase like "San Diego dental implant specialist with no pain." Because businesses are most often focused on short tailed keywords, there are thousands of Web sites competing for those same terms; meanwhile, the competition of long-tailed keywords is virtually nonexistent.
To be effective and successful in using long-tailed keywords, a business owner must write up and index hundreds, possibly even thousands, of them in order to generate traffic and results. The keyword phrases can be inserted in blogs, social media posts, YouTube videos, classified ads on the Web, and article marketing and portal sites.
We have a unique and compelling method of both creating that keyword rich content, as well as distributing that content to over 350 social networking websites. Please visit http://www.worldclassid.com/ to learn more.
Everyone is all abuzz about how to effectively use social networking websites to boost your search engine rankings. There is no question that social media optimization is the new holy grail for spiking your base website search engine ranking, but many folks miss the point and never really get the impact.
The majority of social networking folks are missing out on a key strategy that will yield them much higher rankings on Web search engines. Most businesses are competing with each other over short-tailed keywords, which are just a few words strung together that Internet users type in for searching purposes.
This is a misguided step on the part of most businesses, since as much as 80 percent of all search engine activity actually uses long-tailed keywords — phrases typically consisting of five to seven words. For dental searches, many prospective dental patients have very specific details in mind and therefore will not search under a broad term such as "San Diego dentist," for example.
Rather, they are more likely to enter a phrase like "San Diego dental implant specialist with no pain." Because businesses are most often focused on short tailed keywords, there are thousands of Web sites competing for those same terms; meanwhile, the competition of long-tailed keywords is virtually nonexistent.
To be effective and successful in using long-tailed keywords, a business owner must write up and index hundreds, possibly even thousands, of them in order to generate traffic and results. The keyword phrases can be inserted in blogs, social media posts, YouTube videos, classified ads on the Web, and article marketing and portal sites.
We have a unique and compelling method of both creating that keyword rich content, as well as distributing that content to over 350 social networking websites. Please visit http://www.worldclassid.com/ to learn more.
Tuesday, June 1, 2010
Is Social Networking Too Big To Fail? Can You Really Afford to Quit Facebook?
Is Social Networking Too Big To Fail? Can
You Really Afford to Quit Facebook?
You Really Afford to Quit Facebook?
decided that May 31, 2010 was going to be a day designated as QuitFacebookDay.com. The site states: "If you agree that Facebook doesn't respect you, your personal data, or the future of the web, you may want to join us." A counter indicated that some 33,607 folks are committed Facebook quitters.
Long before Facebook catapulted into its now dominant position in the social networking world, MySpace and other social networking sites had been pioneering this fertile new marketing ground.
Facebook was founded in 2004. By August 2008 it claimed 100 million users. According to the company, it now has more than 400 million active users (nearing 500 million), 50% of whom log on in any given day. The average user creates 70 pieces of content each month and more than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month.
It was Facebook's introduction of new open network features with automatic access by third-party apps (which you have to manually go in and shut off) which set off a firestorm of criticism over privacy issues. Many outraged folks threatened to delete their accounts and some actually did, including some high-profile
web industry people. Some people have proposed the creation of an interoperable social networking protocol as an ideal alternative to Facebook www.readwriteweb.com/archives/more_web_industry_leaders_quit_facebook_call_for_o.php).
What really amounted to a media stunt to get publicity for their own venture was a misguided notion that you might want to have something private out in a very public arena. The whole point of social networking from an economic perspective is to generate new leads.
You may disagree with that notion, but why else would businesses spend millions to reach target audiences on social networks? Just like search engines, there are the easy ways to generate leads (Pay Per Click and any of the paid advertising alternatives) and then there are the hard ways through "Natural" or "Organic"
search engine ranking. We have been saying for a while that there is a parallel evolution going on in the Social Networking world that tracks quite consistently with the search engine models. Why do you think Google is taking such an aggressive stance towards Facebook?
It is because they represent a threat to the core business model and just as with Google, you will achieve better results in Facebook with "Natural" or "Organic" listings than through paid search results.
To be blunt, you are either going to participate in the social networking arena for pleasure or business. You might think your social cause is neither, but it's totally business. It's all about reaching your target audience and influencing them (sell them) that your position should be supported.
Our approach to social networking is a traditional capitalist perspective, so our belief is that once you know what your objectives are you can design your strategic plan to take advantage of the medium.
As far as off-site factors like social networking websites impacting your search engine ranking and the use of social media to positively impact ranking, we are actually contrarian to how most experts will tell you to
handle social networks. We really don't care how many followers you have on Twitter or how many friends on Facebook.
Take Dell as an example. Dell has 1.5 million followers on Twitter. Do you think they're really engaging those followers in any kind of meaningful social dialogue? They are radically focused on pushing their message, one-way...out into the system. If someone likes the special deal being offered in a particular tweet, the
user is linked to their ecommerce site to take advantage of that special offer.
We are focused on this media as a one-way distribution channel and it's purely a way to distribute your message the way you want to the most number of distribution points. The objective is to drive people to your website and to use your social media marketing to improve your base website ranking (locally or globally).
What that means is that you're never actually going to be establishing a dialogue with anyone in Germany on Bebo (or Orkut in Brazil), but your Bebo and Orkut accounts will point both people and search engines back to your core website. Whether a potential client in Germany sees you on Bebo shouldn't actually matter (that would be a bonus), but what does matter is that search engine spiders find your backlink on Bebo
and Orkut and give your base website an added ranking score when your "localized" website is ranked.
Someone in Germany wanting to "Start a business in Singapore" should see your website in the Top 10 returns on whatever search engine they use if that happens to be your target keyword.
In late May, CEO Mark Zuckerberg announced that Facebook would roll out a new, much simpler way
for users to control their privacy settings. With one control, users would be able to determine who they want to share all of the content on their profile with-though more granular controls would let users specify who
could see individual updates. Users will also be able to easily turn off access to their profile info by third-party apps and websites. Here's an explanation of the changes www.facebook.com/privacy/explanation.php), and if you want to see what its current policy is (since it changes frequently), go to www.facebook.com/policy.php.
All of this, of course, implies that you actually care about privacy as if everything you've ever posted isn't already permanently etched into cyberspace. As I tell my kids, this is not like the saying, "what happens in
Vegas, stays in Vegas", but more aptly is reflected by, "what happens on the Internet, stays on the Internet."
The reality is, if there is something you don't want the world to read about you, don't post it anywhere on the Internet because it will remain there FOREVER! If you doubt the reality to this, just check out the Internet
Archive Wayback Machine at http://www.archive.org/ and you will see the modern day version of the Great
Library of Alexandria which now contains in excess of 150 BILLION archived web pages.
And that's just what is publicly published and doesn't include the kind of technology seen in the Wil Smith movie "Enemy of the State" which gave a glimpse into the technology called "Carnivore." If you think Facebook has an issue with their privacy policy, you clearly haven't looked into what our very own government is up to these days under the auspices of the Patriot Act. Funny that the "change" Obama
promised didn't include repealing this unconstitutional violation of our right to privacy, but in fact made it premanent. The vote to extend HR 3199 was a YES Vote by Obama to adopt a conference report
that extends the authority of the Federal Bureau of Investigation (FBI) to conduct "roving wiretaps" and access certain business records through December 31, 2009, and makes the remaining 14 provisions of the Patriot Act permanent.
Looking Ahead
So here is my summarizing question, "Is it possible that social networks like Facebook are too big to fail?" There is some speculation that successful ventures like Facebook will become mostly tools for business
(public and private). Useful for social media marketing services, while individuals concerned about privacy retreat to some other less public network? Will sites like Facebook really be just about social media broadcasting, personal endorsements, and influence?
To show the broad appeal of social networking sites, even the U.S. Patent and Trademark Office (PTO) recently jumped into the social media craze. On May 20, 2010, the PTO unveiled its official Facebook page, www.facebook.com/USPTO.gov. The PTO intends to engage the public and the intellectual property community directly and provide real-time updates including press releases, information on upcoming events, and posts from the PTO's Director's Forum blog. The PTO's Facebook page allows Facebook users to provide comments, discuss, and offer feedback to the PTO directly on a wide range of issues and initiatives. The new Facebook page, however, does not replace the PTO's website, www.USPTO.gov, as the official source of information but, rather, provides a new channel for the public to connect with the agency.
ABOUT WWW.WORLDCLASSID.COM
WorldClass is an automated social media agency made up of social media engineers. We provide automated social media marketing and new online social media marketing. We are next generation search engine optimization known as social media optimization, using automated social media broadcasting to provide online social media public relations.
Contact Information:
- Lead Brand Manager
- WorldClass Brand Management
- 1155 Camino del Mar, Suite 521
- Del Mar, California 92014
- http://www.WorldClassID.com
(+01) 760.445.3315
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Are You Confused About Social Networking?
Are You Confused About Social Networking?
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WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014
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Social Media Marketing Health - You need solid social networking software to promote your business
Are You Confused About Social Networking?
|
WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014
|
Are You Confused About Social Networking?
Are You Confused About Social Networking?
|
WorldClass Brand Management | 1155 Camino del Mar #521 | Del Mar | CA | 92014
|